Interdiscursivity and Promotional Discourse:A Corpus-Assisted Genre Analysis of About Us Texts on Chinese University Websites

The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.

A Corpus-Based Contrastive Critical Genre Analysis of Universities’Introductory Discourses

Educational discourses,or to be more specific,universities’introductory discourses have not been studied from the contrastive perspective using critical genre analysis theories.This study uses Fairclough’s framework of discourse analysis to take a corpus-based contrastive study between the Chinese and global universities’introductory discourses from three aspects.Firstly,the textual dimension will be explored using the corpus-based approach.Secondly,it studies from the discursive dimension from intertextuality and interdiscursivity.Finally,the social cultural perspective study will be given about the corresponding social cultural interpretation on the differences between Chinese and global universities’introduction discourses.

Writing AIDS,Deconstructing Politicized Discourses on the Body:AIDS in Post-apartheid South African Novels by Mpe and Mhlongo

HIV/AIDS has been one of the most serious health concerns in South Africa over the past 30 years.Novels such as Welcome to Our Hillbrow,Dog Eat Dog,and After Tears are literary responses to the profound shame and fear inflicted by the epidemic on individuals and society.These AIDS narratives serve as a means to deconstruct politicized discourses about the disease.They scrutinize the stereotype that the voracious sexuality of black men is the primary cause of AIDS and challenges the xenophobic notion of contagious foreigners prevalent in post-apartheid South Africa.Additionally,the novels critically examine and satirize the denialist discourse propagated by incompetent politicians who have failed to contain the virus in post-apartheid South Africa.By representing the conflicting voices surrounding HIV/AIDS,these writings vividly depict the social and political landscape of the era.

The Translation of Allusions in Political Discourse:An Intertextuality Perspective

drawn from ancient classics are the treasures of traditional Chinese culture.The allusions used in Xi Jinping:The Governance of China illustrate a distinctive feature of political discourse,and the publication of its English version provides a valuable opportunity for the study of allusions in translated political discourse.With the English translations of 241 allusions collected from two volumes of the book,we classified these allusions into three categories of history,culture,and literature based on their original sources.Then we analyzed the strategies used in translating the allusions,and provided typical examples to illustrate the use of such translation strategies for each category.Finally,we tried to account for the use of these strategies in light of the intertextuality theory.

Personification in Chinese Diplomatic Discourse and the Construction of National Identity Based on Corpus:A Case Study of the Regular Press Conference of Ministry of Foreign Affairs

With the development of the major country diplomacy with Chinese characteristics,diplomatic discourse,as an important part of building China’s international discourse power,has attracted much attention.Personification is a common means in diplomatic discourse.By giving anthropomorphic expressions to countries,regions,institutions and policies,the purpose of building national identity and establishing national image can be achieved.Based on conceptual metaphor theory and national identity theory,this paper focuses on personification in diplomatic discourse with a case study of the regular press conference of Ministry of Foreign Affairs.It is found that the spokesperson skillfully constructed China’s positive national identity,such as peace-loving,openness and inclusiveness by using a large number of body metaphor,kinship metaphor and role metaphor.

On Zero Translation in News Discourse

In the context of globalization,zero translation words are more and more frequently used in news discourse.This article aims to explore the reasons for the frequent use of zero translation words in news discourse and their impact on news discourse from the perspectives of translation studies and journalism and communication studies.

Ecological Discourse Analysis Based on the Corpus-A Case Study on the Environmental Discourse of 21st Century

Language learning materials not only provide language input for learners but also subtly disseminate ideology and influence readers’behavior.This study,based on the framework of ecological discourse analysis,quantitatively analyzes and qualitatively describes the ecological significance of environmental texts in the 21st Century.The aim is to provide references for the compilation of environmental discourse in language learning materials,promote the construction of more ecologically beneficial discourse,and facilitate the widespread dissemination of the ecological philosophy of“Diversity and Harmony,Interaction and Co-existence”among young readers.The initial findings of this study are as follows:In the environmental texts of the publication,a large number of relational processes and action processes are used to objectively represent the natural environment;the discourse tends to be ambiguous and beneficial,generally aligning with the ecological philosophy of“Diversity and Harmony,Interaction and Co-existence.”This can guide readers to correctly understand and face environmental issues,which is conducive to the healthy development of natural ecosystems.

The Youth’s View of Marriage in Chinese Mainstream Media Discourse-A Corpus-assisted Three-dimensional Discourse Analysis

The rising of aging and the declining of birth rates have forced the public to focus on the youth’s view on marriage.Based on critical discourse analysis and combined with Fairclough’s three-dimensional discourse analysis model,this paper builds a“Chinese media News Report Corpus on the topic of‘marriage’”whose news are collected from China Daily.It is found that the discourses are neutral and objective with regard to the advantages and disadvantages of marriage,but in general,it is still a traditional view of marriage that is inevitable and closely related to fertility.Although this is controlled by the policies and the social reasons including declining fertility rate,it deviates from the current view of the youth towards marriage,resulting in many serious consequences such as young people’s rejection.In addition,this research found that male and female have great differences in their views on marriage,and men’s resistance to marriage is far greater than that of women,which is departure from the public’s cognition.The reasons behind this need to be explored in order to solve the marriage and love problems of young people in today’s era and realize the healthy development of young marriage.

