High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

Innovation Transformation and Industry-Education Integration:A Study on the Integration Path of Guangxi Zhuang’s Intangible Cultural Heritage and Master of Arts Education in China

This study focuses on the master of arts education in higher education institutions in Guangxi Zhuang Autonomous Region of China,explores the path of integrating Guangxi Zhuang’s intangible cultural heritage with the teaching of master of arts,and puts forward the teaching mode of“thinking guidance-autonomous judgement-program construction.”A theoretical model of innovative transformation of intangible cultural heritage is also summarized.Through the development of this study,it is expected to further enrich the practical teaching mechanism of master of arts education in Chinese universities and form a master of arts teaching model with strong local cultural characteristics.At the same time,the teaching reform based on the integration of Guangxi Zhuang’s intangible cultural heritage and master of arts education also has strong practical significance for promoting the inheritance and innovation of Chinese intangible cultural heritage,promoting the development of cultural and creative industries,and serving the economic and social development of Guangxi.

Research on the Design of Innovative Play Blind Box Based on AR Digital Technology Empowering Traditional Intangible Cultural Heritage

The development of science and technology,especially the rise of augmented reality(AR)technology provides a new way for the inheritance and innovation of traditional intangible cultural heritage.Based on the design and research of the tide play blind box of AR digital technology empowering traditional intangible cultural heritage,this paper discusses the application and feasibility of AR technology in the traditional intangible cultural heritage,analyzes the strategy of implementing AR technology empowering intangible cultural heritage,and puts forward corresponding countermeasures for the challenges that may be faced,aiming at providing new ideas and methods for traditional intangible cultural heritage and modern science and technology.

Construction of Intelligent Recommendation Retrieval Model of FuJian Intangible Cultural Heritage Digital Archives Resources

In order to improve the consistency between the recommended retrieval results and user needs,improve the recommendation efficiency,and reduce the average absolute deviation of resource retrieval,a design method of intelligent recommendation retrieval model for Fujian intangible cultural heritage digital archive resources based on knowledge atlas is proposed.The TG-LDA(Tag-granularity LDA)model is proposed on the basis of the standard LDA(Linear Discriminant Analysis)model.The model is used to mine archive resource topics.The Pearson correlation coefficient is used to measure the relevance between topics.Based on the measurement results,the FastText deep learning model is used to achieve archive resource classification.According to the classification results,TF-IDF(term frequency–inverse document frequency)algorithm is used to calculate the weight of resource retrieval keywords to achieve resource retrieval,and a recommendation model of intangible cultural heritage digital archives resources is built through the knowledge map to achieve comprehensive and personalized recommendation of resources.The experimental results show that the recommendation and retrieval results of the proposed method are more in line with users’needs,can provide users with personalized digital archive resources,and the average absolute deviation of resource retrieval is low,the recommendation efficiency is high,and the utilization effect of archive resources is effectively improved.

Protecting intangible cultural heritage of linguistic culture resources and developing strategies from the perspective of cultural ecology

From the perspective of cultural ecology, the thesis takes the linguistic culture resources as the research object, analyzes the diversified and endangered characteristics of linguistic cultural resources, and then comes up with three different strategies to protect intangible cultural heritage of linguistic culture domain and to develop cultural industry. Then it stresses cultural self-consciousness, sustainable development of cultural ecology to develop and protect the linguistic culture resources under the protection mechanism of intangible cultural heritage.

Protection of regional eco-culture preservation area: Based on the experience of overall protection of intangible cultural heritage

Eco-cultural preservation area is a synthesis of contradiction, which is the existing interregional coordination and conflict between the administrative divisions. Hence, it is quite different from the general integrity of the intangible cultural heritage protection. However, as one form of protection of intangible cultural heritage, it is connected with other forms of protection. Based on the cultural integration, the paper studied and summarized domain of intangible cultural heritage, and further research and investigation of the Eco-cultural preservation areas are discussed.

On ecological inheritance construction of intangible cultural heritage in era of intellectual media

It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.

