High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

Development Strategies for Z County E-sports Town in Chongqing:Integration of E-sports,Tourism,and Agriculture under New Policies

Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.

Research on the Enhancement of Chongqing Cyberpunk Cultural Tourism Experience under the Background of Culture and Tourism Integration

As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.

Discussion about Tourism Development of Agricultural Cultural Heritage in Xiajin County of Shandong Province

[Objectives]To discuss the protection and utilization of agricultural cultural heritage in Xiajin County in the context of deep integration of culture and tourism.With the advancement of the process of revitalizing villages through culture and tourism,agricultural cultural heritage has gradually attracted wide attention from all walks of life.This paper is intended to provide new ideas and strategies for the development of local cultural tourism through in-depth analysis of agricultural cultural heritage resources in Xiajin County.[Methods]Using the method of literature research,this paper systematically sorted out the historical background,current situation and value of agricultural cultural heritage in Xiajin County.Besides,the agricultural cultural heritage resources in Xiajin County were comprehensively evaluated using the 3-3-6 evaluation method.On this basis,combined with the theory of industrial convergence and sustainable development,it came up with some specific suggestions on the tourism development of agricultural cultural heritage in Xiajin County.[Results]Through the in-depth evaluation of agricultural cultural heritage resources in Xiajin County,it is found that it has rich historical and cultural heritage and unique tourism value.However,there are still some problems in protection and utilization.In view of the problems,it recommended to attach importance to the inheritance of Xiajin agricultural cultural heritage,develop characteristic heritage tourism and improve relevant supporting facilities.[Conclusions]Deeply excavating the essence of agricultural cultural heritage in Xiajin County and organically combining it with modern tourism is an important way to realize the sustainable development of local cultural tourism.The recommendations are expected to provide reference for the development of agricultural heritage tourism in Xiajin County and other regions,and help to promote the deep integration of culture and tourism,and promote rural revitalization and cultural inheritance.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

Discussion on Cultural Integration and Educational Services for International Students from the Perspective of Situational Communication

From the perspective of situational communication,this paper aims to explore how to promote cultural integration and provide better educational services for international students in China.This paper first analyzes the basic assumptions and key factors of situational communication based on international students in China.Secondly,the relationship between situational communication and cultural integration and educational services for international students in China is discussed in depth.Additionally,the role of situational communication in educational services for international students in China,such as promoting cross-cultural communication,solving language barriers,and enhancing mutual understanding,is proposed.Lastly,from the perspective of situational communication,an optimization path of educational services and cultural integration for international students in China is proposed,including the provision of diversified educational resources,the enhancement of cross-cultural communication,and the establishment of an effective communication mechanism.This study expands the perspective of educational services for international students in China,provides a new theoretical framework and practical path,and offers a reference for promoting cultural integration and improving educational services for international students in China.

Research on Tourism Brand Building in Shapingba District from the Perspective of Cultural and Tourism Integration:A Case Study of Sunac Cultural Tourism City

From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.

A Modified Integrated Model of the Internal Structure of Chinese Cultured Pearls

Optical and micro-infrared microscope were used to observe the internal structure and mineral composition of high and low quality Chinese seawater and freshwater cultured pearls.Results clearly reveal that aragonite and calcite are found in seawater cultured pearls,but vaterite is not found.In contrast,vaterite and aragonite are found in freshwater cultured pearls,but calcite is not found.Based on our analysis and observations of the internal structure of high and low quality cultured pearls,a modified integrated model of the internal structure of Chinese cultured pearls was established.Our revisions to the previous model focus on significant differences within the prismatic layer of Chinese cultured pearls.

The Impact of the Integration of Culture and Tourism Industry on the Upgrading of Tourism Industry Performance

Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.

The Development of the Integration of She Nationality Culture and Tourism in Fujian

The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data collection,investigation and visit,taking 18 villages of She nationality in Fujian Province as empirical objects,starting with the current situation of tourism development of She nationality township,and based on the research of relevant documents,this study analyzed the current situation of tourism development of She nationality in Fujian Province,the current situation and existing problems of the integration of tourism and She nationality culture.The analysis showed that the development of the indication of the integration of She nationality culture and tourism in Fujian was not obvious at present.It is necessary to do a good job in the protection and inheritance of original ecological culture of She nationality,and actively promote the innovation development of the integration of culture and tourism.

Research on Homestay Construction in Huanglongxian Tea Culture Village from the Perspective of Culture and Tourism Integration

Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.

Paths and Strategies of Culture and Tourism Integration

Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of culture and tourism is an important path to play the role of domestic consumer market in pulling the economy and to improve the quality of people’s lives.In the study,four paths of culture and tourism integration were proposed,including the integration of concepts and functions,integration of industry and market,integration of services and marketing,and cross-theoretical integration of culture and tourism.

