Perspectives and Experiences of Education Stakeholders: A Quantitative Study on the Adoption of Artificial Intelligence in Executive Training Using Structural Equation Modeling

The recent increase in the use of artificial intelligence has led to fundamental changes in the development of training and teaching methods for executive education. However, the success of artificial intelligence in regional centers for teaching and training professions will depend on the acceptance of this technology by young executive trainees. This article discusses the potential benefits of adopting AI in executive training institutions in Morocco, specifically focusing on CRMEF Casablanca Settat. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh et al., 2003), this study proposes a model to identify the factors influencing the acceptance of artificial intelligence in regional centers for teaching professions and training in Morocco. To achieve this, a structural equation modeling approach was used to quantitatively describe the impact of each factor on AI adoption, utilizing data collected from 173 young executive trainees. The results indicate that perceived ease of use, perceived usefulness, trainer influence, and personal innovativeness influence the intention to use artificial intelligence. Our research provides managers of CRMEFs with a set of practical recommendations to enhance the implementation conditions of an artificial intelligence system. It aims to understand which factors should be considered in designing an artificial intelligence system within regional centers for teaching professions and training (CRMEFs).

Factors influencing the internet banking adoption decision in North Cyprus: an evidence from the partial least square approach of the structural equation modeling

Purpose:This paper aims to examine how the adoption decision of the internet banking in North Cyprus would be affected based on the following dimensions;the technology features,the personal characteristics,the social environment and the expected risk.Design/methodology/approach:A self-administered survey was conducted with 291 participants responded to it.The partial least square approach of the structural equation modeling(PLS-SEM)is employed to investigate the direct effects of the proposed factors on the adoption decision.Additionally,the mediation test is used to examine indirect effects.Findings:Results showed that even though the participants appreciated the benefits of the online banking as the perceived usefulness factor exerts the greatest direct effect,they would rather use clear and easy-to-use websites,adding to that their assessments of the usefulness of these services are significantly influenced by the surrounding people’s views and prior experience.This is demonstrated by the total effects of the perceived ease of use and the subjective norm factors,which are greater than the direct effect of the perceived usefulness factor since both of these factors have significant direct and indirect effects mediated by the perceived usefulness factor.The negative impact of the perceived risk factor is weak compared to the previous factors.While the personal innovativeness factor showed the weakest effect among the proposed factors.

Critical Factors for Personal Cloud Storage Adoption in China

Purpose： In order to explain and predict the adoption of personal cloud storage, this study explores the critical factors involved in the adoption of personal cloud storage and empirically validates their relationships to a user＇s intentions.Design/methodology/approach： Based on technology acceptance model（TAM）, network externality, trust, and an interview survey, this study proposes a personal cloud storage adoption model. We conducted an empirical analysis by structural equation modeling based on survey data obtained with a questionnaire.Findings： Among the adoption factors we identified, network externality has the salient influence on a user＇s adoption intention, followed by perceived usefulness, individual innovation, perceived trust, perceived ease of use, and subjective norms. Cloud storage characteristics are the most important indirect factors, followed by awareness to personal cloud storage and perceived risk. However, although perceived risk is regarded as an important factor by other cloud computing researchers, we found that it has no significant influence. Also, subjective norms have no significant influence on perceived usefulness. This indicates that users are rational when they choose whether to adopt personal cloud storage.Research limitations： This study ignores time and cost factors that might affect a user＇s intention to adopt personal cloud storage.Practical implications： Our findings might be helpful in designing and developing personal cloud storage products, and helpful to regulators crafting policies.Originality/value： This study is one of the first research efforts that discuss Chinese users＇ personal cloud storage adoption, which should help to further the understanding of personal cloud adoption behavior among Chinese users.

Effects of user perceptions associated with perceived playfulness on their attitude toward using a netbook

A netbook, Internet-enabled and with extra portability, has been fast-growing in the domain of information technology （IT） in recent years. Compared with standardized laptops or desktop computers, a netbook＇s key features include a shrunken-down and lightweight laptop that is ＂easy to learn, easy to work, and easy to play＂. This research is to empirically test the influence of user perceptions of this new form of IT （usability, compatibility and relative advantage） associated with playfulness and attitude toward purchase intention. In addition, personal innovativeness of an individual plays an important role in the antecedents of such perceptions. A test of this model, two-stage approach, confirmatory factor analysis （CFA） and structural equation model （SEM） are employed to validate the casual model from among 227 usable respondents who have been using a laptop for more than two years. Results showed support for eleven of twelve research hypotheses, and one new path linking personal innovativeness with attitude toward using is found to be non-siznificant.