In the study of multisemiotics, the view of resemiotization complementary to multimodality is conducive to the dissectionof the material and historicized dimensions of representation, tracing the socio-semiotic histor...In the study of multisemiotics, the view of resemiotization complementary to multimodality is conducive to the dissectionof the material and historicized dimensions of representation, tracing the socio-semiotic histories and transitions with the focus onsocial construction. From this perspective, this paper investigates two visual-verbal print advertisements spanning over a centurywithin the framework of Generic Structure Potential. Development of technologies and change of ideologies have contributed to theshifts of meaning making among different components in the verbal and visual modes.展开更多
With the development of globalization and information technology,online company profile has been an effective commu-nication channel between companies and their target customers or clients.Online company profile,as a ...With the development of globalization and information technology,online company profile has been an effective commu-nication channel between companies and their target customers or clients.Online company profile,as a specific genre,has the dis-tinct features and functions in commercial activities.This study aims to do linguistic study of the constitution and the role of thesecompany profiles about sporting goods for communication on the Internet.To realize it,six company profiles have been selectedfrom the official websites of each sports company.The genre analysis of these samples is conducted from the perspective ofHasan’s Contextual Configuration(CC)and Generic Structure Potential(GSP).This thesis attempts to give the suggestions on howto compose a company profile for readers and sporting companies and the reference for the related researches in the future.展开更多
This research proposal focuses on a tentative exploration of teaching procedures for college English writing with the ge-neric approach of Sydney School.This research will mainly adopt a qualitative research methodolo...This research proposal focuses on a tentative exploration of teaching procedures for college English writing with the ge-neric approach of Sydney School.This research will mainly adopt a qualitative research methodology,which aims to figure out the contextual configuration and generic structural potential as well as the register of a specific genre and assist students to write arti-cles of the target genre through teaching procedures like deconstruction,joint construction,and independent construction.展开更多
This paper explores the communicative acts deployed in covid-19 vaccination-related pictorials circulated on digital media platforms.Seven internet images were purposively sampled with a view to exploring their commun...This paper explores the communicative acts deployed in covid-19 vaccination-related pictorials circulated on digital media platforms.Seven internet images were purposively sampled with a view to exploring their communicative functions as well as their generic structure.The data,which were culled from the websites of the World Health Organisation,Centre for Disease Control,Pan American Health Organisation and Facebook,were subjected to qualitative analysis.The study deployed van Leeuwen’s Multimodal Discourse Analysis and Yuen’s Generic Structure Potential as theoretical anchor.The multimodal communicative acts are deployed for instructive,illustrative,informative,persuasive,inviting and advisory purposes.Categories such as Lead,Emblem,Announcement and Enhancer are compulsory in the data while Display,Tag and Call-and-Visit Information are non-compulsory elements.This can be catalogued as:‘Lead^(Display)^Emblem^(Announcement)^(Enhancer)^(Tag)^(Call-and-Visit Information)’.The study contends that the various semiotic resources deployed in the internet-circulated covid-19 images are used not only for informative and other communicative purposes but also to evoke attitudinal change towards and encourage widespread acceptance of the covid-19 vaccines.展开更多
文摘In the study of multisemiotics, the view of resemiotization complementary to multimodality is conducive to the dissectionof the material and historicized dimensions of representation, tracing the socio-semiotic histories and transitions with the focus onsocial construction. From this perspective, this paper investigates two visual-verbal print advertisements spanning over a centurywithin the framework of Generic Structure Potential. Development of technologies and change of ideologies have contributed to theshifts of meaning making among different components in the verbal and visual modes.
文摘With the development of globalization and information technology,online company profile has been an effective commu-nication channel between companies and their target customers or clients.Online company profile,as a specific genre,has the dis-tinct features and functions in commercial activities.This study aims to do linguistic study of the constitution and the role of thesecompany profiles about sporting goods for communication on the Internet.To realize it,six company profiles have been selectedfrom the official websites of each sports company.The genre analysis of these samples is conducted from the perspective ofHasan’s Contextual Configuration(CC)and Generic Structure Potential(GSP).This thesis attempts to give the suggestions on howto compose a company profile for readers and sporting companies and the reference for the related researches in the future.
文摘This research proposal focuses on a tentative exploration of teaching procedures for college English writing with the ge-neric approach of Sydney School.This research will mainly adopt a qualitative research methodology,which aims to figure out the contextual configuration and generic structural potential as well as the register of a specific genre and assist students to write arti-cles of the target genre through teaching procedures like deconstruction,joint construction,and independent construction.
文摘This paper explores the communicative acts deployed in covid-19 vaccination-related pictorials circulated on digital media platforms.Seven internet images were purposively sampled with a view to exploring their communicative functions as well as their generic structure.The data,which were culled from the websites of the World Health Organisation,Centre for Disease Control,Pan American Health Organisation and Facebook,were subjected to qualitative analysis.The study deployed van Leeuwen’s Multimodal Discourse Analysis and Yuen’s Generic Structure Potential as theoretical anchor.The multimodal communicative acts are deployed for instructive,illustrative,informative,persuasive,inviting and advisory purposes.Categories such as Lead,Emblem,Announcement and Enhancer are compulsory in the data while Display,Tag and Call-and-Visit Information are non-compulsory elements.This can be catalogued as:‘Lead^(Display)^Emblem^(Announcement)^(Enhancer)^(Tag)^(Call-and-Visit Information)’.The study contends that the various semiotic resources deployed in the internet-circulated covid-19 images are used not only for informative and other communicative purposes but also to evoke attitudinal change towards and encourage widespread acceptance of the covid-19 vaccines.
