Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.

Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Research on Marketing Strategies of Pinduoduo Based on SWOT Analysis

The development of the Internet has led to a dramatic increase in online shopping users.E-commerce enterprises have been rising and becoming very successful in China in recent years.As an e-commerce platform established in 2015 and going public in 2018,Pinduoduo has become one of the three biggest e-commerce in China in a short period of time.This attract many people’s attention,which drives people to explore the reason behind it.SWOT analysis is a model that enables us to analyze the strengths,weaknesses,opportunities,and threats of an enterprise.In this study,we use SWOT analysis model to analyze the marketing strategy of Pinduoduo,summarize the current status of Pinduoduo,and give some suggestion for itself and the other e-commerce platforms.

Marketing Strategies for Chinese Specialty Agricultural Products under the Internet Environment : Taking Tianshui Qinzhou Big Cherry Industry as an Example

Combined with the current situation of marketing of Chinzhou big cherries in Tianshui,we find out the problems in the development of network marketing of Chinzhou big cherries and put forward corresponding countermeasures and suggestions to improve its marketing level and solve the problem of imbalance between supply and demand of Qinzhou big cherries.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

Marketing Strategy Analysis of Migu Video App Based on 4I Theory

With the increasing maturity of 5G technology and the comprehensive development of video apps on the Internet,the landscape of video app downloads shows that Migu Video lags behind giants like iQiyi,Tencent Video,Youku,and Mango TV.However,during the Tokyo Olympics and the Beijing Winter Olympics,Migu Video’s focus on sports coverage and commentary led to increased public use and app downloads.This study analyzes the marketing status and strategy of the Migu Video App.It conducts a detailed analysis using the 4I theory-interest,interaction,individuality,and initiative-and proposes a brand marketing strategy tailored for Migu Video.This aims to provide insights into the marketing strategies of other mobile Internet companies.

Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Strategies of Mexican Rural Communities to Entry in the Local and Global Markets

This paper highlights the main features of the economy of rural households in Mexico and analyzes their strategiesto entry in local and global markets. It built a model of household economies using ordinary least squaresregression with data collected through a probabilistic survey in four communities. Especial care was taken to avoidmulticollinearity problems. The study communities are situated in Oaxaca state, Mexico in two contrasting climaticenvironments that present different conditions to access the markets. The resulting model not only identifies thehouseholds＇ market strategies but also measures the impact of households＇ decision-making about allocation ofresources on the household wellbeing. Contrary to the discourse on Mexico-US migration, this paper shows that therural households＇ labor for international migration is shrinking. A process of diversification of income sources isalready going on in rural areas, therefore, households rely increasingly on wages, family businesses, andgovernment transfers; besides, they complement their income with subsistence production and transfers from otherhouseholds. Finally, it was found that in some cases the simultaneous allocation of material and socio-demographicresources to economic activities and labor markets could restrict the increase in household wellbeing if thedemographic structure is already altered.

Marketing Strategies Evaluation and Selection for Supply Chain Management Under Uncertainty

Sustainable marketing,often known as green marketing,has grown in popularity over the last two decades.Government is currently putting pressure to encourage firms to become environmentally aware in multiple aspects like human and financial utilization,advertisement,and product movement.Different types of companies are including many environmental campaigns into their own products to take advantage of the problem.Although many scholars have addressed the relevance of green marketing as well as theory development,this study is unique in that it examines both techniques in a fuzzy context.The integrated Fuzzy Multicriteria Decision Making Model(MCDM)of the analytical hierarchy process(AHP)and a Portuguese-acronymous MCDM method(TODIM)are used to select the best marketing strategy from five alternatives:(i)Green Design,(ii)Green Positioning,(iii)Green Pricing,(v)Green Packaging,and(iv)Green Disposal.based on criteria such as the scale of the green market,price parity,and the commitment of top management.AfuzzyMCDMmodel for evaluating green marketing strategies was established in the study as contributions for decisionmakers in this field under unclarified circumstances.This research also a useful guideline for ranking alternatives in others industry.

