Beijing Star River:An Elegant-Distinguished Pet Stone(International Marketing Masters Make Marketings for Beijing Star River)

Star River(or Star Bay), an elite works of Hong Yu Group, is located in Sijixinghe Road, Chaoyang Beilu,Beijing. It is a distinguished residence area, occupyingland of 300 thousand sq. meters. The north side is a for-est garden with 1600 or more mu, the eastern side is agreen belt with 2000-more mu.With an investment of RMB1.5 billion, Beijing StarRiver provides a beautiful landscape and high-qualityresidence. In order to realize a high harmony of con-struction and environment, Beijing Star River has in-vested millions into environmental construction.Star River has won a reputation of Detailed Qualityby Milton Kotler, a world famous marketing master. "Iwould start marketing the apartments in Los Angles, inNew York city, in Chicago, London, " Milton said.One day in September, brothers Kotler(Milton Kotlerand Philip Kotler), world famous marketing masters wereinvited to Star River as noble guests. Their praise forStar River were so high that people would prefer to takeit as an artistic job rather than a residence.

Analysis Of The International Marketing Mix

International marketing is defined as the performance of business activities that direct the flow of a company’s goods and services to consumers or users in more than one nation.Firstly,the marketing mix will be explained generally.Secondly,it will focus on the discussion about the international marketing mix,including four Ps:product,promotion,price,place(distribution).Finally,according to the analysis,the conclusion will be made that it is more difficult to realize the pure standardization of marketing mix,due to the great differences,such as culture differences,physical forces,economic forces,legal forces,between countries.The best way for international marketing mix is as Coca-Cola indicated,"think globally,but act locally".

International Marketing of Taishan Shigandang Based on STP Strategy

Taishan Shigandang is a widely-spread subculture and an important part of Taishan subculture. Today, there is a great challenge to its protection and development. This paper analyzed the necessity and feasibility of its international marketing based on Segmenting, Targeting and Positioning strategy(STP strategy)

Exploring the impacts of major events on the systemic risk of the international energy market

This study examines the systemic risk caused by major events in the international energy market(IEM)and proposes a management strategy to mitigate it. Using the tail-event driven network(TENET)method, this study constructed a tail-risk spillover network(TRSN) of IEM and simulated the dynamic spillover tail-risk process through the cascading failure mechanism. The study found that renewable energy markets contributed more to systemic risk during the Paris Agreement and the COVID-19pandemic, while fossil energy markets played a larger role during the Russia-Ukraine conflict. This study identifies systemically important markets(SM) and critical tail-risk spillover paths as potential sources of systemic risk. The research confirms that cutting off the IEM risk spillover path can greatly reduce systemic risk and the influence of SM. This study offers insights into the management of systemic risk in IEM and provides policy recommendations to reduce the impact of shock events.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

Physicochemical Properties and Health Risks of Informal E-Waste Processing at Alaba International Market in Lagos, Nigeria

This study investigated the groundwater quality and health risks associated with informal e-waste processing in the Alaba International Market in Lagos, Nigeria. Twenty-two groundwater samples were collected from hand-dug wells in the market area and analyzed for physicochemical properties and heavy metal concentrations. The results showed that the groundwater quality was poor, with high levels of heavy metals, including cadmium, lead, and chromium. The health index (HI) for children and adults was above the tolerable threshold levels, indicating a potential health risk to the population. Principal component analysis and hierarchical cluster analysis were used to identify the sources of metals in groundwater, and the results showed that informal e-waste processing was a significant source of contamination. The study highlights the need for effective management strategies to mitigate the potential health risks associated with informal e-waste processing and ensure public health and environmental safety.

Hierarchical Linear Modeling in International Marketing Research： A Review with an Application on Innovation and Export in China

当许多国际出售研究包含二时或更多的层次，在国际出售文学的有限工作使用检验不同水平效果的层次线性建模。这研究在层次线性建模上进行彻底的文学评论(HLM ) 在 28 篇国际出售论文，那从 2005-2014 采用了 HLM 并且在目标，操作层次，和另外的问题上在这些论文评估 HLM 的使用。我们为 HLM 的更多的应用召集国际出售研究，特别地为关于有重要亚公民和机构的变化的新兴的市场的研究。论文提供采用 HLM 在中国在在坚挺的革新和出口商性能之间的关系中测试工业级的政府津贴的节制的角色的解说性的实验研究。

加速调整变革的国际石油市场

2023年国际石油市场总体呈现油价地缘溢价消减但波动加剧,需求加快复苏但分化加剧,供给侧管理强化但博弈加大,市场与贸易格局加快重塑4个新特征。2024年宏观经济与地缘政治走势、新能源汽车发展节奏、“欧佩克+”产量政策与美联储货币政策等将继续影响和改变着国际石油市场。预计2024年国际石油市场总体供需宽松,国际油价仍处强势周期,油价中枢较上年或略有下移,但仍处中高位水平,不排除油价大涨大跌的可能。中国油气行业应更好发挥产业、市场、技术、贸易等优势,助力全球石油市场稳定。中国油气企业要加强科技创新和管理变革,坚持低成本发展,不断提升竞争力;更好发挥好上下游一体化和国内外资源市场联动优势,用好跨周期、逆周期调节工具,更好应对不确定的外部环境。

“以岗定课,课证融通”模块化教学推进路径与策略研究——以“国际市场推广”课程为例

创新团队协作的模块化教学模式是国家级职业教育教师创新团队建设的重要任务之一。在分析模块化教学的内涵和特征的基础上,以“国际市场推广”课程为例,阐述了“以岗定课,课证融通”模块化教学设计理念和推进路径,并提出课程思政协同化、教学资源颗粒化、实训项目拓展化和师资配置团队化等策略与建议。

