In this paper,using the research method of grounded theory,with the competitive brand of home gardening—Hongyue Garden Maker as the specific object of study,we collect the data through interviews and surveys,conduct ...In this paper,using the research method of grounded theory,with the competitive brand of home gardening—Hongyue Garden Maker as the specific object of study,we collect the data through interviews and surveys,conduct coding analysis step by step on the data,establish the brand asset creation path model consisting of some main dimensions including " brand salience"," brand performance"," brand image"," brand judgment"," brand feeling",and " brand resonance",and reveal the interaction and logical relationship between the above dimensions,so as to provide theoretical support for the asset creation of many kinds of home gardening and other brands.展开更多
During the late Qing Dynasty and the early period of the Republic of China(1870-1930),the social classes in Yangzhou were basically dominated by officials,businessmen,and scholars.In the building number,scale,and func...During the late Qing Dynasty and the early period of the Republic of China(1870-1930),the social classes in Yangzhou were basically dominated by officials,businessmen,and scholars.In the building number,scale,and functional evolution of their home gardens,these three classes were different,reflecting abundant connotation of characteristic of the time and regional culture,revealing the inheritance path of Yangzhou culture,as well as the richness and diversity of home gardens in Yangzhou during the late Qing Dynasty and the early period of the Republic of China.展开更多
For resource poor and HIV victim urban and pre-urban dwellers in developing countries, home garden is vital to enhance food and nutrient security. The availability of both ground and surface water in Bahir Dar city of...For resource poor and HIV victim urban and pre-urban dwellers in developing countries, home garden is vital to enhance food and nutrient security. The availability of both ground and surface water in Bahir Dar city of Ethiopia propels many poor families to produce vegetable and fruit crop for home consumption and income generation. Productivity of fruits and vegetables has been seriously affected due to lack of high yield with good quality varieties, poor knowledge of agronomic practices, poor water and fertilizer managements to exploit the full potential benefits of home garden to the area. To minimize those gaps, resource poor and HIV victim women headed households were selected and model home garden were established to demonstrate improved production practices. Subsequent trainings and experience sharing focused on the different techniques of vegetable and fruit crops production and management, methods of compost preparation and how to generate income from home garden were provided. The seeds of lettuce, Swiss chard, head cabbage, kale, carrot and improved banana sucker and coffee seedlings were supplied for each model home garden. Based on the training and experiences gained, different vegetable growing structures, such as old plastic containers, wooden boxes, vegetable growing shelves made from locally available materials and old used car tier, and ＂food always in the house＂ （FAITH） gardening techniques were established to maximize the potential of home garden both vertically and horizontally. Within one growing season, participants produced plenty leafy vegetable for home consumption and they started to generate income by supplying fresh vegetable products to the local market. Nowadays, participants have been sharing their knowledge and experiences to new neighboring gardeners through their model home gardens. Therefore, the respective stakeholders should provide continuous technical and financial support to strengthen the established model home garden as a training center to disseminate improved production techniques for Bahir Dar city residents for the future.展开更多
EDITOR＇S NOTE： As our readers probably know, ＂harmonious society,＂ a call issued by the ruling Communist Party, is now a pet phrase in China, meaning balanced development of different regions, balanced development...EDITOR＇S NOTE： As our readers probably know, ＂harmonious society,＂ a call issued by the ruling Communist Party, is now a pet phrase in China, meaning balanced development of different regions, balanced development of the town and countryside, sufficient attention to the underprivileged etc. How the call is being translated into grassroots action？ The following article may help you find an answer.展开更多
Based on the existing roof gardens,this study aims to elaborate the functions of intelligent domestic roof gardens and the problems that should be noticed in the design of intelligent domestic roof gardens.
