As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and bu...As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges展开更多
This review explores the evolution of the textile handicraft industry in Saudi Arabia, emphasizing its cultural and economic significance. The study highlights the transition from traditional practices to modern innov...This review explores the evolution of the textile handicraft industry in Saudi Arabia, emphasizing its cultural and economic significance. The study highlights the transition from traditional practices to modern innovations and examines the impact of globalization and technological advancements on the industry. Key innovations are discussed, demonstrating their role in enhancing textile production while preserving cultural heritage. Major challenges, such as competition from industrial textiles and the need for sustainable practices, are identified. Opportunities for growth are explored, including leveraging tourism and international markets to promote Saudi handicrafts. The social and cultural impacts of the sector are underscored, particularly in sustaining community traditions and providing economic opportunities for artisans. Strategic recommendations for supporting and advancing the industry are offered, ensuring its continued relevance and sustainability in a rapidly changing global market. This analysis provides a robust framework for understanding the current state and future potential of Saudi Arabia’s textile handicraft industry.展开更多
The article interested in the universities in the global market. Author briefly describes the situation of the many universities of the point of view of education, research, orientation, system of financing and manage...The article interested in the universities in the global market. Author briefly describes the situation of the many universities of the point of view of education, research, orientation, system of financing and management of the universities. The whole article is based on the author＇s practical experiences. The research objective was to determine how the professional community is looking at private universities and state universities. It was based on the opinion of the quality of graduates and the number of academic staff who are working at state universities These academics have mostly negative view of private universities as well as the knowledge of graduates of these private schools. However, the opinion ofstaffin practice, especially managers in manufacturing companies, trading companies, companies selling services, as well as senior officials in government, are not so negative. By contrast in certain areas such as marketing, business, management, Information and Communication Technology etc., was rather neutral or positive. The politicians were interested about these information with regard to educational reform （reform of universities is still not actual--note the author） and the expected necessary cuts of spending to higher education from the state budget. Unfortunately, the research project due to political changes in 2009 was not completed and obtained only partial results. Despite of this fact the author decided to process the article below Opinions on the topic of public vs. private univeristies were mainly obtained informally from experts from academic area （both public and private）, managers, various specialists, but also from the students themselves. In conclusion man can say that the demand for people who are able to quickly demonstrate their knowledge in practice is still stronger. The title becomes second-rate （unfortunately not quite in the public and state administration）. Very strong demand is the active practice of communication in English （it fulfilles especially private universities） Graduates of technical universities in the classical fields are sought less in the labor market. Very high pressure is developed by state universities to private. This implies a lack of professors and associate professors who can work in full time at private universities which are more flexible and better adapt to labor market requirements. Stronger position have private universities that are in any way connected with foreign partners from developed countries展开更多
The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to ent...The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to enter the mobile market,mainly focusing on mo- bile technologies selection,differentiable services,regional strate- gies and price policies.展开更多
Over the last decade, the private equity （PE） industry, primarily venture capital and leveraged buyout investments, has matured massively. Consequently, public interest towards that particular asset class has increa...Over the last decade, the private equity （PE） industry, primarily venture capital and leveraged buyout investments, has matured massively. Consequently, public interest towards that particular asset class has increased rapidly. This study seeks to empirically assess the determinants of private equity funds＇ （PEFs） performance around the world. The study comprises a panel data of 103 publicly traded PEFs globally for the period of 2007-2013. Generalized least squares （GLS） technique is employed to regress the explanatory variables. The objective is accentuated on the major contributing factors that make a PEF successful. The analysis, in this paper, examines the effect of fund size, investment size, geographical focus, and industrial specialization on return. The empirical results provide evidence that： （1） Fund size and industrial specialization were observed to have an insignificant influence on the funds＇ returns in our panels; （2） Investment size is positively related to fund performance, indicating that larger deal sizes exhibited superior performance level; and （3） Geographical focus exhibited a negative association with fund performance, leading to the conclusion that limited geographical deployment of funds or absence of market diversification resulted in a fall in funds＇ returns. Consequently, to proxy for return of funds, stock prices of listed PEFs under LPEQ listings were employed.展开更多
IDC＇s 2010 Global CDMA Market and Prospects research note said that by Q1 2010, ZTE had shipped an accumulated total of over 250,000 base stations, allowing the Chinese company to claim the No. 1 spot in the CDMA mar...IDC＇s 2010 Global CDMA Market and Prospects research note said that by Q1 2010, ZTE had shipped an accumulated total of over 250,000 base stations, allowing the Chinese company to claim the No. 1 spot in the CDMA market with a global share of 30.3%.展开更多
In September 1993, China regulated its gold policy on the domestic market, which attracted the attention of the world market. Is China going to open its gold market to the outside world? A reporter from China’s Forei...In September 1993, China regulated its gold policy on the domestic market, which attracted the attention of the world market. Is China going to open its gold market to the outside world? A reporter from China’s Foreign Trade interviewed representatives of departments involved. As the sixth largest producer of gold in the world, China has progressively increased its annual output by more than 10 percent over the last decade.展开更多
ZTE Corporation ("ZTE"), a leading global provider of telecommunications equipment and network solutions, tops the global CDMA market in terms of the number of CDMA contracts signed in 2007.