Study on the problems and Coumermeasures of enterprise culture integration in M ＆ A in China

Since the nineteen nineties, Chinese economic grows rapidly. Chinese enterprises have become an important force in the world economic growth. At the same time enterprise growth has been accompanied by M ＆ A, the success ofM ＆ A can bring great leap and growth for the enterprise. As for Chinese enterprise, today is an important period of mergers and acquisitions, but the real success ofM ＆ A is less. Through the analysis of the causes for the failure ofM ＆ A enterprise, some research results suggest the following three reasons are the major. First is the ignoring differences in M ＆ A enterprises culture, second is the cultural conflict between no effective solution for mergers and acquisitions, and the third is not able to integrate the cultural reasonably.

Study on the problems and Countermeasures of enterprise culture integration in M ＆ A in China

Since the nineteen nineties, Chinese economic grows rapidly. Chinese enterprises have become an important force in the world economic growth. At the same time enterprise growth has been accompanied by M ＆ A, the success ofM ＆ A can bring great leap and growth for the enterprise. As for Chinese enterprise, today is an important period of mergers and acquisitions, but the real success ofM ＆ A is less. Through the analysis of the causes for the failure ofM ＆ A enterprise, some research results suggest the following three reasons are the major. First is the ignoring differences in M ＆ A enterprises culture, second is the cultural conflict between no effective solution for mergers and acquisitions, and the third is not able to integrate the cultural reasonably.

On the Localization of Hip-hop Culture in China

With sports as its carrier, youth hip hop culture reflects the absorption, digestion and development of foreign culture among Chinese young people. Hip-hop is popular among Chinese teenagers is not only due to the young people＇s psychological needs, but also because of the profound connotation of the era. Hip hop can contribute to the campus cultural construction. However, it also implies that local youth culture is missing in China. Hip hop dance was born in 1960s and classified into hip hop culture in 1970s as a typical representative of the four Hip-hop elements together with Graffiti, DJing, and MCing. It was spread into China in 1980s together with the movie Breakin： Hip hop has gradually become popular with Guangzhou, Shanghai, and Beijing as the center drawing much attention of the Chinese youth. Its educational significance cannot ignored from the perspective of youth culture, reflecting the absorption, digestion and development of foreign culture among Chinese young people,At the same time, it provides a good platform for young people to show their unique personality, passion, courage and life attitude.

Integrating culture and tourism in Pingdingshan from ecological perspective

The integration of culture and tourism is a good choice for Pingdingshan to effectively achieve the concept of a modern sustainable ecological ecology from a resource-based city.In addition to the beautiful natural scenery of green mountains and clear waters,Pingdingshan does indeed have a profound historical and cultural heritage,and it is uniquely endowed with the“integration of culture and tourism”.“Culture and Tourism Integration”will definitely help the great development of Pingdingshan,and will definitely add points to Eagle City’s“Colorful Henan”.First,we must strengthen the belief in the development of cultural tourism and carefully build high-standard cultural tourism brands;secondly,we must scientifically plan the in-depth integration of cultural tourism and pay attention to tapping the cultural connotation of tourism resources;thirdly,we must skillfully use characteristic culture to shape the new brand of Pingdingshan urban culture;Fourth,we must effectively increase capital investment to ensure the healthy operation of the culture and tourism industry;finally,we must properly reform the cultural system to actively activate the culture and tourism market.

The Introduction of Culture in Foreign Language Teaching -- Three Stages of Integrating Culture

Cultural teaching is one important part of language teaching. This paper discusses how to integrate culture effectively in classroom teaching, i.e., teaching different aspects of culture and to what problems attention should be paid at different stages.

Research on Cultural Embedding in the Cultivation of Tourism Management Professionals

Under the background of the new era,the deep integration of culture and tourism puts forward newer and higher requirements for the comprehensive quality of tourism human resources.As an important supplier of tourism human resources,colleges and universities must conform to the requirements of the development of the times,solve problems existing in talent training at present,and innovate the ideas and ways of talent training.This paper summarized the new requirements of the integration of culture and tourism for the training of tourism management professionals in colleges and universities,and put forward a“four-in-one”tourism talent training system by optimizing the curriculum system,improving practical teaching,strengthening the construction of“double-qualified”teaching staff and reforming the evaluation system,in order to cultivate high-quality multi-skilled talents that meet the needs of the cultural tourism market.

Development of Red Cultural Resources in Yimeng Region under the Background of Cultural and Tourism Integration

The red cultural resources in Yimeng region have a long history and are an indispensable part ofthe traditional culture of the Chinese nation. From the perspective of cultural and tourism integration, thispaper investigates and evaluates the red cultural resources in Yimeng old revolutionary base area, analyzescombined with the development status of red tourism, and puts forward targeted suggestions on thedevelopment of Yimeng red cultural resources through the investigation and analysis of tourists’ feelingsabout red tourism in Yimeng region.

Discussion on the Reform Path of Ideological and Political Education in Higher Education from the Perspective of Cultural Integration

As society continues to evolve,multiculturalism has emerged as a significant global trend,exerting an increasingly pervasive influence across all aspects of our lives.Each culture possesses unique characteristics,and the coexistence of diverse cultures can readily give rise to various challenges.This trend will significantly impact contemporary college students,thus posing more formidable challenges for university ideological and political education.In light of this,pertinent analysis and research on the reform of ideological and political teaching in colleges and universities was conducted from the perspective of promoting a pluralistic and integrated cultural environment.