In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The pur...In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The purpose of this study is to examine the characteristics of the Li Ning brand and the effect of pattern logo design on the brand image.Specifically,it is to provide practical guidelines for brand management and design by analyzing the effects on brand perception,emotional connection,and consumer behavior.For the scope of the study,seven brands are selected for analysis of famous brand cases at home and abroad.The research method is to design a patterned logo suitable for brand characteristics through literature review,empirical research,and detailed analysis of the overall style characteristics of the current Li Ning brand.The research content first analyzes the role of pattern logo design in terms of brand perception,brand perception,and brand sensitivity.Subsequently,the evolution and effect of the Li Ning brand in logo design are examined,and details are discussed in combination with the color and shape of the logo pattern.Finally,by presenting some suggestions and optimized design plans that fit the characteristics and trends of the Li Ning brand,the brand image and market competitiveness can be improved.According to the research results,first,the color,shape,and other factors of brand pattern logo design are closely related to brand image.Second,pattern logo design has a significant influence on consumer attitudes and purchase intentions.Third,consumers are more interested in the design of a patterned logo with high brand awareness.This study has a certain significance in that it reveals the mechanism by which pattern logo design affects brand image and provides useful ideas and suggestions for brand design and marketing.展开更多
This paper focuses on the application of interactive media technology in the visual interpretation of traditional graphic urban public spaces in China.Case studies and practical exploration show that interactive media...This paper focuses on the application of interactive media technology in the visual interpretation of traditional graphic urban public spaces in China.Case studies and practical exploration show that interactive media technologies such as projection mapping,interactive devices,virtual reality technology,etc.,have realized the diversity of traditional graphics display forms in urban public space.The rich interactive experience design enhances the sense of participation and experience of urban citizens and tourists and promotes the visual culture transmission of traditional Chinese graphics.The future urban public space exhibition is destined to continue to deepen the integration of technology and graphics,promote the visual communication of traditional Chinese graphics visual interpretation in urban public space,and promote sustainable innovation in cultural output in urban public space exhibitions around the world.展开更多
The graphic design industry has been developing rapidly in recent years.People have begun to focus on steering the development of graphic design in the direction of localization,integrating more traditional Chinese el...The graphic design industry has been developing rapidly in recent years.People have begun to focus on steering the development of graphic design in the direction of localization,integrating more traditional Chinese elements,raising the level of acceptance toward graphic design content,and disseminating traditional culture on this basis.Ink art plays an important role in the historical and cultural development process.It uses simple color contrast to construct different situations and possesses unique artistic charm and cultural heritage.Incorporating ink elements into graphic design may enhance the graphic design style and provide inspiration.This article focuses on the reasons,advantages,and strategies of using ink art in graphic design imagery,hoping to provide references for graphic design activities.展开更多
With the continuous development of the national economy and the improvement of the design industry,the wayfinding system has gradually been accepted and valued by the public,and the research on the wayfinding system o...With the continuous development of the national economy and the improvement of the design industry,the wayfinding system has gradually been accepted and valued by the public,and the research on the wayfinding system of the public environment has become more and more in-depth.In recent years,the research on the wayfinding system has begun to develop into the integration of human culture and cultural implantation in the environment,forming a new visual system design concept,Environment Graphic Design.With the deepening of research,environmental graphic design has once again developed and deepened,studying the detailed experience of people in the environment and presenting it in the form of graphic design.That is,Experience Graphic Design.This article will discuss the application of environmental graphic experience design in the construction of characteristic tourism from the perspective of signage design.展开更多
