Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective...Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective in college English listening and speaking teaching,effectively transform the input language information into language output,and improve the classroom effect of college English listening and speaking teaching.展开更多
Internet memes,as multimodal cultural products disseminated through the Internet,usually take the form of short videos or images that express humor or satire.The creation and dissemination of humor in memes are both c...Internet memes,as multimodal cultural products disseminated through the Internet,usually take the form of short videos or images that express humor or satire.The creation and dissemination of humor in memes are both creative and complex,and the successful perception of meme humor reflects humans’universal thinking capacity.Based on the theoretical framework of conceptual blending,this paper selects a set of COVID-19 publicity posters from the official Weibo account of China Guangzhou Fabu(Guangzhou Internet Information Office),analyses the multi-level structure of Internet memes,and explores the dynamic cognitive process in the interpretation of humorous memes to reveal people’s ability to make simultaneous analogies and integration between elements in different mental spaces.展开更多
"Chen Ou Style"is one of the most popular discourses and widely used by many people in communication. In this paper, it is analyzed from a memetics perspective that regards"Chen Ou Style"as a stron..."Chen Ou Style"is one of the most popular discourses and widely used by many people in communication. In this paper, it is analyzed from a memetics perspective that regards"Chen Ou Style"as a strong meme. The purpose is to find out the internal generating mechanism for a meme to become successful, to reveal the evolution process of language, and to provide some useful guidelines and references for better language use. It is concluded that the replication and transmission of"Chen Ou Style"indicates the existence of language memes, and memetics provides a new perspective for the analysis of language imitation, transmission, change and development.展开更多
Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful...Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.展开更多
Memetics is originally a theory for interpreting cultural evolution. Memes, coined to disclose a strong analogy with genes, are ideas that spread through human cultures and across the generation. As cultural replicato...Memetics is originally a theory for interpreting cultural evolution. Memes, coined to disclose a strong analogy with genes, are ideas that spread through human cultures and across the generation. As cultural replicators, memes are propagated and transmitted through imitation; language, as part of culture, produces under the influence of memes. This paper discusses the relationship between language and culture and that between language and memes. In addition, the classification of linguistic memes and the survival law residing in the memes are also expounded. The next research will focus on the impact of linguistic memes on translation and language teaching.展开更多
With the advancement of information technology and in the current development of the network society, the emerging network language, driven by strong language memes, continually derives and spreads. Based on memetics,...With the advancement of information technology and in the current development of the network society, the emerging network language, driven by strong language memes, continually derives and spreads. Based on memetics, the paper analyzes the memes phenomenon of Chinese network catchwords in 2018 and that it can be categorized into three forms. And it further explores the reasons for the popularity of network catchwords: simplicity, vividness, and defamiliarization.展开更多
On June 10,2022,a vicious violence event occurred in Tangshan,which attracted great attention on the Internet,and also caused chain reactions in the society,such as personal safety panic,fierce gender opposition,onlin...On June 10,2022,a vicious violence event occurred in Tangshan,which attracted great attention on the Internet,and also caused chain reactions in the society,such as personal safety panic,fierce gender opposition,online reporting boom,and other ripple effect.There was a lot of counter comments against this event on the Internet.According to incomplete statistics,the counterattacks against Tangshan violence generally include five types:accusation,encouragement,empathy,irony,and retrospection.These counterattacks have the same profound impact as the brutal event itself,and the formation and development of this social impact can be explained and analyzed more or less through memetics.From the perspective of memetics,this paper will make a pragmatic analysis of the online counterattack against the Tangshan violence.The language materials are collected from the highly recognized and widely spreading posts and influential comments on social media such as Sina Weibo and Xiaohongshu.The results show that due to the existence of individual differences,different meme hosts have different understandings of the connotation of linguistic memes,and this understanding bias may lead to different meme hosts having completely different subjective attitudes when dealing with the same linguistic memes.展开更多
Nowadays,computer-mediated communication(CMC) becomes one of the most convenient ways for people to connect with each other in which Chinese/English code-switching has been frequently used and widely spread.The articl...Nowadays,computer-mediated communication(CMC) becomes one of the most convenient ways for people to connect with each other in which Chinese/English code-switching has been frequently used and widely spread.The article will memeticly interpret this language phenomenon based on the authentic examples collected from various kinds of CMC,and point out that the Chinese/English code-switching in CMC is a kind of strong memeplex which includes many different strong memes,resulting in the popularity of Chinese/English code-switching in CMC.展开更多