English Translation of Chinese Natural Ecological Discourse:A Corpus-based Case Study on Xi Jinping:The Governance of China

Amid the increasingly severe global natural eco-environment,it is necessary to build a natural ecological civilization by constructing an ecological civilization discourse.Against this background,this study compiles a corpus of natural ecological discourse in the English translation of Xi Jinping:The Governance of China(short for Xi).By using Wordsmith and AntConc,this study explores the linguistic features of the ecological discourse in English translation of Xi in the following dimensions,including high-frequency words,keywords,word collocations,concordance lines.This study aims to analyze the concepts and attitudes towards natural ecology,so as to provide certain valuable insights for the construction of China’s discourse on natural ecological civilization.The study found that the natural ecology discourse involving in the English translation of Xi turned out to be ecologically beneficial.

The Four Categories of Chinese Discourse on Human Rights and Their Interrelationships

In China,the main discourse on human rights can be classified into four categories:political discourse,policy discourse,institutional discourse,and academic discourse.These four categories show significant differences in terms of the context,content,mode of expression,characteristics,and functions of the discourse.They cannot be simply equated or interchangeable with one another.However,they also rely on,restrict,and promote each other,and under certain conditions,they can be transformed into one another.It is needed to prevent imbalances,mismatches in context,isolation,and inadequate translation among human rights discourses.Meanwhile,it is essential to promote balanced development among different discourses,where each discourse maintains its own boundaries,refers to one another,and undergoes accurate translation,in order to construct their healthy interrelationships.Exploring appropriate methods of translation between discourses is an important and worthwhile topic for research in Chinese human rights discourse.It holds significant practical significance and academic value in constructing the Chinese human rights discourse system.

An Analysis of Innovative Contributions to the Important Discourse on the Development of New Quality Productivity

The discourse on developing high-quality productivity marks a significant theoretical innovation,which is conducive to the modernization and sinicization of Marxism.It refines our understanding of“new quality productivity,”defining it as an advanced form driven by innovation,embodying“high technology,efficiency,and quality,”with the aim of comprehensively enhancing productivity.It elucidates the necessity of cultivating such forces,asserting that they are crucial for achieving high-quality development,securing a leading position in global technology,and fulfilling the aspirations for a better life.Moreover,it outlines a new implementation route,emphasizing strategies such as fostering technological autonomy,nurturing emerging industries,integrating education and talent in technology,adopting a“build through challenges”approach,adjusting solutions locally,and providing categorized guidance,all of which are based on the ongoing comprehensive reforms.

A Multimodal Critical Discourse Analysis of Lingnan Cultural Promotional Videos on Social Media

In recent years,more and more directors of culture and tourism have taken part in the promotion of local cultural tourism by cross-dressing,talent shows,and pushing their limits on self-media platforms.This study investigates short videos of Lingnan culture promoted by directors general and deputy directors general of the Culture,Radio,Television,Tourism,and Sports Bureau of counties and cities in Guangdong Province on social media by the method of multimodal critical discourse analysis.The analysis of 33 videos shows that Lingnan culture is a domineering and confident culture,historical culture,graceful and elegant culture,and vibrant and active culture.Domineering and confident culture is embedded in the utterances and behaviors of the directors general or deputy directors general in the video.Historical culture is realized through the conversation with historical figures through time travel.Graceful and elegant culture is constructed in the depiction of sceneries and the depiction of characters’manners.Vibrant and active culture is represented in the depiction of the characters’actional process and analytical process.

A Study of the English Translation of Characteristic Cuisines of the Hexi Corridor from the Perspective of Multimodal Discourse Analysis

Given the diversity of geographical and cultural backgrounds,it is difficult to find precise counterparts of many food-related vocabularies in the unique dietary culture of the Hexi Corridor in the target language,making it challenging to fully convey the essence of its local dietary culture in translation.To achieve the purpose of translation,the theory of multimodal discourse analysis provides an ideal translation approach through the language mode,image mode,sound mode,and the synergistic effect of multimodalities,which can accurately address the deficiencies in the translation of dietary culture.Through this research,it is not only possible to highlight the unique charm of the dietary culture of the Hexi Corridor but also to build a bridge for its international dissemination,promoting cross-border cultural exchanges and mutual understanding.

