非物质文化遗产的标准化研究

Intangible cultural heritage is an important part of human civilization,and its protection and inheritance are of great significance for maintaining the diversity of national culture and the continuity of traditional culture.In order to better protect intangible cultural heritage,many countries have formulated corresponding protection standards and policies.This paper summarizes and studies the current standardization development of intangible cultural heritage protection in various countries,explores its significance,current situation,and development trends,and provides suggestions for the standardization of intangible cultural heritage protection in China.

High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

Research on the Design of Innovative Play Blind Box Based on AR Digital Technology Empowering Traditional Intangible Cultural Heritage

The development of science and technology,especially the rise of augmented reality(AR)technology provides a new way for the inheritance and innovation of traditional intangible cultural heritage.Based on the design and research of the tide play blind box of AR digital technology empowering traditional intangible cultural heritage,this paper discusses the application and feasibility of AR technology in the traditional intangible cultural heritage,analyzes the strategy of implementing AR technology empowering intangible cultural heritage,and puts forward corresponding countermeasures for the challenges that may be faced,aiming at providing new ideas and methods for traditional intangible cultural heritage and modern science and technology.

Innovation Transformation and Industry-Education Integration:A Study on the Integration Path of Guangxi Zhuang’s Intangible Cultural Heritage and Master of Arts Education in China

This study focuses on the master of arts education in higher education institutions in Guangxi Zhuang Autonomous Region of China,explores the path of integrating Guangxi Zhuang’s intangible cultural heritage with the teaching of master of arts,and puts forward the teaching mode of“thinking guidance-autonomous judgement-program construction.”A theoretical model of innovative transformation of intangible cultural heritage is also summarized.Through the development of this study,it is expected to further enrich the practical teaching mechanism of master of arts education in Chinese universities and form a master of arts teaching model with strong local cultural characteristics.At the same time,the teaching reform based on the integration of Guangxi Zhuang’s intangible cultural heritage and master of arts education also has strong practical significance for promoting the inheritance and innovation of Chinese intangible cultural heritage,promoting the development of cultural and creative industries,and serving the economic and social development of Guangxi.

Between Tangibility and Intangibility——A Review on Conservation Planning and Its Implementation in the Historical City of NanJing

The conservation plan for the famous historical and cultural city of Nanjing was prepared since several yearsago.The plan,being an integral component to enrich comprehensive planning of the city,has been workingeffectively through the planning structure to direct the development of Nanjing.However,upon further analysis,au-thors of this article feel that this plan still has its own deficiences and drawbacks in exploring indepth the city’scultural origin,in selecting the essentials while discarding the dross and in blazing new trails based on the rich legacyof the past.These aspects need to be further investigated and to illustrate these points,two scenic belts are proposedto be included into the conservation plan.

Construction of Intelligent Recommendation Retrieval Model of FuJian Intangible Cultural Heritage Digital Archives Resources

In order to improve the consistency between the recommended retrieval results and user needs,improve the recommendation efficiency,and reduce the average absolute deviation of resource retrieval,a design method of intelligent recommendation retrieval model for Fujian intangible cultural heritage digital archive resources based on knowledge atlas is proposed.The TG-LDA(Tag-granularity LDA)model is proposed on the basis of the standard LDA(Linear Discriminant Analysis)model.The model is used to mine archive resource topics.The Pearson correlation coefficient is used to measure the relevance between topics.Based on the measurement results,the FastText deep learning model is used to achieve archive resource classification.According to the classification results,TF-IDF(term frequency–inverse document frequency)algorithm is used to calculate the weight of resource retrieval keywords to achieve resource retrieval,and a recommendation model of intangible cultural heritage digital archives resources is built through the knowledge map to achieve comprehensive and personalized recommendation of resources.The experimental results show that the recommendation and retrieval results of the proposed method are more in line with users’needs,can provide users with personalized digital archive resources,and the average absolute deviation of resource retrieval is low,the recommendation efficiency is high,and the utilization effect of archive resources is effectively improved.

On ecological inheritance construction of intangible cultural heritage in era of intellectual media

It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.

The Dissemination of Intangible Cultural Heritage Along Beijing-Hangzhou Canal Based on Encoding/Decoding Theory

The Beijing-Hangzhou Grand Canal carries a wealth of Chinese cultural symbols,showing the lifestyle and wisdom of working people through ages.The preservation and inheritance of its intangible cultural heritage can help to evoke cultural memories and cultural identification of the Canal and build cultural confidence.This paper applies Stuart Hall’s encoding/decoding theory to analyze the dissemination of intangible heritage tourism culture.On the basis of a practical study of the villages along the Beijing-Hangzhou Grand Canal,this paper analyses the problems in the transmission of its intangible cultural heritage and proposes specific methods to solve them in four processes,encoding,decoding,communication,and secondary encoding,in order to propose references for the transmission of intangible heritage culture at home and abroad.

