The Chinese Consumers’Service Quality Satisfaction Differences of Cruise Tourism and Precision Marketing Strategy

The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments.

Digitalization Enables Cultural,Commercial and Tourism Industries to Explore the Global Market

The recent 2024 National Tour ism Development Conference has clearly pointed out that China’s tourism industry has grown into the world’s largest domestic tourism market and has become an important destination in the international tourism sector,marking the rise of the tourism industry as a strategic pillar industry for the country.

Growing Consumption and the Dynamic Market Summary of Cultural Tourism Consumption in 2023

In 2023,the cultural tourism market recovered remarkably and the number of tourists to scenic spots,neighborhoods and museums across China continued to rise.New ways such as Special Forces Style Tourism and City Walk continued to break the boundaries of traditional tourism and have brought a new outlook to the industry.In 2023,the consumption demand of tourists was released intensively driven by multiple factors such as the innovative supply of the cultural and tourism system and the increased confidence given by tourism consumption policies.

Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

Chinese Travellers Help Tourism Regain Its Feet

Egypt seeks to attract 3 million Chinese tourists annually by 2028 as part of the country’s ambitious strategy to increase its share in the Chinese tourism market,Egyptian Minister of Tourism and Antiquities Ahmed Issa said on 6 December 2023.

An Analysis of Marketing Strategies Concerning IT Tourism: Taking the Instance of tourism in Gansu

With the development of information technology, tourism has benefited by utilizing this fully effective media in tourism activities which has greatly promoted the productivity in the same field, including tourism hotels, travel agencies, transportations and destinations. This application brings in new tendency which pushes the marketing distribution more timely and practically. The below statement takes the instance of tourism in Gansu and analyzes the requisite elements in adopting IT in tourism sector. It subsequently concludes that information technology application in tourism absolutely plays an essential role in promoting the quality of service and efficiency.

Analyses on Marketing Strategies of Penglai's Tourism

Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis for tourism development within a wide range.The researches on tourism marketing of Penglai are few and far between.Based on previous studies and the status quo of tourism marketing strategy,the below statements tries to find out existing problems of Penglai's tourism,put for ward countermeasures and propose feasible marketing patterns suitable for its tourism development.It subsequently concludes that it can make contribution to the sustainable development of Penglai's tourism and provide other county-level tourism cities with reference for marketing tourism marketing strategies.

Research on the Marketing of Rural Tourism on the Basis of Market Segmentation

With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.

Attractive Model and Marketing Implications of Theme Shopping Tourism Destination

This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price,the actual price of sightseeing spot,the critical price that a tourist will afford,the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination.The change mechanism of attractive distance of TST destinations is revealed in this paper,and implications on TST marketing are put forward.First,theme commodities should be luxuries.Second,lower price is the primary pulling factor of theme shopping tourism.Third,the route combining with sightseeing spots is beneficial to shopping tourism.At last,TST development is one way of rejuvenating the falling destinations.

Spatial Distribution of Domestic Tourism Market in Inner Mongolia Autonomous Region and Its Development Strategies

This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections through indexes including market concentration ratio, geographic concentration ratio, variance, etc.. The results showed that:(1) the market within the autonomous region remained to be the largest one in those 4 sections;(2) Beijing was the largest domestic tourism market outside Inner Mongolia;(3) different sections were divided on the target market of domestic tourism:(1) Beijing-Tianjin-Hebei Region proved to be the primary market of Inner Mongolia at large;(2) Beijing and 3 provinces in Northwest China came as the primary markets of Hulun Buir-Hinggan section;(3) Beijing-Tanjin-Hebei Region and Liaoning Province were the primary markets of Xilingol-Chifeng-Tongliao section;(4) BeijingShanxi-Hebei Region turned out to be the primary market of Huhhot-Baotou-Erdos-UlanqabBayannur section;(5) Beijing and Gansu were the primary markets of Wuhai-Alxa section;(4) the market concentration ratio of domestic tourism in different sections varied from each other, and the east section was the highest one, followed by middle section, Inner Mongolia as a whole, west section, and northeast section. As a result, authors of this paper made recommendations on how to develop the domestic tourism in Inner Mongolia.

Characteristics of Farmer Tourism Market in Yanbian Korean Autonomous Prefecture

On the basis of comparison of urban and rural areas,distance and nationality,this paper analyzes characteristics of farmer tourism market in Yanbian Korean Autonomous Prefecture. There is a distinct difference in tourism of urban and rural residents. The tourism difference between outer suburban and inner suburban farmers is mainly manifested in organizational ways,travel distance,travel destination,and amount of consumption. Nationality difference is mainly shown in selection of means of transportation,length of travel time,and amount of consumption.

Analysis on Development of Farmer Tourism Market in China

With the rapid increase in farmers' income and the rapid development of tourism,the tourism demand of farmers is increasingly growing,but the development of tourism market for farmers has not been given much attention. This paper summarized the overall situation of development of the farmer tourism,analyzed the consumption characteristics and supply characteristics of the farmer tourism in depth,and discussed the development potential of the farmer tourism. On the basis of discussion and analysis,it came up with recommendations including attaching greater importance to the farmer tourism market,developing marketable products,changing the traditional concept of consumption and enhancing tourism promotion activities,in the hope that both the government and enterprises pay more attention to the farmer tourism market.

Tourism Marketing Strategies for Satellite City against the Background of New Urbanization

Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization.

ZTE High-end Routers Product Enters European Market

ZTE Corporation, the fastest growing global telecommunications equipment and network solutions provider, has been awarded a contract to

Research on Marketing Strategy of Rural Tourism

As a new type of tourism development model, rural tourism had broad development space and great development potential. The article studies the rural tourism marketing strategy, based on a brief summary of the post-urban tourism marketing situation. Taked Suzhou rural tourism as an example, the shortcomings of marketing and marketing were discussed, which were reflected in the lack of market research, the serious urbanization of tourism development, and the single product. It proposed to promote marketing from the aspects of market positioning, producted design and integrated marketing to promote the development of rural tourism.