The development of economy and industrialization further accelerates the pace of development of graphic design education.The educational system actively adopted two ways of“going out”and“inviting in”to communicate...The development of economy and industrialization further accelerates the pace of development of graphic design education.The educational system actively adopted two ways of“going out”and“inviting in”to communicate with the western world in graphic design(Zhang,2009).Chinese design began to re-examine its balance between globalization and localization after rapid absorption and international experience digestion.As for the negative influence,it led to the risk of developing short-sightedness in design education.Faced with unprecedented challenges,the graphic design industry was continually expanding its functions.The development of Chinese design cannot entirely rely on its own.There was no doubt that graphic design was indeed facing significant obstacles.The suggestions from the American Institute of Graphic Arts(AIGA)are set very high to achieve;the objectives will be excellent if academia can follow.A study aims to understand the overall curriculum and course design and how best to modify the general curriculum and course design to allow for industry practices changes and keep a close eye on the Chinese market's changing needs for design should be carried out.展开更多
This article is based on personal visits to Louisiana State University in the United States.It analyzes and introduces the hotspots of curriculum design,training methods,learning environment,professional ability and q...This article is based on personal visits to Louisiana State University in the United States.It analyzes and introduces the hotspots of curriculum design,training methods,learning environment,professional ability and quality training of graphic design majors in American public comprehensive universities.Analyze the teaching concepts and methods that are inspiring for the relevant design courses for our country from a personal perspective,and gain insights into the deep-seated problems in the cultivation of design innovation capabilities in China and the United States,in order to arouse everyone’s reflection and further develop our country’s design educational reform ideas.展开更多
As computer simulation increasingly supports engine er ing design and manufacture, the requirement for a computer software environment providing an integration platform for computational engineering software increas e...As computer simulation increasingly supports engine er ing design and manufacture, the requirement for a computer software environment providing an integration platform for computational engineering software increas es. A key component of an integrated environment is the use of computational eng ineering to assist and support solutions for complex design. Computer methods fo r structural, flow and thermal analysis are well developed and have been used in design for many years. Many software packages are now available which provi de an advanced capability. However, they are not designed for modelling of powde r forming processes. This paper describes the powder compaction software (PCS_SU T), which is designed for pre- and post-processing for computational simulatio n of the process compaction of powder. In the PCS_SUT software, the adaptive analysis of transient metal powder forming process is simulated by the finite element method based on deformation theories . The error estimates and adaptive remeshing schemes are applied for updated co -ordinate analysis. A generalized Newmark scheme is used for the time domain di scretization and the final nonlinear equations are solved by a Newton-Raphson p rocedure. An incremental elasto-plastic material model is used to simulate the compaction process. To describe the constitutive model of nonlinear behaviour of powder materials, a combination of Mohr-Coulomb and elliptical yield cap model is applied. This model reflects the yielding, frictional and densification char acteristics of powder along with strain and geometrical hardening which occurs d uring the compaction process. A hardening rule is used to define the dependence of the yield surface on the degree of plastic straining. A plasticity theory for friction is employed in the treatment of the powder-tooling interface. The inv olvement of two different materials, which have contact and relative movement in relation to each other, must be considered. A special formulation for friction modelling is coupled with a material formulation. The interface behaviour betwee n the die and the powder is modelled by using an interface element mesh. In the present paper, we have demonstrated pre- and post-processor finite elem ent software, written in Visual Basic, to generate the graphical model and visua lly display the computed results. The software consist of three main part: · Pre-processor: It is used to create the model, generate an app ropriate finite element grid, apply the appropriate boundary conditions, and vie w the total model. The geometric model can be used to associate the mesh with th e physical attributes such as element properties, material properties, or loads and boundary conditions. · Analysis: It can deal with two-dimensional and axi-symmetric applications for linear and non-linear behaviour of material in static and dyna mic analyses. Both triangular and quadrilateral elements are available in the e lement library, including 3-noded, 6-noded and 7-noded (T6B1) triangles and 4 -noded, 8-noded and 9-noded quadrilaterals. The direct implicit algorithm bas ed on the generalized Newmark scheme is used for the time integration and an aut omatic time step control facility is provided. For non-linear iteration, choice s among fully or modified Newton-Raphson method and quasi-Newton method, using the initial stiffness method, Davidon inverse method or BFGS inverse method, ar e possible. · Post-processor: It provides visualization of the computed resu lts, when the finite element model and analysis have been completed. Post-proce ssing is vital to allow the appropriate interpretation of the completed results of the finite element analysis. It provides the visual means to interpret the va st amounts of computed results generated. Finally, the powder behaviour during the compaction of a multi-level component is numerically simulated by the PCS_SUT software, as shown in Fig.1. The predict ive compaction forces at different displacements are computed and compared with the available experimental展开更多
