A Corpus Study of Acupuncture from the Perspective of Mass Media Based on the Corpus of Contemporary American English

Based on the Corpus of Contemporary American English(COCA),this study examines acupuncture from the perspective of mass media.Acupuncture has been circulating throughout the Chinese Cultural Circle since the Qin and Han Dynasties,and has since spread directly or indirectly to the rest of the world.The United States boasts the world’s second-largest acupuncture market,with its laws,regulations,industry growth,research,and education all positively influencing the development of acupuncture in other nations.This study uses COCA to analyze the form and content of acupuncture’s dissemination in eight different types of media.The findings show that acupuncture appears in COCA a total of 1,788 times,with the highest frequency in magazines,followed by blogs,and the lowest frequency in fiction.These findings reveal the popularity of acupuncture in mass media in the United States and provide empirical data and insights for the future dissemination and development of acupuncture in the United States.

Social bots and mass media manipulated public opinion through dual opinion climate

Opinion dynamics models based on the multi-agent method commonly assume that interactions between individuals in a social network result in changes in their opinions.However,formation of public opinion in a social network is a macroscopic statistical result of opinions of all expressive individuals(corresponding to silent individuals).Therefore,public opinion can be manipulated not only by changing individuals'opinions,but also by changing their states of expression(or silence)which can be interpreted as the phenomenon"spiral of silence"in social psychology.Based on this theory,we establish a"dual opinion climate"model,involving social bots and mass media through a multi-agent method,to describe mechanism for manipulation of public opinion in social networks.We find that both social bots(as local variables)and mass media(as a global variable)can interfere with the formation of public opinion,cause a significant superposition effect when they act in the same direction,and inhibit each other when they act in opposite directions.

The Effects of Mass Media on Chinese Cultural Change in Global Con⁃ text: Taking Festival Culture as Example

With advanced technologies and globalization,there are more and more forms of mass media to transmit information.Different theories have been developed to study the effects of mass media on people and culture.This paper focuses on introducing the concept and functions of mass media and taking festival culture as example to explore how to use media correctly to carry forward cultural inheritance.

The Evolution of Mass Media and Shanghai-Style Suzhou Pingtan in Modern Shanghai

With the development of urban culture in modern Shanghai,Shanghai style(海派Haipai)has gradually formed its own features.As a crucial component of urban culture,modern mass media reflects the essence of Shanghai-style culture in its development.Its modernity,commerciality,openness,and innovation display the cultural trait of keeping up with the times.During the Xianfeng and Tongzhi periods of the Qing Dynasty(1851-1875),Suzhou Pingtan(苏州评弹)was introduced to Shanghai due to the influence of the Taiping Rebellion(太平天国战争),and began its Shanghai-style evolution in the context of modern mass media.On the one hand,modern newspapers and electronic media became crucial tools for the promotion of Suzhou Pingtan performers;on the other hand,the daily lives,performing careers,and public images of these performers became focal points of media attention.Mass media facilitated the Shanghai-style development of Suzhou Pingtan,and through it,changes in commercial awareness,performance styles,artistic expressions,musical innovation,and the celebrity-like performers all reflected the process of Shanghai-style development in Pingtan art.

The diffusion of Hong Kong cultural values to China's Mainland: a case study in Shenzhen

s—Since Shenzhen became a special economic zone in 1980, it has achieved spectacular growth in its economy. At the same time, it has opened its door to the importation of foreign goods and cultures,particularly from its neighboring city,Hong Kong.Nowadays,Hong Kong cultural traits, including materialism, individualism, and the idolization of movie stars and pop singers have become well accepted and commonly followed by the people in Shenzhen. This paper looks into the role of mass communication, particularly television programs, in this process of cultural diffusion, and to assess the cause and effect of such changes on Shenzhen.

Are Participants in a Behavior Change Communication Campaign More Likely to Seek Care for Childhood Diarrhea? A Study of Caregivers of Children under 2 in Tanzania

Stunting remains a particular challenge in Sub-Saharan Africa. Despite encouraging declines in Tanzania over the past 25 years, one-third of Tanzanian children under the age of five years are stunted. Diarrhea remains one of the greatest causes of childhood stunting worldwide. Mass media has been used to improve the uptake of behaviors associated with reductions in diarrhea. This study evaluates the effectiveness of a mass media campaign in the Lake Zone region of Tanzania from 2015-2020 and positive changes in caregiver health-seeking behaviors related to diarrhea in children. Approximately 5000 households participated in a cross-sectional survey after a communications campaign. Exposure variables included hearing and seeing radio and TV spots and participating in a variety of interpersonal communication approaches. Study results indicated primary caregivers (mothers) exposed to media messages only (OR 1.66, CI 1.05 - 2.62), and to media messages and interpersonal communication (OR 2.51, CI 1.48 - 4.26), were more likely to seek advice or treatment for diarrhea from a health facility. Primary caregivers exposed to both media messages and interpersonal communication were more likely to give oral rehydration salts (OR 2.56, CI 1.72 - 3.79), zinc tablets/syrup (OR 1.74, CI 1.18 - 2.57), and homemade fluids (OR 2.02, CI 1.15 - 3.55) when their children had diarrhea. Male heads of household (fathers) exposure to mass media was not associated with care-seeking for diarrhea treatment.

Online Content Impact on Young people’s Values Transformation

The investigation that underpins the present article interprets the gaps of the social data continuum.It is designed to select a set of images from the“media noise”of the information society,and then describe those that characterize the visual conceptualization of the ideas.The authors present the results of their 14-year research based on the original research methodology,and carried out in several stages(2006,2012,2017).The study is called“Fictional creatures of the mass media era.Russia,21 century”.In 2017,it is assumed that the overall youth international value agenda,an essential feature of which is the further reduction of the impact of advertising and brand communications,has been formed.Specific data are given in the article.

EFFECTS OF TRANSVERSE OSCILLATIONS ON NATURAL CONVECTIVE FLOW INDUCED BY COMBINED THERMAL AND MASS DIFFUSIONS IN POROUS MEDIA

This paper studies the unsteady heat and mass natural convection in a highly porous medium bounded by an infinite vertical porous wall. The unsteady source of the problem arises from the transverse oscillations in suction velocity of fluids, The analytical results for the problem are obtained based on the method of small parameter, and show that the natural circulation in the porous medium is affected by this kind of oscillation.

Women's Voice in Mass Media

IN May of 1996, Women’s Media Monitoring Network was set up in Beijing. The organization was established on the commemorative convention for the 10th anniversary of The Capital Female Journalists Association, aiming to open women’s eyes and discover their voice in mass media. Just one year after its establishment, the Network aroused extensive attention