Trend, Mechanism and Path: Analysis of the Integrated Development of Henan Intangible Cultural Heritage and Tourist Industry with Digital Empowerment

Up till now,Henan has established a relatively perfect Intangible Cultural Heritage listing system and protection system,which lays a foundation for the digitalization of Intangible Cultural Heritage.Meanwhile,Henan has vigorously carried out research on the activation of digital Intangible Cultural Heritage,resulting in improving the capabilities of digital application of Intangible Cultural Heritage.

Book Review of A Rainbow in the Mountains:Dress of the Yao—A Guide to Traditional Yao Costumes and Ornaments

A Rainbow in the Mountains:Dress of the Yao,an album of pictures and texts on Yao clothing,the most comprehensive and systematic record of the dazzling costumes of the Yao ethnic minority which has been inscribed on the national intangible cultural heritage list of China since 2006,is of great academic value and practical significance to study the profound connotation of the Yao traditional culture.The various styles,colorful dress customs,and exquisite craftsmanship constitute the beautiful cultural landscape within the Yao ethnic minority,as well as the way to explore all the social aspects of the Yao ethnic minority.This book review aims to arouse the attention of all sectors of the community to the clothing of the Yao ethnic minority,which has met the greatest challenge of the collection and protection of the Yao costumes and ornaments.Thus it is expected to sort out and retain those precious records that have been drifting away via pictures and texts,which we have already started and will continue to do in accord with the national cultural development strategy.

陕西农村非物质文化遗产保护与开发研究(英文)

The significance of protection and development of rural intangible cultural heritages was elaborated from the perspectives of rural harmonious culture,rural cultural innovation and rural cultural industry.Based on these analyses,the present protection and development of rural intangible cultural heritages in Shaanxi was illustrated.In the end,all-dimensional countermeasures covering government,inheritors,NGO and the public were proposed for the effective protection and rational development of rural intangible cultural heritages in Shaanxi Province.

湘西凤凰县农村剩余劳动力就地转移与非物质文化遗产保护(英文)

The significance of local transfer of surplus rural labors in regions of minorities for the protection of intangible cultural heritages was discussed from 3 perspectives:definition of intangible cultural heritages,significance of protecting and inheriting intangible cultural heritages,and the role of local transfer of surplus rural labors in protecting and inheriting intangible cultural heritages.By taking Fenghuang County(Phoenix County)in west Hunan Province for an example,local transfer of surplus rural labor forces was proposed,and it was suggested that such a transfer could be realized from the following aspects:promoting industrialization of agriculture,developing tourism industry in rural regions of minorities,supporting rural labors to start their own business,attracting university graduates to return to their hometowns for founding their own undertakings.Moreover,relevant strategies were elaborated to increase income of rural residents,guarantee the efficient inheritance and protection of intangible cultural heritages in regions of minorities.

旅游业与非遗文化产业融合研究——以寒地黑土核心区绥化市为例(英文)

Integration,innovation and mutual promotion of intangible cultural heritage and tourism development were studied from the perspective of industrial integration.Suihua City,the core blackland in the cold region,was taken for an example to discuss feasibility and necessity of integrating intangible cultural heritage and tourism industry by analyzing its natural geographical characteristics and intangible cultural heritage.Patterns of such integration were analyzed from 4 aspects:tourism in location regions of intangible cultural heritage,development of tourist souvenirs,festival tourism,dynamic tourism of intangible cultural heritage.Suggestions were given for the integration of intangible cultural heritage and tourism industry in Suihua City,further exploration and innovation of intangible cultural heritage valued to create brand effects,guiding and protective role of government stressed.