As a cradle for cultivating and delivering graphic design professionals,the graphic design major in universities should keep up with the times,guided by the“Opinions on Deepening Undergraduate Education and Teaching ...As a cradle for cultivating and delivering graphic design professionals,the graphic design major in universities should keep up with the times,guided by the“Opinions on Deepening Undergraduate Education and Teaching Reform,and Comprehensively Improving the Quality of Talent Cultivation,”deepen teaching reform,and enhance the quality of talent cultivation.Based on this,this article analyzes the existing problems in the teaching of graphic design major and actively explores its teaching reform path,in order to promote the in-depth implementation of graphic design major teaching and even the entire graphic design teaching reform,comprehensively improve the quality of graphic design talent cultivation,and promote the great reform and development of higher education.展开更多
As a teaching tool,Cloud class is specially developed for teaching and learning in mobile circumstance,and the PAD(Presentation Assimilation Discussion)class acts as a creative teaching mode.The combination of Cloud c...As a teaching tool,Cloud class is specially developed for teaching and learning in mobile circumstance,and the PAD(Presentation Assimilation Discussion)class acts as a creative teaching mode.The combination of Cloud class and PAD class helps build online-offline blended teaching model.In this paper,a Cloud+PAD class mode is proposed.An experiment of teaching is implemented and the practical effectiveness is evaluated and verified.The experimental results show,compared with the conventional teaching method,the proposed teaching mode is capable of creating more high-level,innovative and complex teaching content,and thereby noticeably enhancing students’learner autonomy and motivating them to develop creativity.展开更多
In this paper,an improved graphic representation for Structured Program Design——N-S-Z (Nassi-Shneiderman-Zhou Diagram)is proposed.It not only preserves the advantages of the conventional graphic and non-graphic repr...In this paper,an improved graphic representation for Structured Program Design——N-S-Z (Nassi-Shneiderman-Zhou Diagram)is proposed.It not only preserves the advantages of the conventional graphic and non-graphic representations,but also adds some new features which will enhance the representa- tive power of the original diagram.展开更多
This paper proposes a generative approach for the automatic typesetting of books in desktop publishing.The presented system consists in a computer script that operates inside a widely used design software tool and imp...This paper proposes a generative approach for the automatic typesetting of books in desktop publishing.The presented system consists in a computer script that operates inside a widely used design software tool and implements a generative process based on several typographic rules,styles and principles which have been identified in the literature.The performance of the proposed system is tested through an experiment which included the evaluation of its outputs with people.The results reveal the ability of the system to consistently create varied book designs from the same input content as well as visually coherent book designs with different contents while complying with fundamental typographic principles.展开更多
文摘In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The purpose of this study is to examine the characteristics of the Li Ning brand and the effect of pattern logo design on the brand image.Specifically,it is to provide practical guidelines for brand management and design by analyzing the effects on brand perception,emotional connection,and consumer behavior.For the scope of the study,seven brands are selected for analysis of famous brand cases at home and abroad.The research method is to design a patterned logo suitable for brand characteristics through literature review,empirical research,and detailed analysis of the overall style characteristics of the current Li Ning brand.The research content first analyzes the role of pattern logo design in terms of brand perception,brand perception,and brand sensitivity.Subsequently,the evolution and effect of the Li Ning brand in logo design are examined,and details are discussed in combination with the color and shape of the logo pattern.Finally,by presenting some suggestions and optimized design plans that fit the characteristics and trends of the Li Ning brand,the brand image and market competitiveness can be improved.According to the research results,first,the color,shape,and other factors of brand pattern logo design are closely related to brand image.Second,pattern logo design has a significant influence on consumer attitudes and purchase intentions.Third,consumers are more interested in the design of a patterned logo with high brand awareness.This study has a certain significance in that it reveals the mechanism by which pattern logo design affects brand image and provides useful ideas and suggestions for brand design and marketing.