ZTE Corporation, a leading global provider of telecommunications equipment and network solutions, announced on November 9, 2010 that it has been ranked as the Number 2 IP Multimedia Subsystem （IMS） vendor by market ...ZTE Corporation, a leading global provider of telecommunications equipment and network solutions, announced on November 9, 2010 that it has been ranked as the Number 2 IP Multimedia Subsystem （IMS） vendor by market share.展开更多
ZTE Corporation,a leading global provider of telecommunications equipment and network solutions,announced on July 30,2009 that it has been ranked as the second largest global CDMA network supplier with 25%
According to Q2 Report on China’s Wearable Device Market,China’s wearable devices in Q2 2016 saw an output of 9.54 million units,up 13.2%month-on-month and 81.4%yearon-year.The basic wearable devices representing by...According to Q2 Report on China’s Wearable Device Market,China’s wearable devices in Q2 2016 saw an output of 9.54 million units,up 13.2%month-on-month and 81.4%yearon-year.The basic wearable devices representing by wristband,children watch and smart shoes increased by92.1%year-on-year and the smart wearable devices represented by smart watch increased by 3.4%year-on-year.'Unlike the overseas展开更多
China Petroleum Technology & Development Corporation (CPTDC), a wholly owned subsidiary company of China National Petroleum Corporation (CNPC), is China's largest multinational company specializing in the manu...China Petroleum Technology & Development Corporation (CPTDC), a wholly owned subsidiary company of China National Petroleum Corporation (CNPC), is China's largest multinational company specializing in the manufacturing and supply of petroleum and petrochemical material, equipment and technology.展开更多
ZTE Corporation announced on November 3, 2011 that it has become the global leader in the CDMA base station market, with a 32.6 percent share in first half 2011. According to a recent IDC analytical report on the glo...ZTE Corporation announced on November 3, 2011 that it has become the global leader in the CDMA base station market, with a 32.6 percent share in first half 2011. According to a recent IDC analytical report on the global CDMA market, ZTE has increased its shipments of CDMA base stations steadily in recent years. As of the end of first half of 2011, the company＇s shipment of base-stations had exceeded 320 thousand units, pushing it to the top spot in the global CDMA base station market.展开更多
Today Chinese companies are taking leading roles and setting standards in global markets.The number of multinationals from China on the Fortune Global 500 List grew from none in1990 to almost 100 in 2015.This is an im...Today Chinese companies are taking leading roles and setting standards in global markets.The number of multinationals from China on the Fortune Global 500 List grew from none in1990 to almost 100 in 2015.This is an impressive result.We witness an ever increasing role of China and its financial sectoralso in shaping the global financial landscape.展开更多
The B20 finance-driven growth taskforce provided four policy recommendations,including the optimization of global financial supervision,supporting stable growth of the world economy,the promotion of the development of...The B20 finance-driven growth taskforce provided four policy recommendations,including the optimization of global financial supervision,supporting stable growth of the world economy,the promotion of the development of green finance,and the pro-展开更多
22 August 2012 -- ZTE Corporation, a publicly listed global provider of telecommunications equipment and network solutions, announced its interim results for the six months ended 30 June 2012. Based on both HKFRS and...22 August 2012 -- ZTE Corporation, a publicly listed global provider of telecommunications equipment and network solutions, announced its interim results for the six months ended 30 June 2012. Based on both HKFRS and PRC ASBE, ZTE recorded revenue of RMB 42.64 billion for the period, an increase of 15.2% year-on-year. Pre-tax profit in the period was RMB 656 million, a decrease of 48.5% year-on-year. Basic earnings per share for the period were RMB 0.07. During the reporting period,展开更多
ZTE gained the second largest share of the global optical networking market of any company for the second year in a row. ZTE gained 1.8 share points on 2010. In two years, the company moved from world No. 5 to world N...ZTE gained the second largest share of the global optical networking market of any company for the second year in a row. ZTE gained 1.8 share points on 2010. In two years, the company moved from world No. 5 to world No. 2 in the global optical network market, and its annual revenues now surpass $1.7 billion.展开更多
ZTE Corporation continues to garner significant recognition from international and independent research firms.Frost&Sullivan,in its Global GSM Market Analysis report,predicts that ZTE will be one of the top three ...ZTE Corporation continues to garner significant recognition from international and independent research firms.Frost&Sullivan,in its Global GSM Market Analysis report,predicts that ZTE will be one of the top three global GSM展开更多
We know that SME’s that trade online grow faster and create more jobs than those that only operate in their domestic markets.The Internet is breaking down many traditional barriers to global trade,but there is still ...We know that SME’s that trade online grow faster and create more jobs than those that only operate in their domestic markets.The Internet is breaking down many traditional barriers to global trade,but there is still much governments can do to speed and enable SME digitization and ecommerce.The opportunity is huge at展开更多