Review of Accessing Academic Discourse:Systemic Functional Linguistics and Legitimation Code Theory

Accessing Academic Discourse:Systemic Functional Linguistics and Legitimation Code Theory,was edited by J.R.Martin,Karl Maton and Y.J.Doran and published by Routledge in 2020.This volume explores the dialogue with Legitimation Code Theory(LCT)from the viewpoint of systemic functional linguistics(SFL).“Systemic functional linguistics(SFL)is a long-established and widely known approach to understanding language.Legitimation Code Theory(LCT)is a younger and rapidly growing approach to exploring and shaping knowledge practices”(p.1).They have become widely used to access academic discourse by a growing number of systemic scholars and educators.

The Identity and Discourse in Georgian and Turkey Diplomatic Relations Between 2002-2022

This article’s primary objective is to answer the question of what is the semantic language of identity and interests of Turkey and Georgia?In addition,it analyzes the connotative quotes that exchanged between the two countries during diplomatic visits.Because the article concentrated on the remarks that were stressed during visits and meetings that took place between the years 2002 and 2022,it was necessary to search through 150 news on civil.ge site and filter down to 35 news before applying the content analysis.The AntConc corpus analysis was used in order to comprehend the nature of the political conversation between both countries.According to the findings,the constructivism of core theme that claim states view each other via the identity through interaction was verified.The purpose of the research is to provide a contribution to the study of the identities and interests of Georgia and Turkey who are good neighbors.

Six-Dimensional Guidance: The Strategies of Thinking Quality Cultivation in Senior High School English Discourse Learning

Taking the discourse learning of the new senior high school English textbook published by the People’s Education Press as an example,combined with the“six-dimensional guidance”deep reading strategy,and through the six-skill training strategies of“memory skill training,understanding skill training,application skill training,analytical skill training,evaluation skill training,creative skill training,”this paper aims to cultivate students’thinking profundity,logic,flexibility,sensitivity,criticality,and originality.It also promotes the real implementation of senior high school English deep reading that points to the cultivation of thinking quality in classroom teaching,and realizes the transformation from“conventional reading”to“deep reading”that reflects the core literacy of the discipline.

Deliberate Metaphor in Political Discourse——Based on Xi Jinping’s Diplomatic Discourse

Since Steen proposed the theory of deliberate metaphor, many scholars have studied this linguistic phenomenon from different perspectives. Deliberate metaphor, based on language and cognition, introduces communication into metaphor research and can be seen as an extension of conceptual metaphor. Deliberate metaphor is essentially a discourse strategy, which uses metaphorical expressions to make listeners consciously compare the target domain with the source domain and establish an online cross-domain mapping. In view of this, the author takes Xi Jinping’s diplomatic speeches published in FMA as research corpora, and systematically analyzes how deliberate metaphors play their persuasive and communicative functions in political discourse, and finally delves into whether deliberate nature in political metaphors affects people’s attitudes and beliefs, thus conducting cross fusion research on cognitive rhetoric and political discourse.

Manipulation in the Translation of Diplomatic Discourse

Manipulation in translation is generally seen as the linguistic manifestation of intervening strategies meant to hide or change the true intentions.It is broadly defined as“all that appears as new with respect to the original,or fails to appear where it might have been expected.”Aspects of the manipulative lineament of translation,particularly of political and diplomatic discourse,have been held forth by a host of scholars,many of whom advise that translation should be studied within a broader political and cultural context,with regard to institutional and ideological components.

Music Genre Classification Using DenseNet and Data Augmentation

It can be said that the automatic classification of musical genres plays a very important role in the current digital technology world in which the creation,distribution,and enjoyment of musical works have undergone huge changes.As the number ofmusic products increases daily and themusic genres are extremely rich,storing,classifying,and searching these works manually becomes difficult,if not impossible.Automatic classification ofmusical genres will contribute to making this possible.The research presented in this paper proposes an appropriate deep learning model along with an effective data augmentation method to achieve high classification accuracy for music genre classification using Small Free Music Archive(FMA)data set.For Small FMA,it is more efficient to augment the data by generating an echo rather than pitch shifting.The research results show that the DenseNet121 model and data augmentation methods,such as noise addition and echo generation,have a classification accuracy of 98.97%for the Small FMA data set,while this data set lowered the sampling frequency to 16000 Hz.The classification accuracy of this study outperforms that of the majority of the previous results on the same Small FMA data set.

Music Genre Classification Using African Buffalo Optimization

In the discipline of Music Information Retrieval(MIR),categorizing musicfiles according to their genre is a difficult process.Music genre classifica-tion is an important multimedia research domain for classification of music data-bases.In the proposed method music genre classification using features obtained from audio data is proposed.The classification is done using features extracted from the audio data of popular online repository namely GTZAN,ISMIR 2004 and Latin Music Dataset(LMD).The features highlight the differences between different musical styles.In the proposed method,feature selection is per-formed using an African Buffalo Optimization(ABO),and the resulting features are employed to classify the audio using Back Propagation Neural Networks(BPNN),Support Vector Machine(SVM),Naïve Bayes,decision tree and kNN classifiers.Performance evaluation reveals that,ABO based feature selection strategy achieves an average accuracy of 82%with mean square error(MSE)of 0.003 when used with neural network classifier.