Analysis of Young Girls’Eagerness to Spend for Disney Virtual Characters Based on Marketing Mix Theory

A virtual character is a design of a fictitious creature with distinctive characteristics created by people,and Disney virtual characters are those Intellectual Property(IP)images that appeared in Disneyland and Disney movies.This investigation aimed to explore why many younger females are keen to spend money on Disney virtual characters.This paper adopted the Marketing Mix Theory strategy(product,price,placement,and promotion(4P)),and the SWOT analysis method has been utilized.This paper investigated the relationship between the 4Ps and consumers’purchasing intentions,and it turned out that unique design and effective promotion in this Disney case would promote consumers’purchase intention,while the higher price and less accessible placements affected their purchase intentions.Thus,the high price and limited places somewhat inhibit customers’desire to buy;due to the attractiveness of the product itself and the promotion on the internet,the target consumers are still willing to consume.

BASIC EQUATIONS, THEORY AND PRINCIPLE OF COMPUTATIONAL STOCK MARKET (Ⅰ)──BASIC EQUATIONS

This paper studies computational stock market by using network model and similar methodology used in solid mechanics. Four simultaneous basic equations, i. e., equation of interest rate and amount of circulating fond, equations of purchasing and selling of share, equation of changing rate of share price, and equation of interest rate, share price and its changing rate, have been established. Discussions mainly on the solution and its simple applications of the equation of interest rate and amount of circulating fond are given. The discussions also involve the proof of tending to the equilibrium state of network of stock market based on the time discrete form of the equation by using Banach theorem of contraction mapping, and the influence of amount of circulating fond with exponential attenuation due to the decreasing of banking interest rate.Keyworks: stock market; network model; differential equation; contraction mapping; elasticity; methodology

The Formation and Major Breakthroughs of the Theory of Socialist Market Economy

① Without a correct reform theory, there can be no successful reform practice. Since the Communist Party of China (CPC) convened the Third Plenary Session of the 11 th Central Committee (December, 1978), a fundamental reason for the tremendous achievements China has scored is that it has had the guidance of Deng Xiaoping Theory. Broad and pro-

Research on Customer Satisfaction Based on 7Ps Marketing Mix Strategy:A Case Study of Suofeiya

Based on the situation of China’s custom home furnishing industry,this paper systematically analyzes the marketing environment and market competitiveness of China’s custom home furnishing industry.If an enterprise wants to produce in the market competition,marketing strategy is very important to the development and competition of the enterprise.Marketing strategy,based on Guangxi Suofeiya custom household customer satisfaction as the research object,based on the demographic characteristics and consumer behavior and marketing strategy,carries on the quantitative analysis of customer satisfaction,component factors affecting customer satisfaction index,set up 28 observation variables affecting customer satisfaction,uses the questionnaire survey,through the questionnaire star network distributed in the form of data collection;SPSS 22.0 descriptive statistical analysis,reliability analysis,validity analysis,correlation analysis,and regression analysis were carried out on the collected data.By studying the significance of demographic characteristics,consumer behavior,and marketing strategies,customer satisfaction,the results show that different aspects of gender,age,monthly household income,and occupations are different from customer satisfaction,but different education levels have no significant difference.According to the research conclusion,from the perspective of 7Ps marketing theory,optimization marketing suggestions are put forward for Sophia Company to improve customer satisfaction,so as to enhance its competitiveness in Guangxi home furnishing market,and provide reference for other customized home furnishing enterprises.

B2B MARKET FORMATION AND WELFARE IMPLICATION IN A BUYER'S MARKET

The emergence of B2B electronic markets has greatly changed the relative bargaining power of buyers and sellers.We study the equilibrium market structure in a buyer＇s market.We find that buyer-controlled B2B markets and neutral B2B markets have different equilibrium structures,and the emergence of B2B markets will increase social welfare,but its effect on buyers and sellers will be different：B2B markets increase the consumer surplus of the end market,but their effects on buyer and seller profits are moderated by the relative bargaining power of buyers and sellers.The profits of the side with much weaker bargaining power will decrease due to the introduction of B2B markets.