Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Innovation and Development Trends in ASEAN Marketing Models in the Digital Age

The digital wave is reshaping the global economic landscape with unprecedented force,especially in the dynamic and promising ASEAN region.Southeast Asia,a multicultural gathering place composed of ten countries,is experiencing profound changes due to the digital revolution,and its marketing model is also displaying new vitality.With soaring internet penetration,widespread use of smartphones,and the booming rise of social media,ASEAN markets have become at the forefront of global digital marketing innovation.This transformation is not only about the application of technology but also involves a comprehensive shift in thinking,consumer behavior,and business strategy.The purpose of this paper is to explore in depth how ASEAN marketing models are innovating in this era and to identify future trends,with a view to providing insights for companies to help them remain competitive in the rapidly changing market.

Sustainable Development Strategy and Tactics of Small Enterprises under Market System

Based on an analysis of small enterprises’features,com-bined with an example which the authors experienced,the sustainable development strategy and tectics that thesmall enterprises can adopt in the new century are dis-cussed and presented in this paper.These strategies arefocusing on one target strategy,finding the vacancystrategy,management characteristic strategy,unitedcompetition strategy and contract management strategy.And the tactics are internal reformation,united refor-mation,technology purchase and technology transfer-ring.

Operation optimization strategy of existing residential building energy-saving renovation market:From the perspective of subject behavior

The energy-saving renovation of existing residential buildings is a crucial measure to achieve the strategic goal of energy conservation and emission reduction in China and build ecologically livable cities.This article focuses on the perspective of subject behavior,starting from analyzing the current situation and difficulties of the operation of the energy-saving renovation market for existing residential buildings in China,drawing on the practical experience of the operation of the existing residential building energy-saving renovation market abroad.Based on principles such as systematicity,humanization,feasibility,and sustainability,the article constructs an operation optimization system of the existing residential building energy-saving renovation market from the perspective of subject behavior.In order to provide a reference for the healthy and orderly operation of the existing residential building energy-saving renovation market,this paper proposes implementation strategies for optimizing the operation of the existing residential building energy-saving renovation market.Suggestions are proposed from four aspects:optimizing the market environment,innovating the financing model,building the information sharing platform,and utilizing the synergies of the main subjects.

Marketing Strategy Analysis of Migu Video App Based on 4I Theory

With the increasing maturity of 5G technology and the comprehensive development of video apps on the Internet,the landscape of video app downloads shows that Migu Video lags behind giants like iQiyi,Tencent Video,Youku,and Mango TV.However,during the Tokyo Olympics and the Beijing Winter Olympics,Migu Video’s focus on sports coverage and commentary led to increased public use and app downloads.This study analyzes the marketing status and strategy of the Migu Video App.It conducts a detailed analysis using the 4I theory-interest,interaction,individuality,and initiative-and proposes a brand marketing strategy tailored for Migu Video.This aims to provide insights into the marketing strategies of other mobile Internet companies.

The Market Development of Children’s Go Training and the Difficulty and Countermeasure Analysis of Go Training

The children’s Go training market is experiencing vigorous growth but also faces several challenges.As the importance of Go in cultural education increases,the market expands,with growing demand and involvement from training and educational institutions.However,the market encounters difficulties such as a shortage of high-quality Go coaches,uniformity in training content and methods,and high training costs.To address these issues,measures can be taken to strengthen the team of Go coaches,diversify training content and methods,and optimize the training cost structure,thereby promoting the healthy development of the children’s Go training market.

Research on the Development Strategy of Smart Tourism in Hainan Under the Background of Big Data

Hainan is a major tourist province.It is urgent to promote the transformation and upgrading of Hainan’s tourism industry from a traditional service industry to a modern service industry by means of informatization.Smart tourism is a brand-new tourism form and operation mode of tourism transformation and upgrading.Integrating big data technology will make smart tourism more accurate in three aspects:tourism management,tourism service,and tourism marketing,and further enhance the satisfaction of the tourism experience.This paper studies the development status of smart tourism in Hainan,deeply summarizes its existing problems and causes,and puts forward the development strategy of smart tourism in Hainan to promote the healthy development of the tourism industry in Hainan.

Analysis of Enterprise Marketing Strategy Optimization from the Perspective of New Media

With the advent of the economic era of“Internet+,”new media has become a new means of enterprise marketing by virtue of its own advantages,including fast communication speed,diversified communication channels,low cost,and novel content.Enterprises should actively integrate into the new media era,constantly improve their cultural soft power and new media marketing ability,build new marketing systems,set up professional new media marketing teams,and further improve their marketing ability;innovate new media marketing content,attract consumers’attention,and expand the audience group;open up new media marketing channels,carry out diversified marketing,comprehensively enhance their marketing ability,and succeed in the fierce market competition.

Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

Financial Valuation of Segment-Specific Marketing Activities and Market Segment Development

By applying methods of investment appraisal, this paper offers a financial approach for determining the optimal level of segment-specific marketing activities and market development under the conditions of imperfect markets and uncertainty. Within the scope of marketing planning and controlling, the model is suited to optimizing an enterprise＇s market activities and taking interdependencies between market segments, production, and investments into account. Applying duality theory of linear programming allows for identifying the income determinants and deriving formulas for a correct valuation by using （corrected） net present values （NPVs）. Under certain conditions, they can also be used to easily evaluate and financially interpret the effects of parameter changes. The author uses sensitivity analysis to support these findings and to obtain more information on the effects of these determinants.

