Impact of Sharing Marketing on Marketing Willingness of Employees in Internet Decoration Industry

With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration industry.Based on the data obtained from the ques-tionnaire survey,this paper makes an empirical analysis of the impact of the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing on the marketing willingness of employees in the Internet decoration industry.The results showed that the questionnaire had good internal consistency and construct validity.Through empirical analysis,it can be found that the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing have a significant positive impact on employees'marketing willingness.

A Sharing Mindset The China International Import Expo reiterates its commitment to shared market opportunities

As a pioneering step in the history of international trade, the China International Import Expo （CIIE） is the world＇s first ever importthemed national level expo.

Development of E-banking channels and market share in developing countries

There is fierce global competition within the banking industry.Therefore,banks endeavor to grow and strive to increase their market share.We analyzed the effect of developing innovative channels of presenting bank services on banks’market share.The statistical population of this research was Shahr bank’s central headquarter and its branches in Tehran,Iran.We developed questionnaires for gathering the data.The validity and reliability of the scales were tested by EFA,CFA,experts’opinion,and Cronbach’s alpha.We used linear regression to assess the impact of innovative channels,including internet banking,automatic teller machines(ATMs),mobile banking,telephone banking(TB),and point of sales(POS)on banks’market share.The results indicated that some of these channels,including internet banking,POS,and TB,positively affect a bank’s market share.The effect of two other platforms,including mobile banking and ATM development,on banks’market share was rejected.The findings of this study expand our understanding of how bank managers can improve their market share by developing innovative e-banking channels.

The U.S. Men＇s Shaving Cream Market： A Competitive Profile

Porter identifies high market share with cost leadership strategy which is based on the idea of competing on a price lower than that of the competition. However, in most consumer markets a business should serve the middle class by competing in the mid-price segment, offering quality better than that of the competition at a somewhat higher price. It is this path that can lead to market share leadership： a strategy that can be both profitable and sustainable. The U.S. men＇s shaving cream market consists of two major product-market segments： gel and foam. We test the hypothesis that the best-selling brand is very likely to be a member of the mid-price segment with a price tag that is higher than that of the nearest competition. This study is based on annual U.S. sales data for 2008 and 2007 from discount retail stores, food stores, and drug stores. We performed two separate analyses for 2008 and 2007, using cluster analysis as the main analytic tool. The results were remarkably consistent between the two years. In the gel segment--by far the most important--the price-quality segmentation analysis supported our hypothesis. An interesting finding is that, for both the gel and foam segments, we found the rank order correlation of brand unit price between 2007 and 2008 as highly significant. This means that in this market management considers the price of a brand as a strategic rather than a tactical variable. Although, technically the results for the foam segment were negative, this does not necessarily contradict our hypothesis. Finally, we discovered six strategic groups in the industry and have tried to articulate what their competitive strategy is.

Market Share Model of Price and Advertising Combined Game in Duopoly

The marketing share model of price and advertising in a duopoly market was studied in this paper. Market response curves of price and advertising were presented to calculate the reasonable range based on the market forecast results. The interaction effect of price and advertising was considered,and the game theory was applied to a two-stage price and advertising competition which involved the market share model. A marketing decision support system (MDSS) was developed and simulation data was provided to give the solutions. The operation results show that the leading enterprise makes higher price,spends more on advertising,and earns more profit,while the small-scale enterprise has to lower the price,spend less on advertising,and has slightly higher profit rate. The system is shown to be adaptable to a wide variety of realistic situations.

ZTE Base Station Market Shares Climb to World's Top 4 Position

ZTE Corporation, a leading global provider of telecommunications equipment and network solutions revealed on April 12, 2010 that Infonetics, a leading market research firm, has recently released a 2G/3G Mobile Infrastructure and Subscribers Report on the global wireless communication equipment market in 2009. According to the report, major changes have occurred in the shares of the global wireless communication market.

ZTE Tops the Global CDMA Market with a 30% Market Share

IDC＇s 2010 Global CDMA Market and Prospects research note said that by Q1 2010, ZTE had shipped an accumulated total of over 250,000 base stations, allowing the Chinese company to claim the No. 1 spot in the CDMA market with a global share of 30.3%.

Financial Valuation of Segment-Specific Marketing Activities and Market Segment Development

By applying methods of investment appraisal, this paper offers a financial approach for determining the optimal level of segment-specific marketing activities and market development under the conditions of imperfect markets and uncertainty. Within the scope of marketing planning and controlling, the model is suited to optimizing an enterprise＇s market activities and taking interdependencies between market segments, production, and investments into account. Applying duality theory of linear programming allows for identifying the income determinants and deriving formulas for a correct valuation by using （corrected） net present values （NPVs）. Under certain conditions, they can also be used to easily evaluate and financially interpret the effects of parameter changes. The author uses sensitivity analysis to support these findings and to obtain more information on the effects of these determinants.

Distribution of Market Share in the World Soft-Drink Industry

The distribution of market shares within an industry is a relevant performance measure for managers and policy makers, for it allow to determine whether a given industry is competitive or not. Usually, the perfect competition model is the reference to judge the efficiency of markets. However, there is enough empirical evidence that shows that one of the most evident features of global firms is that both their size and market are Zipf-distributed. In this paper, we show that the distribution of market shares in the world cola-drink market is skewed, but it does not follow Zipf＇s law, thus it is inadequate to generalize it to any kind of market.