Self-concept and Marketing Strategies

This contribution of this paper is devoted to the research results in the field of self-expression and self-image of the individual in the world of information processing and cognition. Marketing strategies help make decisions that will help us to bring the subject to market activities. The current trend is a knowledge-based society, skills, abilities, information, storage, and transmission. Our marketing strategy focuses on four key issues： production, respectively service, price, distribution channels, and advertising. It is important to know how to develop an individual＇s current self-image. Implementation strategies are then engaged in transforming decisions into concrete action, meaning, and the decision has to be taken with regard to flexibility and acceptance. The sample consists of 4,420 respondents, men and women in three age groups： 0-15 years, 16-40 years, and 41-60 years. All responded to one question, ＂Where is your center？＂ Respondents had to show on their body. The question was chosen very sensitive, not to predict the answer. Terms soul, psyche, personality would be very manipulative, and therefore were excluded. In line with expectations, the majority of respondents have shown to their head, chest, and abdomen, but were also unconventional answers, in accordance with the preferred self-image and values of the individual. Lessons from research outputs were analyzed by the following processes： general description, item-total correlation, exploratory factor analysis of individual areas, and correlation analysis of individual items. It was found that medium correlations between area of body abdomen and age to 15 years were significant. Mean item-total correlation for areas of body were： Head was 0.35 and chest 0.43, and abdomen 0.22. In the descriptive statistics it was found that most respondents preferred the chest, followed by the head and abdomen. As for the distribution of respondents into three age groups, we found differences between men and women. Next, it was analyzed the relationship between the areas of the body and gender. Statistically significant differences were found on the chest, where women scored more than men, and it was also found significant differences in the abdominal area, where men scored more than women.

A 6Ps-Based Analysis of HTC Company’s Marketing Strategies in China's Mainland

Taiwan’s smart phone brand HTC was once a typical symbol of Asian information technology and one of the world’s largest smart phones’OEM as well as the earliest companies involved in the development of smart phones manufacturing.Since 2011,due to its complex product line,single sales distribution and deficiency in marketing investment in Mainland market,sales volume of HTC has been declining unceasingly,with market share decreasing year by year.The brand seems to have disappeared in recent years.This study applied the 6Ps model to analyze the marketing strategies of HTC in China's Mainland by observing the current marketing environment.Through the analysis of current development of HTC,problems and inner causes could be found and reasonable suggestions provided accordingly.

Marketing Strategies under the Guidance of the Principle Giving Priority to Efficiency

To realize profit making as well as a steady growth, enterprises should have the marketing strategies meeting the development.In this paper, the experience of enterprise marketing is discussed through the analysis on Wanda and Baogang Group successfully applying the principle giving priority to efficiency and achieving outstanding marketing strategies, and also the problems necessary for enterprises to focus in making marketing strategies are analyzed, aiming at providing certain reference for enterprises to make marketing strategies.

Relevance of Marketing Strategies for Gas Stations in China - An Analysis Using SPSS

This study aims to find out the relevance of marketing strategies for gas stations in China.According to IBISWorld,the companies holding the largest market shares in China’s gas station industry include China Petrochemical Corporation,China National Petroleum Corporation,Sinochem Corporation,China National Offshore Oil Corporation,and BP(China)Holdings Limited.Marketing has changed over the past several years.Similarly,gas station marketing is all about more customers,greater sales,and higher profits.Technology provides many different marketing tools to see more fresh faces at the door,increase repeat sales,and improve profits.Word-of-mouth advertising should be encouraged,especially when contests are being held.The prizes from these contests may include car essentials,free coffee,free car wash,or coupons to be used at convenience stores.Customers who have won these contests would surely go around advertising the particular gas station,ultimately bringing in more customers.Other than that,managers can boost the sales volume through radio promotions as well.This study also aims to give future businessmen and women some ideas on how to deal with different kinds of strategies when it comes to marketing,especially in China in hope to cater and prove to the people of China the possibility of promoting businesses,such as the oil industry.