The Dissemination of Intangible Cultural Heritage Along Beijing-Hangzhou Canal Based on Encoding/Decoding Theory

The Beijing-Hangzhou Grand Canal carries a wealth of Chinese cultural symbols,showing the lifestyle and wisdom of working people through ages.The preservation and inheritance of its intangible cultural heritage can help to evoke cultural memories and cultural identification of the Canal and build cultural confidence.This paper applies Stuart Hall’s encoding/decoding theory to analyze the dissemination of intangible heritage tourism culture.On the basis of a practical study of the villages along the Beijing-Hangzhou Grand Canal,this paper analyses the problems in the transmission of its intangible cultural heritage and proposes specific methods to solve them in four processes,encoding,decoding,communication,and secondary encoding,in order to propose references for the transmission of intangible heritage culture at home and abroad.

Traditional Chinese Medicine:How Is It An Invaluable Intangible Cultural Heritage

This article deals with the concept of intangible culture heritage and the reasons why traditional Chinese medicine(TCM)should be specially preserved.The potential value of TCM and the existing measures for carrying on the cultural heritage adopted by China are also explored in the article.

Inheritance and Innovation of Chinese Intangible Cultural Heritage in Modern Designs: A Case Study of Nanjing Cloud-Pattern Brocade

With the development of world heritage protection undertakings, dynamic inheritance of intangible cultural heritage has become a topic of great concern. This study explored the feasibility of integrating cloud-pattern brocade heritage and modern design and the innovation techniques, so as to provide new concepts for the inheritance and development of intangible cultural heritage.

Study on Qiang Ethnic Minority＇s Leather Drum Dance under the Background of Intangible Cultural Heritage

There is a very ancient and magical ritual dance （leather drum dance） in the folk society of Qiang ethnic minority, which is located in Wenchuan, Maoxian County, and Beichuan County of the Northwest Plateau. It is a dance used by Qiang people to lead the way for honoring their gods, expelling the evil spirit, seeking happiness, and sending the soul of the dead to the heavy. In this paper, the origin, development, morphological characteristics, formation control, and social functions are studied.

Local Model of Intangible Cultural Heritage Inheritance and Utilization: A Case Study of Tai'an City

Tai'an area is endowed with diversified intangible heritages covering food, clothing, shelter, transport, wedding, funeral, festival, folk games, athletic activities and so on. Intangible heritages are not well inherited, traditional practical and aesthetic functions of intangible heritages are lost for the backward means of transmission and limited inheritance environment. Intangible heritages should be inherited and utilized in multiple means and forms. Using its advantageous tourism resources, Tai'an City tried to explore multiple channels and forms of intangible heritages such as folklore scenic area, folklore performance, and folklore tourist commodities.

Rural Elite Flow and Protection of Intangible Cultural Heritage in the Social Transformation Period

Under the violent impact of the social transformation period,traditional cultural heritage faces a great crisis of protection,inheritance and development.In the context of collapse of basic structure of traditional rural society,the protection of traditional cultural heritage becomes an important task in the new period.Although both the state and the society attach great importance to the protection of intangible cultural heritage,it still faces a huge crisis of disappearance.In the system,this is because cultural elite list system and intangible cultural heritage protection system are confronted with many practical problems.The cultural elite of the rural society,as main group of intangible culture inheritance,is always ignored and this has become a hidden trouble for cultural heritage protection.In this situation,it is recommended to constantly restore excellent cultural ecological environment,improve the supporting facilities of the intangible cultural protection system,cultivate cultural elites of rural areas at the level of endogenous driving force,improve the rural centripetal force centering on cultural elites,restore its functions in transmitting culture and guiding value in rural society,and rebuild the folk cultural elite regeneration mechanism,so as to real y push the intangible cultural heritage protection towards the sustainable development of inheritance.

Research on Intangible Cultural Heritage Entering Scenic Spots Based on Immersive Experience

Intangible cultural heritage intervening in tourism can enrich tourism products and improve the attraction of scenic spots.Meantime,it also displays the rich cultural connotation of tourism products by virtue of the diversity of intangible cultural heritage,and well protects and inherits intangible cultural heritage,creating a new mode for scenic spot development with empowerment of culture and creation.From the perspective of immersive experience,this study discusses intangible cultural heritage entering scenic spots with Dawakun desert scenic spot in Yopurga County,Xinjiang as a case study.