ZTE Holds 1/4 Global CDMA Network Market Share

ZTE Corporation,a leading global provider of telecommunications equipment and network solutions,announced on July 30,2009 that it has been ranked as the second largest global CDMA network supplier with 25%

Existing Issues of Ride Sharing Company Operation and SharingEconomy in China:Uber Case Analysis

Under the background of the growth of sharing economy,the number of emerging companies increased in the past decade.As emerging companies,the legality and competitions with relevant industries are subject to dispute.This paper analyzes potential issues and causes of these issues in the operation of these companies from business and enterprise perspectives.The article is taking Uber as an example and accordingly presents the solutions and implementations to existing problems of the future.This paper also extends to the current and future situation of sharing economy for Chinese enterprise.

Analysis on the Strategy Choice of Market Share and Customer Share

Along with much attention increasingly to the customer share, the lifetime value of the customer and the customer loyalty become more and more important as the key factors for the perpetual development of business enterprises. This paper did a certain analysis on the comparative advantage of the customer share, and probed into the different strategy choice of business enterprises on each development stage, hoping to supply some suggestions on certain degree as reference value.

Implementing ISO9000 Standard Conscientiously to Win a Share of World Market Steadily

The CMC Bearing Co. Ltd. In Yantai,Shandong Province, is a joint venture invested by China National Machinery Import and Export Corporation with a registered capital of RMB61.50 million. It mainly produces conical ball bearings, about 90 percent of which are exported to the United States, Korea, Austria,Turkey and Brazil. It is the first enterprise of its kind in China to acquire the certificate of ISO9000 standard. During the past few years, the company,guided by the policy of achieving economic results by management, and taking the world market as its target, has made much headway with growing earnings of foreign exchange from its exports. In 1995, it earned US$813,600 and in 1996, the figure rose to US$5.9336 million. In 1997, from January to August, it earned US$6.032 million,scoring a historical high. So far, its conical ball bearings make up 40 percent of the total exported to the United States from China. To implement the ISO9000 standard and guarantee the high quality of products by way of

Search Engine Optimization,Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County,Kenya

COVID-19 is a devastating pandemic with widespread negative health,social,and economic consequences.Due to drastic changes in the business environment of tour and travel agencies,firms and marketing managers can now use search engine optimization to effectively position themselves.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.Kenya’s tourism ministry and state government work hard to improve the business climate for tour and travel companies.Despite the overall positive image,international tourist market growth rates in Kenya have been 3.5 percent slower from 2017 to 2019 compared to previous years.This was further aggregated by the onset of the COVID-19 pandemic in the year 2020,when the growth rate of tours and travel agencies fell by 65%.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.This study adopted a positivist philosophy.Both descriptive and explanatory research designs were used.A self-administered semi-structured questionnaire was used to collect data from 324 registered tours and travels agencies picked from and a sample of 179 were used.Data analysis included the development and interpretation of both descriptive and inferential statistics,such as frequencies,mean,percentages,and standard deviation,and was presented using tables and numerical values.The results of regression analysis established that search engine optimization had a positive and significant effect on market performance of the registered tours and travel agencies picked from a sample of 179.The study recommends that agency management ensure that the firm’s website is easily accessible in order to improve agency performance.Using the internet to gain a large market share can assist tours and travel agencies in improving the performance and income of their websites.

Dynamics of the Austrian Food Market: Application of Lotka-Volterra Differential Equations

The organic food market has become an important part of food industry. We analyze sales data from Austria for 2014 to 2020 of 124 products from 25 product groups in six categories, each in conventional and organic form. We fitted their market shares by means of a modified Lotka-Volterra model with constant coefficients. When only organic and conventional products were compared, a significant increase in market shares was observed for 15 of 25 organic product groups, indicating a continuing growth of the organic food market. The typical Lotka-Volterra dynamics was a predator-prey dynamics with an organic product (group) predating on conventional products that were in symbiosis.

A Simplified Approach for Implementing Capital Gain Tax in Stock Marketing

The sustainability of a country inevitably depends on proper taxation system. To date, there are many taxes implemented by the ruling authorities of a country. The taxes that are sourced from stock markets or share markets are paramount to better govern a country. The capital gain tax (CGT), which is incurred in disposing the shares or stocks owned by an investor or an institution, is one of the taxes implemented in stock markets. Though in the past many attempts have been made to properly streamline the CGT, the methodologies or the approaches used in the implementation of CGT, even in the United States, are not well-grounded from a scientific point of view. Therefore, in this paper, a simplified approach based on the assumption that the CGT is implemented on a yearly basis is proposed. The CGT is calculated for each stock owned by an investor or an institution. The approach is implemented using an open access platform: AMP (Apache-MySQL-PHP). Subsequently, the proposed approach is tested using some hypothetical data. The proposed approach, which is easy-to-use, practical and un-biased, is of use to any country that is willing to progress towards the sustainability. Moreover, the proposed approach with the current technology will enhance the developing nations which have large size of informal economy, on designing and implementing effective tax policies and administrations.

ZTE Gains Second Largest Share of the Global Optical Networking Market in 2011

22 August 2012 -- ZTE Corporation, a publicly listed global provider of telecommunications equipment and network solutions, announced its interim results for the six months ended 30 June 2012. Based on both HKFRS and PRC ASBE, ZTE recorded revenue of RMB 42.64 billion for the period, an increase of 15.2% year-on-year. Pre-tax profit in the period was RMB 656 million, a decrease of 48.5% year-on-year. Basic earnings per share for the period were RMB 0.07. During the reporting period,

ZTE Gains Second Largest Share of the Global Optical Networking Market in 2011

ZTE gained the second largest share of the global optical networking market of any company for the second year in a row. ZTE gained 1.8 share points on 2010. In two years, the company moved from world No. 5 to world No. 2 in the global optical network market, and its annual revenues now surpass $1.7 billion.