基于钻石模型的胶合板国际竞争力来源实证研究

出口是中国胶合板产业发展的重要动力因素,但近年来中国胶合板出口竞争呈现不利态势,分析胶合板国际竞争力来源及其动态变化,有助于中国胶合板重构竞争优势。文章利用UNComtrade、WDI数据库等相关数据,以国际市场占有率表征的实际国际竞争力为导向,以波特钻石模型的国际竞争力来源要素为指导选择代表性指标,运用多元线性回归模型实证研究胶合板国际竞争力的实际来源。结果显示:(1)劳动力、资源、资本等3个传统生产要素是胶合板国际竞争力的主要来源,影响程度分别为0.81、0.42、0.20;相关支持性产业水平也发挥着重要作用,影响程度为0.12;受刨花板、中密度纤维板替代和环保需求增强等影响,胶合板面临需求困境,需求的影响程度为-0.36;技术要素与企业战略、结构和同业竞争因素影响不显著。(2)异质性分析表明,随着时间变迁,胶合板国际竞争力对丰富劳动力的依赖程度降低,劳动力成本影响显化,资源禀赋作用上升,资本要素作用增强,工业基础水平作用显现,胶合板呈现从劳动密集型转向资本技术密集型的趋势。文章构建了国际竞争力来源的实证研究逻辑,提供了国际竞争力来源研究的时间和空间视角,弥补了胶合板国际竞争力来源计量经济研究的不足。结合中国胶合板产业实际,提出重组资本与劳动要素、夯实资源基础、改善需求条件、发挥相关支持性产业作用、促进高水平竞争等政策启示,重构中国胶合板竞争优势,再塑中国胶合板国际竞争力。

高水平对外开放的认知前提与提升建议

对外开放的“引进来”和“走出去”分别有八大领域,各领域的开放及各领域内的开放有水平层次之分,推进高水平对外开放不仅要扩大开放领域、提升开放层次,还要提高各领域开放水平、优化开放结构。战略意义上的开放不等于策略意义上的开放,后者更需要高度理性和专业化的决策。高水平对外开放须正确把握和顺应开放的基本规律,并对本国和世界各国发展及国际形势的现状和走势有准确的认知。目前存在的一些认知和判断偏差,比如,高估中国经济增长率、实力及在世界经济体系中的地位和影响力,误判他国对外经济战略取向,对国际关系、国际秩序和国际治理体系的规律认识不够等,需要得到纠正。应加强国际问题和国别、区域研究,不能简单地以“中国思维”思考和解决国际问题,通过竞争机制培育真正意义上的智库或思想市场,加快培养高水平对外开放的复合型人才,积极寻求与美国等主要国家建立长期稳定的战略合作关系,允许不同地区相机选择不同的开放策略、重点和节奏等。

国际技术标准制定对企业海外市场绩效的影响

全面接轨和参与国际技术标准制定是企业实现海外市场拓展的必要条件,但参与国际技术标准制定与企业海外市场绩效关系的研究匮乏。基于2012—2020年中国A股上市公司参与国际技术标准制定数据,使用倾向得分匹配、多期双重差分法和Heckman两阶段模型检验参与国际技术标准制定对企业海外市场绩效的影响。结果表明:参与国际技术标准制定能够显著提高企业海外市场深度;与跟随国际技术标准制定的企业相比,主导国际技术标准制定的企业表现出更高的海外市场深度;与主导国际技术标准制定的企业相比,跟随国际技术标准制定的企业表现出更高的海外市场广度。结论可深化技术标准国际化理论解释,拓展技术标准制定与企业海外市场绩效关系研究视角,为我国企业技术标准国际化实践与海外市场策略调整提供有益启示。

论国际海运温室气体减排的市场措施方案

为对国际海事组织(International Maritime Organization,IMO)正在讨论的国际海运温室气体减排的市场措施方案进行评判,通过分析归类的方法,将各种方案划分为税费机制类方案、排放交易机制类方案、混合机制类方案等3类。借鉴IMO专家组在前期讨论中提出的多项评价标准,从便利监管、实施效果、“共同但有区别的责任(Common But Differentiated Responsibilities,CBDR)”原则的落实等3个方面对这些方案进行评价。得出以税费为基础的混合机制类方案具有一定优势,我国提出的方案相对更加契合各项评价标准。

Expanding Cross-Training Shoes of Descente Into Singapore Market

The initial segment of this paper scrutinizes Descente’s promotional strategy for its training shoes in the Singapore market.Subsequently,the introduction section provides a brief overview on Descente’s products,emphasizing the age demographic of the product’s consumer base in Singapore,preferred purchasing channels and consumer behavior tendencies.This serves as a precursor to the main body of the article.Within the main body,the paper delves into an analysis of the primary marketing strategies,along with a detailed examination of specific operational implementation.Finally,the article concludes by summarizing key insights and evaluating their impact within the marketing domain.

基于国际反腐视角的中国追逃追赃的原则与策略研究

党的二十大报告进一步强调“深化反腐败国际合作,一体构建追逃防逃追赃机制”,这是推动追逃追赃工作高质量发展的现实要求。针对当前追逃追赃过程中的新问题和新动向,既要保持对形势的清醒认识,也要坚持将战略的原则性与策略的灵活性相结合。在反腐败追逃追赃的过程中要以增强忧患意识和保持战略定力相统一、坚持战略判断和战术决断相统一、坚持斗争过程和斗争实效相统一为基本遵循。通过对江苏省领跑反腐败追逃追赃的成功经验进行分析总结,提炼了有关反腐败追逃追赃的斗争策略,为未来追逃追赃工作实现高质量发展提供启发。