Along with globalisation and internationalisation in the context of higher education,a rising proportion of universities around the world adopt market-like policies and customer-oriented attitudes to compete for poten...Along with globalisation and internationalisation in the context of higher education,a rising proportion of universities around the world adopt market-like policies and customer-oriented attitudes to compete for potential students.With this regard,this article attempts to compare About Information in home page from two prestigious Chinese universities,exploring roles that two target universities act in the relation of students and higher education.Gauging language features within the notion of Moon system and Appraisal system under Halliday’s framework on interpersonal meanings,the comparison and analysis of linguistic features demonstrates that higher education in China is still provider-oriented rather than customer-oriented.However,the competition atmosphere in higher education market is seen subtly and construed directly in lexical level.展开更多
On the basis of comparison of urban and rural areas,distance and nationality,this paper analyzes characteristics of farmer tourism market in Yanbian Korean Autonomous Prefecture. There is a distinct difference in tour...On the basis of comparison of urban and rural areas,distance and nationality,this paper analyzes characteristics of farmer tourism market in Yanbian Korean Autonomous Prefecture. There is a distinct difference in tourism of urban and rural residents. The tourism difference between outer suburban and inner suburban farmers is mainly manifested in organizational ways,travel distance,travel destination,and amount of consumption. Nationality difference is mainly shown in selection of means of transportation,length of travel time,and amount of consumption.展开更多
文摘Along with globalisation and internationalisation in the context of higher education,a rising proportion of universities around the world adopt market-like policies and customer-oriented attitudes to compete for potential students.With this regard,this article attempts to compare About Information in home page from two prestigious Chinese universities,exploring roles that two target universities act in the relation of students and higher education.Gauging language features within the notion of Moon system and Appraisal system under Halliday’s framework on interpersonal meanings,the comparison and analysis of linguistic features demonstrates that higher education in China is still provider-oriented rather than customer-oriented.However,the competition atmosphere in higher education market is seen subtly and construed directly in lexical level.
基金Supported by Project of National Natural Science Foundation (41161025)the Twelfth Five-Year Plan Project for Science of Education of Jilin Province (GH11043)
文摘On the basis of comparison of urban and rural areas,distance and nationality,this paper analyzes characteristics of farmer tourism market in Yanbian Korean Autonomous Prefecture. There is a distinct difference in tourism of urban and rural residents. The tourism difference between outer suburban and inner suburban farmers is mainly manifested in organizational ways,travel distance,travel destination,and amount of consumption. Nationality difference is mainly shown in selection of means of transportation,length of travel time,and amount of consumption.