Demand-Driven Innovation Value Transition of China’s Textile & Apparel Industry

The cold winter of 2010 seems not to demonstrate its power for textile and garment enterprises but implies a strong sense of warm spring with

Adding Value through Innovation——Woolmark's first China Australia Merino Summit

As a renewable,sustainable natural fiber to live with,Australian Merino wool has been showcased at World Expo 2010 Shanghai.

Agile Opportunities in the Chinese Automobile Market and Marketing Recommendations for Chinese Automakers

This paper is based on a study of the Chinese automobile market and industry and aims at proposing marketing recommendations for Chinese automakers. We approach the problem by putting the customer at the central focal point of all marketing operations. We look for agile opportunities in the Chinese automobile industry and identify customers＇ needs and expectations in the current and future markets and propose solutions to satisfy those needs. We, then, develop a strategic marketing framework based on the 5P marketing model and Blue Ocean Strategy to make best use of the agile opportunities.