Current Situation and Prospects of China's Carbon Market

Through literature review method,this paper systematically analyzes and studies the general situation of China's domestic carbon market,market and technology system,pricing mechanism,trading status,carbon finance,feasible paths for marketing,and development prospects of China's carbon market.This study is of great significance for the systematic understanding of the development of China's carbon market,and also has important reference value for the realization of the national dual-carbon strategy in China.

The Study of Strategy for the Development of Ying Charoen Market to Become Environment-Friendly Market

The results of using microorganism to clean appliances and buildings show that it was a highly efficient method.The researcher found that microorganism was more human and animal friendly than chemicals,and was good for environment as well.Ying Charoen Market was constructed in the year 1955,so it has existed for more than 63 years.The market has all kinds of food and has been a food center for people living in Northern Bangkok for a long time.Thus,it is not surprising that the market is also the center of people,garbage,and pollution,which produce negative effects on the environment.The research population consists of stakeholders(owner,managers,employees,suppliers,vendors,and consumers)in Ying Charoen Market.In details,there are 1,512 vendors in the market,which can be classified into 15 groups according to the main types of products.This study used mixed methods of methodology,in particular,exploratory sequential method.It was a qualitative research and an action participatory research.The objectives were to study the current condition,context,factors,and problems of Ying Charoen Market that are related with the environment,and to establish strategies for developing Ying Charoen Market to become environment-friendly.The data were analyzed by content analysis.The results expected from this research is to have a guidance for producing the strategy of environment management,which will lead to the participation of related people,lower cost in the long term,and good health for employees,vendors,and consumers in the market,as well as positive effects on the environment in general.In addition,the research is piloting the service of how to operate business in environment-friendly way.It is also a model for other markets or enterprises all over the country,presenting them how to manage their business to become sustainable and environment friendly.

Optimization and implementation strategy of ESCO driving force in the development of energy-saving transformation market of existing buildings

The development of the existing building energy-saving transformation market is inseparable from the internal driving force of ESCO.Giving full play to the driving role of ESCO scientifically is the internal requirement to promote the healthy and orderly operation of the existing building energy-saving transformation market.This paper summarizes the practical experience of developing ESCO driving force operation in foreign existing building energy-saving transformation market,analyzes the bottleneck of developing ESCO driving force operation in China’s existing building energy-saving transformation market,and puts forward useful practical enlightenment based on the comparison between home and abroad;According to the optimization principle of ESCO driving force operation in the development of existing building energy-saving transformation market,the optimization design framework of ESCO driving force is proposed,and the implementation strategy of ESCO driving force optimization in the development of existing building energy-saving transformation market is planned.In order to optimize and improve the effectiveness of the operation and development of the energy-saving transformation market of existing buildings with the internal driving force of ESCO.

Expanding Cross-Training Shoes of Descente Into Singapore Market

The initial segment of this paper scrutinizes Descente’s promotional strategy for its training shoes in the Singapore market.Subsequently,the introduction section provides a brief overview on Descente’s products,emphasizing the age demographic of the product’s consumer base in Singapore,preferred purchasing channels and consumer behavior tendencies.This serves as a precursor to the main body of the article.Within the main body,the paper delves into an analysis of the primary marketing strategies,along with a detailed examination of specific operational implementation.Finally,the article concludes by summarizing key insights and evaluating their impact within the marketing domain.

Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.

The Docking of Talent Training Strategies and Job Market in Higher Vocational Colleges Under the Background of Slow and Difficult Employment

Students in higher vocational colleges are faced with difficult problems such as slow employment,which highlights the dislocation between education and the market.This study surveyed thousands of students and hundreds of enterprises,and put forward docking strategies.The analysis shows that the mismatch between skills adaptation and literacy is the main cause of slow employment.To this end,research and design training programs,including curriculum restructuring,school-enterprise cooperation practice platforms,and employment-oriented quality improvement plans are imperative.At the same time,we will develop teaching modules for career planning to enhance competitiveness and ensure that the content is synchronized with industry standards.After the implementation,the employment rate of students increased by 15%within six months,the degree of interconnection increased by 20%,and the degree of enterprise recognition increased by 25%.The research effectively promotes the docking of higher vocational education with the market,and has far-reaching significance for easing slow employment.

Analysis of Porter’s Five Forces Competitive Model in China’s Property Rights Trading Market

In recent years,China’s property rights trading market has been extremely competitive,but there are also new contradictions and challenges.This paper aims to analyze the external and internal competitive market of the property rights market through Porter’s five forces competition model,then find out the problems and defects in the development,thereby promoting the better development and progress of China’s property rights trading market.

Development Strategy of Green Marketing of Pharmaceutical Enterprises against the Background of Building a Beautiful China

Objective To study the key issues and links in the construction of green marketing for pharmaceutical enterprises combined with the law of scientific development,so as to make joint efforts for the construction of beautiful China.Methods The literature and interview methods were used to demonstrate that green civilization was to pursue the harmonious coexistence between environment and human beings.Besides,the responsibilities and problems that pharmaceutical enterprises faced in the context of building a beautiful China had to be solved urgently.Results and Conclusion China should summarize historical errors and face the current situation while building a beautiful country.In addition,pharmaceutical enterprises should clarify the key links of green marketing to solve the problem of“three wastes”.Meanwhile,they should bear other responsibilities to promote green civilization and social development.