文摘This paper focuses on the application of interactive media technology in the visual interpretation of traditional graphic urban public spaces in China.Case studies and practical exploration show that interactive media technologies such as projection mapping,interactive devices,virtual reality technology,etc.,have realized the diversity of traditional graphics display forms in urban public space.The rich interactive experience design enhances the sense of participation and experience of urban citizens and tourists and promotes the visual culture transmission of traditional Chinese graphics.The future urban public space exhibition is destined to continue to deepen the integration of technology and graphics,promote the visual communication of traditional Chinese graphics visual interpretation in urban public space,and promote sustainable innovation in cultural output in urban public space exhibitions around the world.
文摘The graphic design industry has been developing rapidly in recent years.People have begun to focus on steering the development of graphic design in the direction of localization,integrating more traditional Chinese elements,raising the level of acceptance toward graphic design content,and disseminating traditional culture on this basis.Ink art plays an important role in the historical and cultural development process.It uses simple color contrast to construct different situations and possesses unique artistic charm and cultural heritage.Incorporating ink elements into graphic design may enhance the graphic design style and provide inspiration.This article focuses on the reasons,advantages,and strategies of using ink art in graphic design imagery,hoping to provide references for graphic design activities.
文摘With the continuous development of the national economy and the improvement of the design industry,the wayfinding system has gradually been accepted and valued by the public,and the research on the wayfinding system of the public environment has become more and more in-depth.In recent years,the research on the wayfinding system has begun to develop into the integration of human culture and cultural implantation in the environment,forming a new visual system design concept,Environment Graphic Design.With the deepening of research,environmental graphic design has once again developed and deepened,studying the detailed experience of people in the environment and presenting it in the form of graphic design.That is,Experience Graphic Design.This article will discuss the application of environmental graphic experience design in the construction of characteristic tourism from the perspective of signage design.
文摘The development of economy and industrialization further accelerates the pace of development of graphic design education.The educational system actively adopted two ways of“going out”and“inviting in”to communicate with the western world in graphic design(Zhang,2009).Chinese design began to re-examine its balance between globalization and localization after rapid absorption and international experience digestion.As for the negative influence,it led to the risk of developing short-sightedness in design education.Faced with unprecedented challenges,the graphic design industry was continually expanding its functions.The development of Chinese design cannot entirely rely on its own.There was no doubt that graphic design was indeed facing significant obstacles.The suggestions from the American Institute of Graphic Arts(AIGA)are set very high to achieve;the objectives will be excellent if academia can follow.A study aims to understand the overall curriculum and course design and how best to modify the general curriculum and course design to allow for industry practices changes and keep a close eye on the Chinese market's changing needs for design should be carried out.
文摘This article is based on personal visits to Louisiana State University in the United States.It analyzes and introduces the hotspots of curriculum design,training methods,learning environment,professional ability and quality training of graphic design majors in American public comprehensive universities.Analyze the teaching concepts and methods that are inspiring for the relevant design courses for our country from a personal perspective,and gain insights into the deep-seated problems in the cultivation of design innovation capabilities in China and the United States,in order to arouse everyone’s reflection and further develop our country’s design educational reform ideas.
文摘As computer simulation increasingly supports engine er ing design and manufacture, the requirement for a computer software environment providing an integration platform for computational engineering software increas es. A key component of an integrated environment is the use of computational eng ineering to assist and support solutions for complex design. Computer methods fo r structural, flow and thermal analysis are well developed and have been used in design for many years. Many software packages are now available which provi de an advanced capability. However, they are not designed for modelling of powde r forming processes. This paper describes the powder compaction software (PCS_SU T), which is designed for pre- and post-processing for computational simulatio n of the process compaction of powder. In the PCS_SUT software, the adaptive analysis of transient metal powder forming process is simulated by the finite element method based on deformation theories . The error estimates and adaptive remeshing schemes are applied for updated co -ordinate analysis. A generalized Newmark scheme is used for the time domain di scretization and the final nonlinear equations are solved by a Newton-Raphson p rocedure. An incremental elasto-plastic material model is used to