This paper presents and analyses the internal and external efficiencies of equipment maintenance, and presents that the objective of maintenance is the maximum external efficiency. It defines generalized reliability d...This paper presents and analyses the internal and external efficiencies of equipment maintenance, and presents that the objective of maintenance is the maximum external efficiency. It defines generalized reliability degree of equipment and deduces the correspondent calculating method. It overcomes the defect that traditional calculating method of reliability degree has, which only considers the factor of time not function, therefore we establish a market decision model of equipment maintenance based on it. This model can determine the marginal efficiency of maintenance investment and critical value of generalized reliability degree when it reaches break-even point. After combining the equipment maintenance with economical benefit of enterprise and marketing situation of products, an optimal maintenance strategy will be got. It provides a new method for scientific and rational decisions of equipment maintenance.展开更多
The marketing share model of price and advertising in a duopoly market was studied in this paper. Market response curves of price and advertising were presented to calculate the reasonable range based on the market fo...The marketing share model of price and advertising in a duopoly market was studied in this paper. Market response curves of price and advertising were presented to calculate the reasonable range based on the market forecast results. The interaction effect of price and advertising was considered,and the game theory was applied to a two-stage price and advertising competition which involved the market share model. A marketing decision support system (MDSS) was developed and simulation data was provided to give the solutions. The operation results show that the leading enterprise makes higher price,spends more on advertising,and earns more profit,while the small-scale enterprise has to lower the price,spend less on advertising,and has slightly higher profit rate. The system is shown to be adaptable to a wide variety of realistic situations.展开更多
We previously proposed a method for creating product maps with SOM （Self-Organizing Maps） to be used during purchase decision making. In that study, we first established two class boundaries, which divide the area b...We previously proposed a method for creating product maps with SOM （Self-Organizing Maps） to be used during purchase decision making. In that study, we first established two class boundaries, which divide the area between the minimum and maximum range of an input feature value into three equal parts. Then, we produced self-organizing product maps using classification data inputs. Finally, we applied our method to five product types and confirmed its effectiveness. In this paper, we propose a method for selecting alternatives from a product map, in which we have located a favorite several examples of selecting alternatives and making decisions using cluster, and/or from a favorite component map. We then show the AHP （Analytic Hierarchy Process）.展开更多
文摘This paper presents and analyses the internal and external efficiencies of equipment maintenance, and presents that the objective of maintenance is the maximum external efficiency. It defines generalized reliability degree of equipment and deduces the correspondent calculating method. It overcomes the defect that traditional calculating method of reliability degree has, which only considers the factor of time not function, therefore we establish a market decision model of equipment maintenance based on it. This model can determine the marginal efficiency of maintenance investment and critical value of generalized reliability degree when it reaches break-even point. After combining the equipment maintenance with economical benefit of enterprise and marketing situation of products, an optimal maintenance strategy will be got. It provides a new method for scientific and rational decisions of equipment maintenance.
文摘The marketing share model of price and advertising in a duopoly market was studied in this paper. Market response curves of price and advertising were presented to calculate the reasonable range based on the market forecast results. The interaction effect of price and advertising was considered,and the game theory was applied to a two-stage price and advertising competition which involved the market share model. A marketing decision support system (MDSS) was developed and simulation data was provided to give the solutions. The operation results show that the leading enterprise makes higher price,spends more on advertising,and earns more profit,while the small-scale enterprise has to lower the price,spend less on advertising,and has slightly higher profit rate. The system is shown to be adaptable to a wide variety of realistic situations.
文摘We previously proposed a method for creating product maps with SOM （Self-Organizing Maps） to be used during purchase decision making. In that study, we first established two class boundaries, which divide the area between the minimum and maximum range of an input feature value into three equal parts. Then, we produced self-organizing product maps using classification data inputs. Finally, we applied our method to five product types and confirmed its effectiveness. In this paper, we propose a method for selecting alternatives from a product map, in which we have located a favorite several examples of selecting alternatives and making decisions using cluster, and/or from a favorite component map. We then show the AHP （Analytic Hierarchy Process）.
