Based on Martin’s theory of appraisal and a self-built corpus of the chairman’s speech in Huawei’s 2020 annual report,this paper explores the expressions and translation strategies of the attitudes in the speech.It...Based on Martin’s theory of appraisal and a self-built corpus of the chairman’s speech in Huawei’s 2020 annual report,this paper explores the expressions and translation strategies of the attitudes in the speech.It is found that Huawei’s corporate image shaped by its annual report speech is characterized by progressive,people-oriented,and customer-oriented characteristics.These characteristics are not only related to the actions of Huawei itself,but also related to the application of translation strategies and methods by translators.Annual report speech is an important part of the company’s self-image publicity.Translators should try to use the same type of words to express explicit attitudes in the speech,so as to improve the social recognition of the annual report speech.展开更多
文摘Based on Martin’s theory of appraisal and a self-built corpus of the chairman’s speech in Huawei’s 2020 annual report,this paper explores the expressions and translation strategies of the attitudes in the speech.It is found that Huawei’s corporate image shaped by its annual report speech is characterized by progressive,people-oriented,and customer-oriented characteristics.These characteristics are not only related to the actions of Huawei itself,but also related to the application of translation strategies and methods by translators.Annual report speech is an important part of the company’s self-image publicity.Translators should try to use the same type of words to express explicit attitudes in the speech,so as to improve the social recognition of the annual report speech.