Reviewing the current situation of global and China＇s sun care market, the market scale of China in sun care products has ranked second in the world, but the consumption per capita is still far lower than that of dev...Reviewing the current situation of global and China＇s sun care market, the market scale of China in sun care products has ranked second in the world, but the consumption per capita is still far lower than that of developed countries in Europe and America. Chinese consumers show their varieties of preferences in categories, and sales channels in China develop unbalanced. These will drive China＇s market bigger and bigger. Finally, it forecasts the trend of China＇s sun care market.展开更多
文摘As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges
文摘This review explores the evolution of the textile handicraft industry in Saudi Arabia, emphasizing its cultural and economic significance. The study highlights the transition from traditional practices to modern innovations and examines the impact of globalization and technological advancements on the industry. Key innovations are discussed, demonstrating their role in enhancing textile production while preserving cultural heritage. Major challenges, such as competition from industrial textiles and the need for sustainable practices, are identified. Opportunities for growth are explored, including leveraging tourism and international markets to promote Saudi handicrafts. The social and cultural impacts of the sector are underscored, particularly in sustaining community traditions and providing economic opportunities for artisans. Strategic recommendations for supporting and advancing the industry are offered, ensuring its continued relevance and sustainability in a rapidly changing global market. This analysis provides a robust framework for understanding the current state and future potential of Saudi Arabia’s textile handicraft industry.
文摘The article interested in the universities in the global market. Author briefly describes the situation of the many universities of the point of view of education, research, orientation, system of financing and management of the universities. The whole article is based on the author＇s practical experiences. The research objective was to determine how the professional community is looking at private universities and state universities. It was based on the opinion of the quality of graduates and the number of academic staff who are working at state universities These academics have mostly negative view of private universities as well as the knowledge of graduates of these private schools. However, the opinion ofstaffin practice, especially managers in manufacturing companies, trading companies, companies selling services, as well as senior officials in government, are not so negative. By contrast in certain areas such as marketing, business, management, Information and Communication Technology etc., was rather neutral or positive. The politicians were interested about these information with regard to educational reform （reform of universities is still not actual--note the author） and the expected necessary cuts of spending to higher education from the state budget. Unfortunately, the research project due to political changes in 2009 was not completed and obtained only partial results. Despite of this fact the author decided to process the article below Opinions on the topic of public vs. private univeristies were mainly obtained informally from experts from academic area （both public and private）, managers, various specialists, but also from the students themselves. In conclusion man can say that the demand for people who are able to quickly demonstrate their knowledge in practice is still stronger. The title becomes second-rate （unfortunately not quite in the public and state administration）. Very strong demand is the active practice of communication in English （it fulfilles especially private universities） Graduates of technical universities in the classical fields are sought less in the labor market. Very high pressure is developed by state universities to private. This implies a lack of professors and associate professors who can work in full time at private universities which are more flexible and better adapt to labor market requirements. Stronger position have private universities that are in any way connected with foreign partners from developed countries
文摘The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to enter the mobile market,mainly focusing on mo- bile technologies selection,differentiable services,regional strate- gies and price policies.
文摘Over the last decade, the private equity （PE） industry, primarily venture capital and leveraged buyout investments, has matured massively. Consequently, public interest towards that particular asset class has increased rapidly. This study seeks to empirically assess the determinants of private equity funds＇ （PEFs） performance around the world. The study comprises a panel data of 103 publicly traded PEFs globally for the period of 2007-2013. Generalized least squares （GLS） technique is employed to regress the explanatory variables. The objective is accentuated on the major contributing factors that make a PEF successful. The analysis, in this paper, examines the effect of fund size, investment size, geographical focus, and industrial specialization on return. The empirical results provide evidence that： （1） Fund size and industrial specialization were observed to have an insignificant influence on the funds＇ returns in our panels; （2） Investment size is positively related to fund performance, indicating that larger deal sizes exhibited superior performance level; and （3） Geographical focus exhibited a negative association with fund performance, leading to the conclusion that limited geographical deployment of funds or absence of market diversification resulted in a fall in funds＇ returns. Consequently, to proxy for return of funds, stock prices of listed PEFs under LPEQ listings were employed.