The food and nutrition status of the rural poor living in extreme deprivation are precarious in the event of catastrophic events occasioned by climate change. This study aimed at elaborating the potential roles of und...The food and nutrition status of the rural poor living in extreme deprivation are precarious in the event of catastrophic events occasioned by climate change. This study aimed at elaborating the potential roles of underutilised plant resources as sources of food in the face of climate change. A total of 37 plant species of different growth habits were sighted within the homesteads in the study communities. The commonest plant species around home provide food, medicine, cash, and cultural or spiritual purposes. These included Manihot esculenta (Cassava), Musa sapentium var. paradisiaca (Plantains) Musa sapentium (banana), Citrus sinensis (orange) and Elaeis guineensis (oil palm). Outside the home compounds to a considerable walking distance around each of the communities, a total of twenty seven (27) plant species and four habitat types (three terrestrial and one aquatic) were encountered, with Elaeis guineensis Jacq. being present in all the terrestrial ecotypes (forest, farmland and fallow regrowth). Many of the plant species encountered within the home compounds are edible;some are medicinal or have spiritual values, while most have multiple uses. Magnifera indica, Dacryodes edulis, Persea americana, Carica papaya, Chrysophyllum albidum and Ananas comosus, are cherished for their tasty fruits. Vernonia amygdalina, Telferia occidentalis, Ocimum brasilicum, Amaranthus hybridus and Gnetum africana are eaten vegetables in soups. Irvingia gabonensis (Ogbono) is valued for its seeds, which are used widely in preparing the Ogbono soup, which is widely popular across Nigeria. The kola nut (Cola nitida), bitter kola (Garcina kola) trees and yams (Dioscorea spp) serve significant spiritual/cultural roles amongst the local populace in the study area—they are always presented at ceremonies such as marriages, funerals and festivals. Plant species with mostly untapped potentials to supply food and nutrients to the rural dwellers in the study area include breadfruit (Artocarpus cummunis), Avocado pear (Persia americana), Bush Mango (Irvingia gabonensis), Native pear (Dacryodes edulis), African Star Apple (Chrysophyllum albidum), and Raphia palm (Raphia hookeri) and Tropical Almond (Terminalia catappa). These plants are reported to contain variable amounts of dietary nutrients such as proteins, vitamins, minerals, fats, and fibre. Some of the plants have potentials to supply raw materials to sustain food and beverage industries.展开更多
基金Supported by National College Students'Innovation and Entrepreneurship Training Program in 2017(103-2013200072)National Social Science Fund Project(15BGL088)Zhejiang Higher Education Reform Project in 2016(jg20160092)
文摘In this paper,using the research method of grounded theory,with the competitive brand of home gardening—Hongyue Garden Maker as the specific object of study,we collect the data through interviews and surveys,conduct coding analysis step by step on the data,establish the brand asset creation path model consisting of some main dimensions including " brand salience"," brand performance"," brand image"," brand judgment"," brand feeling",and " brand resonance",and reveal the interaction and logical relationship between the above dimensions,so as to provide theoretical support for the asset creation of many kinds of home gardening and other brands.
基金Sponsored by Philosophical and Social Science Research Project in Colleges and Universities of Jiangsu Province in 2015(2015sjd751)
文摘During the late Qing Dynasty and the early period of the Republic of China(1870-1930),the social classes in Yangzhou were basically dominated by officials,businessmen,and scholars.In the building number,scale,and functional evolution of their home gardens,these three classes were different,reflecting abundant connotation of characteristic of the time and regional culture,revealing the inheritance path of Yangzhou culture,as well as the richness and diversity of home gardens in Yangzhou during the late Qing Dynasty and the early period of the Republic of China.
