This article analyzes the role of the media during the 2011 social protests in Israel, in order to examine why the ＂Social Justice＂ protest proved more effective than any other social protest organized previously in...This article analyzes the role of the media during the 2011 social protests in Israel, in order to examine why the ＂Social Justice＂ protest proved more effective than any other social protest organized previously in Israel. Scholars have shown that media fi＇aming has a powerful effect on citizen perception and policy debates. The social protests focused on the political-social-economic policy based on a neo-liberal ideology. They signified the beginnings of resistance to the system and became the focus of public and media identification via reports published by leading Israeli newspapers： Yedioth Ahronoth and lsrael Hayom. Using content analysis, the author explore how the media plays an important role to shape the public perception of how to think and act about the protest. Due to the results, we evident the expand media capacity and influence, and that these effects are mediated in presenting positive and supportive coverage, including connotations and metaphors expressed by means of familiar slogans and events in the collective memory of Israeli society. Additionally, the expression ＂social justice＂ that became the protest＇s slogan, offered a broad common basis with which each citizen could identify, including journalists.展开更多
文摘This article analyzes the role of the media during the 2011 social protests in Israel, in order to examine why the ＂Social Justice＂ protest proved more effective than any other social protest organized previously in Israel. Scholars have shown that media fi＇aming has a powerful effect on citizen perception and policy debates. The social protests focused on the political-social-economic policy based on a neo-liberal ideology. They signified the beginnings of resistance to the system and became the focus of public and media identification via reports published by leading Israeli newspapers： Yedioth Ahronoth and lsrael Hayom. Using content analysis, the author explore how the media plays an important role to shape the public perception of how to think and act about the protest. Due to the results, we evident the expand media capacity and influence, and that these effects are mediated in presenting positive and supportive coverage, including connotations and metaphors expressed by means of familiar slogans and events in the collective memory of Israeli society. Additionally, the expression ＂social justice＂ that became the protest＇s slogan, offered a broad common basis with which each citizen could identify, including journalists.
