The Innovative Expression of Traditional Chinese Cultural Archetypes in Animated Films: Establishing a Reliable, Admirable, and Respectable Image of China

China’s domestic animation industry is deeply rooted in its rich traditional cultural heritage.While continuously exploring and showcasing the unique charm of such cultural heritage through storytelling,imagery establishment,and spirit creation,Chinese animation also seamlessly integrates modern aesthetic characteristics and cultural values into its development within the context of the new era.By adopting a contemporary perspective,it innovatively expresses the essence of traditional culture while striving to shape and present a reliable,admirable and respectable image of China.Chinese animation aims to create credible contemporary animation images by drawing inspiration from traditional Chinese cultural archetypes.It also seeks to revitalize admirable traditional cultural imagery using vibrant and prevailing ACGN visuals,while shaping credible characters with richer cultural connotations and crafting stories with more enchanting plots to convey the spiritual essence of the Chinese nation.By establishing reliable,admirable and respectable animation images,the Chinese animation industry strives to enhance its capability to“tell China’s stories well and make the voice of China heard,”to better promote the image of China in the new era from a global perspective.

World Petroleum Congress Demonstrating Improved Image of China Petroleum Industry

On 1-5 September 2002, the 17th World Petroleum Congress was successfully convened in Rio de Janeiro, Brazil with 3000 delegates coming from 59 countries and regions. Representatives from CNPC,Sinopec and CNOOC attended the congress.

Typical Travel Events and the Reversal of Modern Image of China

In order to open up the Chinese market,Britain sent two missions to China in 1791 and 1816.The most powerful colonial empire in the world met the most powerful feudal empire in the world.The two sides led the negotiations and exchanges with the concepts of "tribute" and "equal diplomacy",and the failure of the missions of Macartney and Amherst to China was inevitable.The travel texts completed by the members of the mission recorded the process of travel to China and their views on China in detail.Two typical travel events in China completely reversed the western image of China.

The Religious Image of Modern China in the Perspective of Western Peregrinators

Missionaries were a major force of western peregrination to China in modern times.Confucianism,Taoism,Buddhism and various folk deities,as the main competitors of Christianity,were the two perspectives from which western peregrinators(especially missionaries)observed the religious image of China,and the two dimensions from which peregrinators described the religious image of China.Missionaries in China paid more attention to“idolatry”in Chinese Confucianism,Buddhism and Taoism,while peregrinators noticed more popular phenomena of folk deities and various superstitions.The heretical religion of“idolatry”and feudal superstition were the two main cognitive sources for peregrinators to construct the religious image of modern China,and jointly shaped the religious image of modern China.

The Social Image of Modern China in the Perspective of Western Peregrinators

Since the middle and late 18th century,as Chinese civilization entered a downward trajectory,the social image of China built by the Western society before modern times as a land of wisdom,virtue and faith with vast territory,abundant resources,prosperity and inclusive civilization had gradually collapsed.As peregrinators to China had a deeper understanding of China,the overall disappearance of urban and rural poetry and the overall decline of social groups constituted the historical base map for peregrinators to construct the social image of modern China.

The Moral Image of Modern China in the Perspective of Western Peregrinators

Since modern times,the West had gradually measured the standard and image of civilization of a country or a nation from the trinity of material,spirit and morality.Peregrinators to China mostly used such words as“hypocritical”,“dirty”,“indifferent”,“selfish”,“cruel”and“insensitive”to represent the moral and spiritual image of Chinese people.Peregrinators to China in the 19th century constructed a depraved and corrupt moral image of China in a three-dimensional perspective from individual moral depravity to overall despicability of the nation.

Representation of the Image of Modern China in the Perspective of the Purpose of Peregrination in China

Since the middle and late 18th century,the purpose of western peregrinators to China had been in a gradual process from geological survey,to commercial route exploration,commercial development,and then the struggle to divide power and sphere of influence.The purpose,mode,theme and narrative strategy of missionaries,scientific explorers,business travelers and pilgrims traveling in China were the main elements that affected the representation,construction and production of the image of modern China,as well as the main factors that formed the differentiation of the image of China.

The Political and Educational Image of Modern China in the Perspective of Western Peregrinators

Before the 19th century,the image of China shaped by western countries was mainly based on politics and education.China’s political and educational system in the 19th century had become a frame of reference for highlighting the superiority of western politics and education.The authoritarian and decadent politics of enslavement and politicized education that imprisoned creation was the historical base map for western peregrinators to construct the political and educational image of modern China,and the result of the transformation from the construction of“utopian image”to the construction of“ideological image”.

The Cultural and Artistic Image of Modern China in the Perspective of Western Peregrinators

Culture and art had always been the main field of western cognition of China.Since the middle and late 18th century,as Chinese civilization was on a downward trajectory,the image of oriental civilization with a long history,prosperity,inclusiveness and harmony gradually disappeared,and“ancient”and“decline”became the main keywords to describe Chinese culture and art by western peregrinators.

The Image of North China in the Perspective of Western Peregrinators in the 19^(th) Century

With the increasing number of western peregrinators to China,the number of travellers to Beijing and the Great Wall continued to increase,forming the north China peregrination route.This paper analyzed the concrete impression of western peregrinators on Beijing and the Great Wall,and held that the structural characteristics of western peregrinators were caused by the change of trade requirements.