文摘For resource poor and HIV victim urban and pre-urban dwellers in developing countries, home garden is vital to enhance food and nutrient security. The availability of both ground and surface water in Bahir Dar city of Ethiopia propels many poor families to produce vegetable and fruit crop for home consumption and income generation. Productivity of fruits and vegetables has been seriously affected due to lack of high yield with good quality varieties, poor knowledge of agronomic practices, poor water and fertilizer managements to exploit the full potential benefits of home garden to the area. To minimize those gaps, resource poor and HIV victim women headed households were selected and model home garden were established to demonstrate improved production practices. Subsequent trainings and experience sharing focused on the different techniques of vegetable and fruit crops production and management, methods of compost preparation and how to generate income from home garden were provided. The seeds of lettuce, Swiss chard, head cabbage, kale, carrot and improved banana sucker and coffee seedlings were supplied for each model home garden. Based on the training and experiences gained, different vegetable growing structures, such as old plastic containers, wooden boxes, vegetable growing shelves made from locally available materials and old used car tier, and ＂food always in the house＂ （FAITH） gardening techniques were established to maximize the potential of home garden both vertically and horizontally. Within one growing season, participants produced plenty leafy vegetable for home consumption and they started to generate income by supplying fresh vegetable products to the local market. Nowadays, participants have been sharing their knowledge and experiences to new neighboring gardeners through their model home gardens. Therefore, the respective stakeholders should provide continuous technical and financial support to strengthen the established model home garden as a training center to disseminate improved production techniques for Bahir Dar city residents for the future.
文摘EDITOR＇S NOTE： As our readers probably know, ＂harmonious society,＂ a call issued by the ruling Communist Party, is now a pet phrase in China, meaning balanced development of different regions, balanced development of the town and countryside, sufficient attention to the underprivileged etc. How the call is being translated into grassroots action？ The following article may help you find an answer.
文摘Based on the existing roof gardens,this study aims to elaborate the functions of intelligent domestic roof gardens and the problems that should be noticed in the design of intelligent domestic roof gardens.
文摘The food and nutrition status of the rural poor living in extreme deprivation are precarious in the event of catastrophic events occasioned by climate change. This study aimed at elaborating the potential roles of underutilised plant resources as sources of food in the face of climate change. A total of 37 plant species of different growth habits were sighted within the homesteads in the study communities. The commonest plant species around home provide food, medicine, cash, and cultural or spiritual purposes. These included Manihot esculenta (Cassava), Musa sapentium var. paradisiaca (Plantains) Musa sapentium (banana), Citrus sinensis (orange) and Elaeis guineensis (oil palm). Outside the home compounds to a considerable walking distance around each of the communities, a total of twenty seven (27) plant species and four habitat types (three terrestrial and one aquatic) were encountered, with Elaeis guineensis Jacq. being present in all the terrestrial ecotypes (forest, farmland and fallow regrowth). Many of the plant species encountered within the home compounds are edible;some are medicinal or have spiritual values, while most have multiple uses. Magnifera indica, Dacryodes edulis, Persea americana, Carica papaya, Chrysophyllum albidum and Ananas comosus, are cherished for their tasty fruits. Vernonia amygdalina, Telferia occidentalis, Ocimum brasilicum, Amaranthus hybridus and Gnetum africana are eaten vegetables in soups. Irvingia gabonensis (Ogbono) is valued for its seeds, which are used widely in preparing the Ogbono soup, which is widely popular across Nigeria. The kola nut (Cola nitida), bitter kola (Garcina kola) trees and yams (Dioscorea spp) serve significant spiritual/cultural roles amongst the local populace in the study area—they are always presented at ceremonies such as marriages, funerals and festivals. Plant species with mostly untapped potentials to supply food and nutrients to the rural dwellers in the study area include breadfruit (Artocarpus cummunis), Avocado pear (Persia americana), Bush Mango (Irvingia gabonensis), Native pear (Dacryodes edulis), African Star Apple (Chrysophyllum albidum), and Raphia palm (Raphia hookeri) and Tropical Almond (Terminalia catappa). These plants are reported to contain variable amounts of dietary nutrients such as proteins, vitamins, minerals, fats, and fibre. Some of the plants have potentials to supply raw materials to sustain food and beverage industries.
