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President Trump’s Media Strategy as Was Seen in the Press Conference Following the 2nd 2019 U.S.-North Korea Hanoi Summit
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作者 Hiromi Sodekawa 《Journalism and Mass Communication》 2020年第2期63-74,共12页
The 2nd U.S.-North Korea Summit between U.S.President Donald Trump and North Korean leader Kim Jong Un was held in Hanoi,Vietnam on February 27 and 28,2019.However,no agreement was made despite high expectations befor... The 2nd U.S.-North Korea Summit between U.S.President Donald Trump and North Korean leader Kim Jong Un was held in Hanoi,Vietnam on February 27 and 28,2019.However,no agreement was made despite high expectations before the summit.The author of this paper,who was involved in the press conference following the summit as an interpreter for a Japanese TV program in Tokyo,recognized that Trump,who often criticizes some media outlets,calling them“fake news”,handled the press respectfully.To answer the question why there is a gap between his attitudes toward various media outlets,this paper examines the interactions between the president and all 21 reporters who were allowed to ask him questions during the Hanoi press conference,focusing on their questions,the organizations they belonged to,and some personal details.President Trump’s extremely well-calculated media strategy is then revealed. 展开更多
关键词 North Korea denuclearization sanctions media strategy LIBERAL pro-Trump
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Japanese Media Strategy: The Recognition of Economic Value Chains
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作者 Seiko Yasumoto 《Journalism and Mass Communication》 2012年第10期998-1011,共14页
This paper examines, as a case study, Japanese media production, remaking, and transferences of media content derived from the manga Janguru Taitei (Jungle Emperor) and contemporary Japanese government strategies to... This paper examines, as a case study, Japanese media production, remaking, and transferences of media content derived from the manga Janguru Taitei (Jungle Emperor) and contemporary Japanese government strategies to protect and promote Japanese cultural and economic value within the content business. The study utilizes methodological triangulation inclusive of textual, document, and value chain analysis. The Japanese government has progressively appreciated the intrinsic value of the media content from both a commercial and cultural context and the loss of value in unregulated segments of the regional market. In 2003, they established an Intellectual Property Strategy Group to support and promote the Japanese media content business. There has been a continuum of policy development since then to protect and amplify the financial value of Japanese media products. All of the developments in media industry are fuelled not only by government regulations, the imagination of talented artists and writers, and the growing regionalization and internationalization of the industry but also the "bottom line" emerging from the value chain. The recognition of the need for sustaining profit growth to continue the viability of original and remade content in Japan is paramount for Japan. 展开更多
关键词 Japanese media strategy economic value chains ADAPTATION
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