文摘IDC＇s 2010 Global CDMA Market and Prospects research note said that by Q1 2010, ZTE had shipped an accumulated total of over 250,000 base stations, allowing the Chinese company to claim the No. 1 spot in the CDMA market with a global share of 30.3%.
文摘In September 1993, China regulated its gold policy on the domestic market, which attracted the attention of the world market. Is China going to open its gold market to the outside world? A reporter from China’s Foreign Trade interviewed representatives of departments involved. As the sixth largest producer of gold in the world, China has progressively increased its annual output by more than 10 percent over the last decade.
文摘ZTE Corporation ("ZTE"), a leading global provider of telecommunications equipment and network solutions, tops the global CDMA market in terms of the number of CDMA contracts signed in 2007.
文摘ZTE Corporation, a leading global provider of telecommunications equipment and network solutions, announced on November 9, 2010 that it has been ranked as the Number 2 IP Multimedia Subsystem （IMS） vendor by market share.
文摘ZTE Corporation,a leading global provider of telecommunications equipment and network solutions,announced on July 30,2009 that it has been ranked as the second largest global CDMA network supplier with 25%
文摘According to Q2 Report on China’s Wearable Device Market,China’s wearable devices in Q2 2016 saw an output of 9.54 million units,up 13.2%month-on-month and 81.4%yearon-year.The basic wearable devices representing by wristband,children watch and smart shoes increased by92.1%year-on-year and the smart wearable devices represented by smart watch increased by 3.4%year-on-year.'Unlike the overseas
文摘China Petroleum Technology & Development Corporation (CPTDC), a wholly owned subsidiary company of China National Petroleum Corporation (CNPC), is China's largest multinational company specializing in the manufacturing and supply of petroleum and petrochemical material, equipment and technology.
文摘ZTE Corporation announced on November 3, 2011 that it has become the global leader in the CDMA base station market, with a 32.6 percent share in first half 2011. According to a recent IDC analytical report on the global CDMA market, ZTE has increased its shipments of CDMA base stations steadily in recent years. As of the end of first half of 2011, the company＇s shipment of base-stations had exceeded 320 thousand units, pushing it to the top spot in the global CDMA base station market.
文摘Today Chinese companies are taking leading roles and setting standards in global markets.The number of multinationals from China on the Fortune Global 500 List grew from none in1990 to almost 100 in 2015.This is an impressive result.We witness an ever increasing role of China and its financial sectoralso in shaping the global financial landscape.
文摘The B20 finance-driven growth taskforce provided four policy recommendations,including the optimization of global financial supervision,supporting stable growth of the world economy,the promotion of the development of green finance,and the pro-
文摘22 August 2012 -- ZTE Corporation, a publicly listed global provider of telecommunications equipment and network solutions, announced its interim results for the six months ended 30 June 2012. Based on both HKFRS and PRC ASBE, ZTE recorded revenue of RMB 42.64 billion for the period, an increase of 15.2% year-on-year. Pre-tax profit in the period was RMB 656 million, a decrease of 48.5% year-on-year. Basic earnings per share for the period were RMB 0.07. During the reporting period,
文摘ZTE gained the second largest share of the global optical networking market of any company for the second year in a row. ZTE gained 1.8 share points on 2010. In two years, the company moved from world No. 5 to world No. 2 in the global optical network market, and its annual revenues now surpass $1.7 billion.
文摘ZTE Corporation continues to garner significant recognition from international and independent research firms.Frost&Sullivan,in its Global GSM Market Analysis report,predicts that ZTE will be one of the top three global GSM
文摘We know that SME’s that trade online grow faster and create more jobs than those that only operate in their domestic markets.The Internet is breaking down many traditional barriers to global trade,but there is still much governments can do to speed and enable SME digitization and ecommerce.The opportunity is huge at
文摘Reviewing the current situation of global and China＇s sun care market, the market scale of China in sun care products has ranked second in the world, but the consumption per capita is still far lower than that of developed countries in Europe and America. Chinese consumers show their varieties of preferences in categories, and sales channels in China develop unbalanced. These will drive China＇s market bigger and bigger. Finally, it forecasts the trend of China＇s sun care market.
