Application of Choquet Integral-Importance-Performance Analysis and TOPSIS Methods in Approaching the Preference Factors of Calligraphy and Seal Engraving Imagery

Classical Chinese characters,presented through calligraphy,seal engraving,or painting,can exhibit different aesthetics and essences of Chinese characters,making them the most important asset of the Chinese people.Calligraphy and seal engraving,as two closely related systems in traditional Chinese art,have developed through the ages.Due to changes in lifestyle and advancements in modern technology,their original functions of daily writing and verification have gradually diminished.Instead,they have increasingly played a significant role in commercial art.This study utilizes the Evaluation Grid Method(EGM)and the Analytic Hierarchy Process(AHP)to research the key preference factors in the application of calligraphy and seal engraving imagery.Different from the traditional 5-point equal interval semantic questionnaire,this study employs a non-equal interval semantic questionnaire with a golden ratio scale,distinguishing the importance ratio of adjacent semantic meanings and highlighting the weighted emphasis on visual aesthetics.Additionally,the study uses Importance-Performance Analysis(IPA)and Technique for Order Preference by Similarity to Ideal Solution(TOPSIS)to obtain the key preference sequence of calligraphy and seal engraving culture.Plus,the Choquet integral comprehensive evaluation is used as a reference for IPA comparison.It is hoped that this study can provide cultural imagery references and research methods,injecting further creativity into industrial design.

Strategic management in the establishment of a magnet hospital: A nursing staff perspective

Magnet hospital certification has a reputation for being one solution to nurse recruitment and retention. It is a matter of priority for hospitals to identify and enhance the basic organizational social structures which promote the development and maintenance of magnetism. A total of 436 valid self-administered questionnaires were collected from nurses. Paired sample t-tests, importance-performance gap analysis andANO-VAwere applied. The aims of this study were to investigate the key factors in and the gaps between nurses’ perceptions and hospital performance in areas contributing to magnetism. The results showed that Salary structure, welfare, and manpower deployment were the key forces of magnetism influencing nursing practice. Public and private hospitals showed significant differences in manpower deployment and nurse-patient relationships. Nurses who rotated shifts were more dissatisfied with their hospital scheduling system. Therefore, personnel policies and program are the primary forces in the development of a magnet hospital. Considering the demand for flexible scheduling of nurses, providing a supportive work environment, and keeping pace with today’s changing health care environment could achieve better outcomes for nurses, patients, and hospitals. These findings provide a reference to help set priorities for the implementation and development of effective strategies with limited resources. Public hospitals should take the lead in promoting magnet hospitals and set up reasonable salary systems, nursing workforce standards, and administrative support in order to attract and effectively retain nurses.

Service Quality Measurement and Competition Strategy Analysis of Online Shopping

E-Commerce refers to such business behavior as conducting trades on a virtual network through the Internet.The core elements contributing to the success of online stores include not only the web-based presentation and the low-price strategy but the quality of online service as well.Importance-Performance Analysis is a method frequently used to evaluate performance and analyze competition strategies.Using IPA,this study analyzed and investigated the service quality of the online shopping of a case company and proposed 10 indexes to measure the service quality of online shopping.a number of suggestions on competition strategies were provided for the case company to improve its competition strategies.

Campus Recruiting Service Quality:Understanding College Recruiters’Experience During Campus Visits

The purpose of this study is to assess the attributes college recruiters’value when determining their campus recruiting activities.The concept of servicescape,SERVQUAL,and SERVPERF were used as a theoretical framework.Importance-performance analysis was utilised to evaluate nine attributes:employer development professional,career fair,tabling,classroom visit,information session,faculty meeting,student group meeting,on campus interviewing,and sponsorship.Data collection occurred at a university in the south eastern United States which hosts career fairs with more than 180 companies.Corporate recruiters were asked to complete a survey with questions regarding the attributed importance and performance of their recruiting experience with the university.This study fills a gap in the research regarding corporate recruiter’s evaluative criteria and decision-making of campus visits,as well as provides practical implications for university career services.

Importance and performance of streetscapes at a tourism destination in Indonesia:The residents’perspectives

The present study examined the importance and performance of streetscapes at a tourism destination in Makassar,Indonesia,from the residents’perspectives using the importance-performance analysis method.Thus,six attributes of the streetscapes in four segments of the old city district were identified and presented to 400 participants.The participants were then asked to rate the perception and preference of each attribute.Results of the attribute values were illustrated in a Cartesian diagram.Findings indicate notable discrepancies between the perceptions and preferences of the respondents.Thus,these attributes were inconsistent with their expectations.Moreover,the results showed that each segment should have different priorities for specific attributes to improve the performance of the streetscapes.Overall,such data can be used by stakeholders,such as tourism developers and government policymakers,to make appropriate and informed decisions that will improve the attractiveness of this tourism destination and increase the number of visitors.

结合层次分析法与重要性—绩效分析法的旅游村落公共空间评价——深圳较场尾为例

While public spaces of tourist villages(PSTVs)have increasingly gained more policy and development attention,their empirical investigations are still limited.This study aims to develop a quantitative methodological approach of assessing PSTVs through the use of Analytic Hierarchy Process(AHP)to measure tourists’satisfaction.This approach involves experts’and tourists’judgment processes,and the resultant assessment matrix is applied to suggest the strengths and weaknesses of the PSTVs using an Importance-Performance Analysis(IPA).The results from Jiaochangwei Village in Shenzhen suggest that"street spaces,""square spaces,""coastal spaces,""green spaces,""traffic facilities,""public service facilities,""culture,"and"management and maintenance"are key factors to evaluate the use and quality of PSTVs.This paper offers insights into the theoretical investigation and practical development of PSTVs for tourism and village planning decision makers.