The future of competitive advantage in Oman: Integrating green product innovation, Al, and intellectual capital in business strategies

This study delves into the dynamics of green product innovation,artificial intelligence(Al)adaption,and intellectual capital,investigating their impact on the competitiveness of firms in Oman.It emphasizes the crucial role of government intervention and R&D investments in this process.Based on the responses of 214 top managers in Oman,the research employs structural equation modeling to analyze the intricate relationships between these factors.The findings underscore a significant positive correlation between green innovation,Al implementation,and intellectual capital,with government involvement and R&D investments as vital moderators.This study provides a novel perspective on the synergy of technology,innovation,and intellectual capital in developing economies.It offers essential insights for business leaders,policymakers,and scholars,highlighting the necessity of integrating advanced technologies and sustainable practices in business strategies to achieve competitive advantage.The research adds to the existing body of knowledge on innovation and competitiveness.It offers practical implications for enhancing firm performance in Oman and similar emerging markets.

Green managerial practices and green performance:A serial mediation model

This study examines the influence of green supply chain management(GSCM)practices and green culture on green performance in the manufacturing sector through the mediating effect of proactive environmental strategy(PES)and green product innovation(GPI).A quantitative approach was followed,and partial least squares structural equation modeling(PLS-SEM)was used for hypothesis testing.A questionnaire was used to collect data,and 663 questionnaires were included in the final analysis.Contrary to our expectations,the results showed that GscM practices do not influence green performance,whereas green culture is positively related to green performance.The results show that PES and GPI explain the relationship between GSCM practices,green culture,and green performance.PES and GPI sequentially mediated GSCM practices,green culture,and green performance.Moreover,PES and GPI significantly improved green performance.This study aims to extend the scholarly appreciation of GscM practices and the impact of green culture on green performance by examining the mediating effects of PES and GPI on these relationships.The implications and future research avenues are also discussed.