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What China Can Learn from US Branding Strategies
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作者 Pamela Lilak 《China Textile》 2006年第2期82-87,共6页
Chinese textile industry is a fledgling in terms of brands strategy, not yet able to flap its wings in all-weather climates of international market. How to build up a good brand to be a great company or to have a succ... Chinese textile industry is a fledgling in terms of brands strategy, not yet able to flap its wings in all-weather climates of international market. How to build up a good brand to be a great company or to have a successful firm with a great brand is of primary concern if China continues to take the lead in the coming days, not satisfied with its status quo as OEM supplier. 展开更多
关键词 What China Can Learn from US branding Strategies US
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