The Path Exploration on the Inheritance and Protection of Intangible Cultural Heritage

With the development of economy and society,China’s cultural heritage survival environment is worsening,the inheritance and protection of intangible cultural heritage become a common concern of mankind.It is of great importance to use reasonable and scientific protection methods,the author explore path on the inheritance and protection of intangible cultural heritage:(1)To strengthen the research and publicity of the value of the intangible cultural heritage;(2)let the intangible cultural heritage education into the campus;(3)To protect the cultural ecology on the intangible cultural heritage;(4)To Protect the inheritors of the intangible cultural heritage;(5)To encourage using minorities languages;(6)To establish archives of the intangible cultural heritage.According to the exploation path,the intangible cultural heritage would be realized the effective protection of the intangible cultural heritage and sustainable inheritance.

Research on the Construction and Service of Intangible Cultural Heritage Resources Based on “Internet ＋”

This paper firstly introduces the construction status of Intangible Cultural Heritage Resources, and discusses the importance in combination with “Internet ＋”.Mainly analyzes the platform’s construction and Service of Intangible Cultural Heritage Resources. Finally discusses the main problems that to be paid attention to and solved.

Research on the Living Protection of Traditional Craft Intangible Cultural Heritage in the Era of Omnimedia

Traditional craft intangible cultural heritage resources can be transformed into the information source of mobile terminals with certain technology,and given a sense of design and international sense,so that the better protection and dissemination of traditional craft intangible cultural heritage can be realized.Based on the liveness and invisibility of traditional craft intangible cultural heritage,this paper uses big data,widely interconnected intelligent terminals and interactive design research to propose methods to protect traditional craft intangible cultural heritage in the era of omnimedia.

Articulation and Game Playing of the ICH Discourses in Folk Culture Field

It has been over ten years since the Intangible Cultural Heritage(ICH) protection movement was launched in China. During this period, a unique discourse system has been established. The three parties of the state, market and academic circles have respectively created administrative, industrial and knowledge discourses about the ICH. First, the representation of folk culture was incorporated into both the ICH protection system with list as the core and the cultural reconstruction strategy in the transition period, subsequently into national narrative through implementation of policies and administration by the government. Second, market operations have transformed heritage resources into cultural capital to boost the culture sector and tourism, and thus reinvigorate folk culture and brought about qualitative changes. Third, academics have made ICH discourses integrated with multidiscipline and extend academic discourse from universities and research institutions to the public sphere and cultural practice. The formation of the above discourse types reflects the articulation and game playing of ICH discourses in the folk culture field, and therefore they combine to form an ideal way to approach the cultural transformation and cultural politics of contemporary China.

Research on the Digital Communication Strategy of Intangible Cultural Heritage under the New Media Environment

In the field of intangible cultural heritage＇ s digital protection, a lot of research work has been made by all countries in the world, while the research on the digital commuuication of intangible cultural heritage is few and especially rarely seen in China. Under the premise, in this paper, the factors influencing intangible cultural heritage in the communication process are analyzed based on the information characteristics of intangible cultural heritage and the advantages of I-Space framework model in researching information transfer. Also, combined with the birch bark making technology in Heilongjiang province, the knowledge-based and signified communication strategy of intangible cultural heritage is proposed, aiming at providing new ideas for the researches on the digital communication of intangible cultural heritage.

Research on the protection and Inheritance of the intangible cultural heritage -Taking Hebei Province as an example

Hebei, a traditional culturally grand province, enjoys a profound and varied intangible cultural heritage. However, as the process of social urbanization accelerating, ethnic and cultural intangible cultural heritage of the original ecology has changed dramatically, thus many non-material cultural heritages are losing conditions for survival and development, facing extinction or endangered. In this context, the fate of the traditional culture of ethnic minorities in Hebei Province and the issues of ethnic heritage intangible cultural heritage are attracting more and more attention by people. Therefore, we shall get to know and understand the protection of ethnic minorities＇ Intangible Cultural Heritage in Hebei in urbanization vision. Traditional culture is the sum of the creation of a cultural history of the nation, while the traditional culture heritage handed down is the most essential part, which is the legacy of the history of each nation worth protecting material and spiritual wealth. Traditional culture can be variate, innovate, reconstmcte, but cultural heritage can only be reserved its original form instead of re- creating.In succession on the basis of traditional culture, new culture can be reconstructed ; But after cultural heritage disappear, it is unsustainable. Tangible cultural heritage is in that way, let alone intangible cultural heritage.