Outward Foreign Direct Investment （OFDI） from emerging economies has begun to increase significantly and has been growing at a faster pace than Foreign Direct Investment （FDI） from the developed world. This resear...Outward Foreign Direct Investment （OFDI） from emerging economies has begun to increase significantly and has been growing at a faster pace than Foreign Direct Investment （FDI） from the developed world. This research seeks to assess the impact of Chinese acquisitions and their implications for the ＂Made in Italy＂ luxury sector and its firms. This paper presents a cross-case analysis of two Chinese acquisitions in order to provide some in-depth insights into the influences and the motives driving Chinese firms to invest in the luxury Made in Italy sector, the patterns and modes of the Chinese acquisitions as well as the competitive strategies and the distinctive challenges that both investors and acquired firms have to face. From the findings, it emerges that both the investor and the acquired firm need to overcome several key challenges to be mutual benefits from the acquisition.展开更多
Several studies about the brand ＂made in Italy＂ have illustrated the real significance of this brand, placing it in the top position for brand awareness in most countries. The words ＂made in Italy＂ evoke in consum...Several studies about the brand ＂made in Italy＂ have illustrated the real significance of this brand, placing it in the top position for brand awareness in most countries. The words ＂made in Italy＂ evoke in consumers＇ minds attributes that positively characterize the image of Italy as a country--in particular, the attributes of creativity, aesthetics, quality, and sophistication--facilitating the perception of a differential value through the effect of the product-country association. Italians are proud of this, but what really composes the brand ＂made in Italy＂？ Above all, is there any truth behind this expression？ The paper aims to propose a critical analysis about the ＂made in Italy＂ value appropriation and the future development of this brand.展开更多
Founded in 1926, ICE, standing for Istituto nazionale per il Commercio Estero, is designed to help the small and middle sized Italian companies to develop
During the ‘15th Intertextile Shanghai Apparel Fabrics 2009’, held in Shanghai New International Expo Centre from October 20th to 24th, 2009, Italian Trade Commission - I.C.E. organized the Italian Pavilion
文摘Outward Foreign Direct Investment （OFDI） from emerging economies has begun to increase significantly and has been growing at a faster pace than Foreign Direct Investment （FDI） from the developed world. This research seeks to assess the impact of Chinese acquisitions and their implications for the ＂Made in Italy＂ luxury sector and its firms. This paper presents a cross-case analysis of two Chinese acquisitions in order to provide some in-depth insights into the influences and the motives driving Chinese firms to invest in the luxury Made in Italy sector, the patterns and modes of the Chinese acquisitions as well as the competitive strategies and the distinctive challenges that both investors and acquired firms have to face. From the findings, it emerges that both the investor and the acquired firm need to overcome several key challenges to be mutual benefits from the acquisition.
文摘Several studies about the brand ＂made in Italy＂ have illustrated the real significance of this brand, placing it in the top position for brand awareness in most countries. The words ＂made in Italy＂ evoke in consumers＇ minds attributes that positively characterize the image of Italy as a country--in particular, the attributes of creativity, aesthetics, quality, and sophistication--facilitating the perception of a differential value through the effect of the product-country association. Italians are proud of this, but what really composes the brand ＂made in Italy＂？ Above all, is there any truth behind this expression？ The paper aims to propose a critical analysis about the ＂made in Italy＂ value appropriation and the future development of this brand.
文摘Founded in 1926, ICE, standing for Istituto nazionale per il Commercio Estero, is designed to help the small and middle sized Italian companies to develop
文摘During the ‘15th Intertextile Shanghai Apparel Fabrics 2009’, held in Shanghai New International Expo Centre from October 20th to 24th, 2009, Italian Trade Commission - I.C.E. organized the Italian Pavilion
