High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

The Impact of the Integration of Culture and Tourism Industry on the Upgrading of Tourism Industry Performance

Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.

Development Strategies for Z County E-sports Town in Chongqing:Integration of E-sports,Tourism,and Agriculture under New Policies

Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

Discussion about Tourism Development of Agricultural Cultural Heritage in Xiajin County of Shandong Province

[Objectives]To discuss the protection and utilization of agricultural cultural heritage in Xiajin County in the context of deep integration of culture and tourism.With the advancement of the process of revitalizing villages through culture and tourism,agricultural cultural heritage has gradually attracted wide attention from all walks of life.This paper is intended to provide new ideas and strategies for the development of local cultural tourism through in-depth analysis of agricultural cultural heritage resources in Xiajin County.[Methods]Using the method of literature research,this paper systematically sorted out the historical background,current situation and value of agricultural cultural heritage in Xiajin County.Besides,the agricultural cultural heritage resources in Xiajin County were comprehensively evaluated using the 3-3-6 evaluation method.On this basis,combined with the theory of industrial convergence and sustainable development,it came up with some specific suggestions on the tourism development of agricultural cultural heritage in Xiajin County.[Results]Through the in-depth evaluation of agricultural cultural heritage resources in Xiajin County,it is found that it has rich historical and cultural heritage and unique tourism value.However,there are still some problems in protection and utilization.In view of the problems,it recommended to attach importance to the inheritance of Xiajin agricultural cultural heritage,develop characteristic heritage tourism and improve relevant supporting facilities.[Conclusions]Deeply excavating the essence of agricultural cultural heritage in Xiajin County and organically combining it with modern tourism is an important way to realize the sustainable development of local cultural tourism.The recommendations are expected to provide reference for the development of agricultural heritage tourism in Xiajin County and other regions,and help to promote the deep integration of culture and tourism,and promote rural revitalization and cultural inheritance.

The Development of the Integration of She Nationality Culture and Tourism in Fujian

The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data collection,investigation and visit,taking 18 villages of She nationality in Fujian Province as empirical objects,starting with the current situation of tourism development of She nationality township,and based on the research of relevant documents,this study analyzed the current situation of tourism development of She nationality in Fujian Province,the current situation and existing problems of the integration of tourism and She nationality culture.The analysis showed that the development of the indication of the integration of She nationality culture and tourism in Fujian was not obvious at present.It is necessary to do a good job in the protection and inheritance of original ecological culture of She nationality,and actively promote the innovation development of the integration of culture and tourism.

Study on the problems and Coumermeasures of enterprise culture integration in M ＆ A in China

Since the nineteen nineties, Chinese economic grows rapidly. Chinese enterprises have become an important force in the world economic growth. At the same time enterprise growth has been accompanied by M ＆ A, the success ofM ＆ A can bring great leap and growth for the enterprise. As for Chinese enterprise, today is an important period of mergers and acquisitions, but the real success ofM ＆ A is less. Through the analysis of the causes for the failure ofM ＆ A enterprise, some research results suggest the following three reasons are the major. First is the ignoring differences in M ＆ A enterprises culture, second is the cultural conflict between no effective solution for mergers and acquisitions, and the third is not able to integrate the cultural reasonably.

Study on the problems and Countermeasures of enterprise culture integration in M ＆ A in China

Since the nineteen nineties, Chinese economic grows rapidly. Chinese enterprises have become an important force in the world economic growth. At the same time enterprise growth has been accompanied by M ＆ A, the success ofM ＆ A can bring great leap and growth for the enterprise. As for Chinese enterprise, today is an important period of mergers and acquisitions, but the real success ofM ＆ A is less. Through the analysis of the causes for the failure ofM ＆ A enterprise, some research results suggest the following three reasons are the major. First is the ignoring differences in M ＆ A enterprises culture, second is the cultural conflict between no effective solution for mergers and acquisitions, and the third is not able to integrate the cultural reasonably.

Research on Cultural Embedding in the Cultivation of Tourism Management Professionals

Under the background of the new era,the deep integration of culture and tourism puts forward newer and higher requirements for the comprehensive quality of tourism human resources.As an important supplier of tourism human resources,colleges and universities must conform to the requirements of the development of the times,solve problems existing in talent training at present,and innovate the ideas and ways of talent training.This paper summarized the new requirements of the integration of culture and tourism for the training of tourism management professionals in colleges and universities,and put forward a“four-in-one”tourism talent training system by optimizing the curriculum system,improving practical teaching,strengthening the construction of“double-qualified”teaching staff and reforming the evaluation system,in order to cultivate high-quality multi-skilled talents that meet the needs of the cultural tourism market.

传统村落文旅融合发展水平评价及影响路径

The integration of culture and tourism is conductive to the realization of urban-rural integration and rural revitalization.Taking 16 typical traditional villages in Beijing as cases,this study proposes an evaluation system and influencing factor model for the integration of culture and tourism in traditional villages.Based on the TOPSIS model supported by the entropy method,the level of culture and tourism integration in traditional villages is analyzed.Moreover,we discuss the main factors influencing the integration of culture and tourism in traditional villages and their paths by using fuzzy-set qualitative comparative analysis(fs/QCA).The results can be summarized in four main areas.(1) The integration of culture and tourism in traditional villages is a dynamic process that continues to promote the comprehensive revitalization by deepening resource integration,advancing product cultivation and strengthening industry functions.(2) There are obvious differences in the development levels of the integration of culture and tourism among the case villages.Specifically,the levels of each village in the four dimensions present the characteristics of differentiation and imbalance.(3) No single factor can capture the necessary and sufficient conditions for the integrated development of culture and tourism.(4) There are three paths influencing the integration of culture and tourism in traditional villages,namely,the mature development path,the rapid development path and the progressive development path,which correspond to their respective combinations of influencing factors.The results of this study can provide theoretical inspiration and scientific guidance for the urban-rural integration and rural revitalization of traditional villages from the perspective of the integration of culture and tourism.