simulate the compaction process. To describe the constitutive model of nonlinear behaviour of powder materials, a combination of Mohr-Coulomb and elliptical yield cap model is applied. This model reflects the yielding, frictional and densification char acteristics of powder along with strain and geometrical hardening which occurs d uring the compaction process. A hardening rule is used to define the dependence of the yield surface on the degree of plastic straining. A plasticity theory for friction is employed in the treatment of the powder-tooling interface. The inv olvement of two different materials, which have contact and relative movement in relation to each other, must be considered. A special formulation for friction modelling is coupled with a material formulation. The interface behaviour betwee n the die and the powder is modelled by using an interface element mesh. In the present paper, we have demonstrated pre- and post-processor finite elem ent software, written in Visual Basic, to generate the graphical model and visua lly display the computed results. The software consist of three main part: · Pre-processor: It is used to create the model, generate an app ropriate finite element grid, apply the appropriate boundary conditions, and vie w the total model. The geometric model can be used to associate the mesh with th e physical attributes such as element properties, material properties, or loads and boundary conditions. · Analysis: It can deal with two-dimensional and axi-symmetric applications for linear and non-linear behaviour of material in static and dyna mic analyses. Both triangular and quadrilateral elements are available in the e lement library, including 3-noded, 6-noded and 7-noded (T6B1) triangles and 4 -noded, 8-noded and 9-noded quadrilaterals. The direct implicit algorithm bas ed on the generalized Newmark scheme is used for the time integration and an aut omatic time step control facility is provided. For non-linear iteration, choice s among fully or modified Newton-Raphson method and quasi-Newton method, using the initial stiffness method, Davidon inverse method or BFGS inverse method, ar e possible. · Post-processor: It provides visualization of the computed resu lts, when the finite element model and analysis have been completed. Post-proce ssing is vital to allow the appropriate interpretation of the completed results of the finite element analysis. It provides the visual means to interpret the va st amounts of computed results generated. Finally, the powder behaviour during the compaction of a multi-level component is numerically simulated by the PCS_SUT software, as shown in Fig.1. The predict ive compaction forces at different displacements are computed and compared with the available experimental
文摘As a cradle for cultivating and delivering graphic design professionals,the graphic design major in universities should keep up with the times,guided by the“Opinions on Deepening Undergraduate Education and Teaching Reform,and Comprehensively Improving the Quality of Talent Cultivation,”deepen teaching reform,and enhance the quality of talent cultivation.Based on this,this article analyzes the existing problems in the teaching of graphic design major and actively explores its teaching reform path,in order to promote the in-depth implementation of graphic design major teaching and even the entire graphic design teaching reform,comprehensively improve the quality of graphic design talent cultivation,and promote the great reform and development of higher education.
基金Undergraduate EducationReform Project of Shandong Provincial Department of Education under grant numberM2018X238the Shandong Women’s University Teaching Reform Project under grantnumber 2017jglx25.
文摘As a teaching tool,Cloud class is specially developed for teaching and learning in mobile circumstance,and the PAD(Presentation Assimilation Discussion)class acts as a creative teaching mode.The combination of Cloud class and PAD class helps build online-offline blended teaching model.In this paper,a Cloud+PAD class mode is proposed.An experiment of teaching is implemented and the practical effectiveness is evaluated and verified.The experimental results show,compared with the conventional teaching method,the proposed teaching mode is capable of creating more high-level,innovative and complex teaching content,and thereby noticeably enhancing students’learner autonomy and motivating them to develop creativity.
文摘In this paper,an improved graphic representation for Structured Program Design——N-S-Z (Nassi-Shneiderman-Zhou Diagram)is proposed.It not only preserves the advantages of the conventional graphic and non-graphic representations,but also adds some new features which will enhance the representa- tive power of the original diagram.
基金This work is partially supported by the Foundation for Science and Technology,I.P./MCTES(Portugal)through national funds(PIDDAC),within the scope of project UIDB/00326/2020 or project code UIDP/00326/2020Sérgio M.Rebelo was funded by FCT under the grant SFRH/BD/132728/2017 and COVID/BD/151969/2021.
文摘This paper proposes a generative approach for the automatic typesetting of books in desktop publishing.The presented system consists in a computer script that operates inside a widely used design software tool and implements a generative process based on several typographic rules,styles and principles which have been identified in the literature.The performance of the proposed system is tested through an experiment which included the evaluation of its outputs with people.The results reveal the ability of the system to consistently create varied book designs from the same input content as well as visually coherent book designs with different contents while complying with fundamental typographic principles.