The Formation of the Image of Modern China in the West from the Perspective of Travel Guides

Since the Middle Ages,the collective memory of China in the West had been based on the texts written by peregrinators to China,represented by Marco Polo and the missionary community.After the 19^(th) century,travel guide,another form of text to guide potential peregrinators to China,began to appear.They selectively recorded and subjectively evaluated the landscape and life of China,with distinct individual characteristics,which had significant influence on the formation and dissemination of the image of China.

An Image of China

人人皆有爱国心,然而,生活在祖国大陆久矣,爱国心则往往处于"休眠"(dormancy)状态,一旦到了国外,我们的爱国心便点燃,便活跃。毛竹晨的这篇文章就是谈中国给外国人的印象,字里行间透露出她多么在乎我们伟大祖国给"老外"们的印象,其拳拳爱国心令人感动。文章哲理充沛,分析犀利,文字老到,幽默闪烁。尤其是国外的China Town(唐人街)竟然在很大程度上决定了"老外"们对现代中国的印象,这一点使文章作者非常沮丧,作者对China Town的生动描述,对China Town的现状所作的历史分析,让人感动,发人深省。当读到:Unfortunately,China Town still largely represents China in foreigrler'smind.我们的心不禁沉重起来。 唉,China Town,你驼负了太多的历史遗憾和民族屈辱! 唉,China Town,你折射了太少的祖国新貌和百姓欢颜!

Images of the Conquest of China

On October 19,2007,the mark Fendi was set on the Great Wall of China.This image,among many others of its kind,has been widely disseminated on the screens around the world (the internet and television).So it is an artistic event,it had also emerged yet an atmosphere authoritarian,quasi-military.

The Body Image of Modern Chinese in the Perspective of Western Peregrinators

Since modern times, western peregrinators had described Chinese body image from the perspectives of dress and appearance, physical senses and spiritual characteristics. Dress and appearance were the most explicit symbols for western peregrinators to observe and understand the national image of China. Western peregrinators constructed a discourse system about Chinese body. Western peregrinators' conventional speech, the status quo of poor and weak country, the ideological influence of eastward transmission of western sciences, and the lack of body consciousness of Chinese people had comprehensively shaped the fatuous and pathological body image of Chinese people in the 19~(th) century.

The Influence of Western Cultural Spirit Expectation on the Formation of Modern Chinese Landscape Image

The formation of western national landscape image of China is closely related to the needs of western cultural spirit for China in this historical development stage.From the 13th to the 18th century,the West demanded that China,the"cultural other",play the role of landscape image of an ideal and beautiful country,so as to help the West establish the way forward.From the middle ages to the age of great geographical discovery to the Age of the Enlightenment,China’s political,economic,social,cultural and historical context and the cultural spirit embodied in it are exactly in line with the expectations of the European social development and cultural spirit,which helps the West to form an ideal and beautiful image of China.From the 18th century to the 19th century,the utilization function of western image of China as"cultural other"also changed,and the western image of China began to go into a period of complete reversal.With the change of the western modern cultural spirit’s expectation for China,the image of China of"imagining other","beautiful other","ideal other"and"inferior other"has been formed successively.

The Establishment and Basic Characteristics of Western Rules of Travel to China

Grand tour is the predecessor of western travel to China. In the process of civilizationcompetition between China and the West, various travel rules in different regions have been graduallyestablished. From the 16th to the 19th century, the Chinese government gradually lost the motivation andwillingness to travel abroad. The West is seeking the contact with China and constantly trying the way ofpeaceful contact with China. After a hundred years of Chinese rites controversy, the West has come to theconclusion that force is the only effective way to force China to give up its policy of seclusion. After a seriesof wars, the West gradually gained the dominant power in formulating the rules of travel to China, and alsogradually mastered the discourse power in constructing China’s national image.

Rhetorical City-Portrait in The Vermilion Gate

Lin Yutang’s English novel,The Vermilion Gate,whose story mainly focus on the social turmoil in Xi’an under the rule of warlords and the family conflicts within the Dafudi,depicts how Chinese people solve the internal and external conflicts with wisdom and how fragile women grows in the war.Basing on the analysis of rhetorical portrait of Xi’an and heroic Chinese people in this novel,this paper explores Lin Yutang’s rhetorical preference in constructing image of China and his unique cultural values behind the English writing.

With the dragon as a foil： American imagining of China and the construction of America＇s national identity

Throughout the period from the late eighteenth to the mid-twentieth century, China was invariably ＂the other＂ contrasted with the US in the latter＇s imagination. Imagining this ＂other＂ reflected the fears, aspirations and yearnings of Americans, and helped define American identity and its position in the world in different historical periods. It was a w^iy for the US to reflect on and conceive of itself, and was therefore profoundly autobiographical. Americans should give up their manner of understanding and imagining China within the framework of their own values and interests and obtain a clear understanding of the feelings, desires and aspirations of the Chinese people, so as to lay a sound emotional foundation for the stable development of Sino-US relations.