四川省少数民族地区非物质文化遗产的乡村旅游开发理论与实践研究——以黑水卡斯达温为例(英文)

Researches on tourism development of intangible cultural heritage were introduced,and market gaps in the tourism development of intangible cultural heritage in ruralminority areas of China were proposed.On the basis of investigation and interview about Kasidawen in Heishui County the author participated in,a National-level Intangible Cultural Heritage,interview and questionnaire survey were adopted in this study,and the following problems were concluded:tourists having only limited knowledge about tourism development of Kasidawen;multilayered demands of tourist market;intangible cultural heritage of Sichuan Province as a whole is not widely-known because of insufficient publicity;tourists preferring tourism products that they participated in.Characteristics of intangible cultural heritage in Heishui County were summarized as strong national characteristics and unique cultural heritage,on the basis of which the "Kasidawen-based" Tourism Development Mode was proposed to change its present condition of "having only natural landscapes but no cultural connotation",and improve the cultural taste and level of tourism development in Heishui County,by arranging cultural functions and industries from the perspectives of both hardware and software facilities,and taking other types of resources as the supplement,useful theoretical references were given for rural tourism development of intangible cultural heritage inminority areas of China.

传统老字号的空间环境保护措施探讨——以西安市为例(英文)

Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.

农民传统产品的设计与开发在旅游商品中的重要性——以淮阳“泥泥狗”为例(英文)

Nini Dog of Huaiyang County,one of the provincial-level intangible cultural heritage of Henan,has high artistic,cultural and archaeological value.It is proposed that protection and inheritance of national cultures,as well as innovation based on the inheritance are of great significance to improve the marketing and economic efficiency of these cultures.On this basis,the necessity of further development of Nini Dog commodities is analyzed,which is the need of both tourism development and its own development.This study through full investigation gives the orientation of Nini Dog commodities,potential consumers are classified into 3 groups:people interested in traditional cultures,tourists and children;consumer psychology is analyzed and then design orientation of Nini Dog is proposed,it is stressed that identity design should be enhanced to establish brands,creative commodity design promoted to explore new development thoughts,and composite design encouraged to expand the market.By doing this,the study aims at providing design and development guidance for the future development of Nini Dog commodities.

废弃石宕口景观改建中非物质文化遗产的利用和传承——以新昌小寺岙石宕口景观改建为例(英文)

Through the study on landscape reconstruction of abandoned quarry pits in mountainous area of Jiangzhe District, it was pointed out that it was of not only practical significance but also ecological significance of sustainable development to some extent, to scientifically and rationally rebuild and exploit abandoned quarry pits and to create new landscape, so that their landscape value and environmental benefit would entirely improve and that culture would be inherited and developed by making use of overt cultural fragments.

Analysis of structural characteristics and spatial distribution of the national intangible cultural heritage in China and its policy implications

Based on an investigation of four published batches listing 3, 140 national intangible cultural heritage(ICH) projects in China and using GIS and some quantitative analysis methods, the spatial structure was investigated and the characteristics and distribution discussed. The distribution of ICHs in China is agglomerative and spatially dependent. From the view of ICH type, each type is distributed in different places, for different reasons, with history being the most important one we found. Nationwide, high-density cores are located in the Beijing-Tianjin-Hebei region and the Yangtze River Delta region. High densities of ICH are concentrated in flat, water-rich regions where broad-leaved forests dominate plains and low mountain areas-areas that have fertile soil, pleasant weather, a long history of culture, ethnic agglomeration, and development. This paper suggests that development of the ICH should be based on discovering unknown items, to break the existing pattern of strong cohesion and high density, and to seek a balanced development of the whole.

论无锡市非物质文化遗产的休闲旅游产品开发(英文)

Based upon the brief introduction of the concept of intangible cultural heritage and the relationship between intangible culture and leisure market,the current situation and existing problems of leisure tourism products of Wuxi City are analyzed.The article points out that there are 5 types of leisure products in Wuxi City including scenic spots,natural landscape,urban leisure,rural biological leisure as well as cultural leisure.As for problems of single structure of leisure products,lack of participation and culture,monotonous and unreasonably expensive night travel products,incomplete facilities for certain products,and weak consumption ability,some relevant propositions on leisure tourism products of Wuxi City from the angle of intangible cultural heritage are made,emphasizing to take advantage of the various forms of leisure products in order to enhance the cultural connotation of the present leisure products,add charm to night travel,and boost leisure consumption.

Research on the Adaptability of Textile Intangible Cultural Heritage Protection Based on ANP

In this paper, the mathematical model is introduced to make quantitative research into the microcosmic level. The adaptive measure model of textile intangible cultural heritage protection based on ANP is constructed and the adaptability of the protection is scientifically judged. The paper uses the super decisions to calculate the index weight and divide the rating standard, and selects the protection path according to the evaluation result. Then it can realize the dynamic adjustment of the textile intangible cultural heritage protection path and improve the effectiveness of the protection.