Research on Marketing Strategies of Product D—a Chronic Myelogenous Leukemia Drug for Pharmaceutical Company A

Objective To put forward some suggestions on the marketing strategies for chronic myelogenous leukemia in a pharmaceutical enterprise.Methods Based on the development status of the pharmaceutical industry and the SWOT analysis of a company’s product,the marketing strategies were formulated to provide theoretical basis for pharmaceutical enterprise to adapt to the new medical reform.Results and Conclusion Nowadays,due to fierce competition,in order to expand the new market,enterprises should implement the strategies of new products,centralized management and professional training.Meanwhile,the effective marketing strategies should be formulated and strictly carried out according to the conditions of the pharmaceutical company.

Analysis on the Transformation of Marketing Strategy and the Countermeasures under the Network Economic Times

In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. （1） Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. （2） Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. （3） The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system.

Quality of High-Tech Product Marketing A Comparative Study Between Chinese and European Telecommunication Companies in Saudi Arabian Market

This paper specifies substantial characteristics in high-tech industry which is playing an increasingly dominant role in men＇s lives with the rapid development of high-tech industry, among which the telecommunication industry is the best example. From a macro perspective, competition has been fierce in high-tech and telecom over the past years, especially in increasingly saturated markets such as North America and Europe. In order to sustain and thrive in this market, companies have to apply various applicable strategies. The dominance of enterprises from developed nations is not a rare phenomenon. How China as a late-comer can succeed in the high-tech field is a serious issue that requires consideration. China＇s Huawei, a relatively new enterprise that has become a leader in telecom industry, boasts a perfect example in this case. This paper attempts to investigate how Huawei made its way into the telecom sector by comparing with Ericsson, a giant telecom enterprise in European market. More specifically, the paper aims to explore the most significant factors in developing a suitable marketing strategy for telecom companies in Saudi Arabia. The results of the study show that given the nature of telecom industry, innovation and customization play a crucial role in venturing in foreign nations. It can also be concluded that an overall analysis of various factors is quite essential when entering middle-eastern markets such as Saudi Arabia. This also gives China a revelation that being a late-comer is never an excuse to expand its telecom sector, instead, as long as due attention is given to enterprises＇ marketing strategies and competitiveness. Conclusions have been made about the nature, characteristics, the Saudi Arabia markets, and goals and objectives telecommunication in Saudi Arabia. Methodology has been used for stating and structuring the empirical data.

Internationalization and the Structure of the Company＇s Marketing Strategy on International Markets Theoretical Remarks

The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements： the basic dimensions of foreign market entry modes （part 3） and business presence strategies in overseas markets （part 4）. This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science.

NIKE CORRE： Generation Y Moves the Running Market

Focus on customer experience has proven to be one of the most important tools for the acceptance of the message of a brand by Millennials （Generation Y）. The aim of this study is to demonstrate how Generation Y influences, through their behavior and customs, the decisions to be made by the marketing area of companies. In this sense, the study seeks to demonstrate this situation by addressing the running market, which is consistently growing in Brazil and has unexplored niches, as in the case of a group of young runners who belong to Generation Y that called the attention of Nike＇s running segment, and was the focus of this research study. The case study was conducted by the qualitative method, based on an empirical investigation, in addition to a literature review. In this sense, it addressed the emergence of Generation Y, and how was the progress of the media that monitored it during this transition, going through multi-platform advertising. This approach is followed by a study of the running market and the role of Nike in it, how the project emerged and its relationship with Generation Y＇s behavior.

How Can a New Brand Enter the U.S.Market:A SWOT Analysis of the Amor Dance Company

Driven by the trend of DanceSport,Amor Dance wants to enter the North American market to sell its high-quality and well-designed professional/amateur dance shoes.In the current study,a Strength/Weakness/Opportunity and Threat analysis is adopted to analyze the customer and the current market.Based on the results,two strategies are proposed:(1)to use Amor Dance’s higher quality to attract more professional dancers,for whom price is not an important consideration in the North American Market,and(2)to manufacture in China in order to reduce the cost.