Brand name translation plays an important role in foreign trade.From the perspective of memetics,this paper analyzes the sales and popularity of Luxury and Safeguard in China,discusses the persistence of Memetics and ...Brand name translation plays an important role in foreign trade.From the perspective of memetics,this paper analyzes the sales and popularity of Luxury and Safeguard in China,discusses the persistence of Memetics and the cross-language transmission of brand memes,which is helpful for translators to translate authentic brand names,so as to speed up the reproduction and dissemination of brand names,increase the probability of becoming a strong meme,and enhance the international popularity of brands.展开更多
Through the review and reflection on the protection of rural culture,this paper thinks that there are many factors affecting the protection of rural culture,which need to be analyzed systematically.This paper takes th...Through the review and reflection on the protection of rural culture,this paper thinks that there are many factors affecting the protection of rural culture,which need to be analyzed systematically.This paper takes the cultural meme theory as the basic theory of rural cultural protection and inheritance,and constructs a set of factors affecting the protection of rural culture from two aspects of external environment and group psychology.Based on 335 questionnaires of rural tourism destination residents in Jiangsu Province,this paper deeply analyzes the influence of rural cultural protection and its driving factors,and uses structural equation model to calculate.The empirical results show that the group psychological factors as an intermediate variable,physical environmental factors and social environmental factors significantly affect the group psychological factors,thus affecting the rural cultural protection.At the same time,the impact of cultural and tourism utilization factors on rural cultural protection is also significant.From the perspective of the main body of rural cultural protection,this paper explores the psychology of the main body of rural cultural protection,promotes the upgrading of rural tourism quality and efficiency while protecting rural culture,deepens theoretical research and strengthens practical application,which has important enlightenment significance for realizing the healthy inheritance of rural culture.On the other hand,this paper can provide reasonable suggestions for the governance and development of rural traditional tourism.展开更多
After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully ar...After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully arousedmany Chinese scholars’ attention, which is sensational and popular in related researchs. This paper is to introducethe propagation, application and variation of memes of translation in Chinese academic circles, which shows thecharm and popularity of memes of translation naturally.展开更多
Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in cha...Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in charming poems.This paper is to introduce Popperian memes and their application in some of Tao Yuan-ming’s poems,who is a great poet in Chinese academics and also famous in worldwide range.展开更多
The sentence "Come to Wuhan University to see the sea" has become so popular in internet since June last year.This paper first looks back on the theory of memetics,and subsequently tries to discuss and find ...The sentence "Come to Wuhan University to see the sea" has become so popular in internet since June last year.This paper first looks back on the theory of memetics,and subsequently tries to discuss and find out the reason why this sentence could be so popular rapidly from the perspective of memetics,from the example,we could finally realize the ways and characteristics of the network language memes in replication and transmission.展开更多
文摘Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective in college English listening and speaking teaching,effectively transform the input language information into language output,and improve the classroom effect of college English listening and speaking teaching.
文摘Internet memes,as multimodal cultural products disseminated through the Internet,usually take the form of short videos or images that express humor or satire.The creation and dissemination of humor in memes are both creative and complex,and the successful perception of meme humor reflects humans’universal thinking capacity.Based on the theoretical framework of conceptual blending,this paper selects a set of COVID-19 publicity posters from the official Weibo account of China Guangzhou Fabu(Guangzhou Internet Information Office),analyses the multi-level structure of Internet memes,and explores the dynamic cognitive process in the interpretation of humorous memes to reveal people’s ability to make simultaneous analogies and integration between elements in different mental spaces.
文摘"Chen Ou Style"is one of the most popular discourses and widely used by many people in communication. In this paper, it is analyzed from a memetics perspective that regards"Chen Ou Style"as a strong meme. The purpose is to find out the internal generating mechanism for a meme to become successful, to reveal the evolution process of language, and to provide some useful guidelines and references for better language use. It is concluded that the replication and transmission of"Chen Ou Style"indicates the existence of language memes, and memetics provides a new perspective for the analysis of language imitation, transmission, change and development.
文摘Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.
文摘Memetics is originally a theory for interpreting cultural evolution. Memes, coined to disclose a strong analogy with genes, are ideas that spread through human cultures and across the generation. As cultural replicators, memes are propagated and transmitted through imitation; language, as part of culture, produces under the influence of memes. This paper discusses the relationship between language and culture and that between language and memes. In addition, the classification of linguistic memes and the survival law residing in the memes are also expounded. The next research will focus on the impact of linguistic memes on translation and language teaching.
文摘With the advancement of information technology and in the current development of the network society, the emerging network language, driven by strong language memes, continually derives and spreads. Based on memetics, the paper analyzes the memes phenomenon of Chinese network catchwords in 2018 and that it can be categorized into three forms. And it further explores the reasons for the popularity of network catchwords: simplicity, vividness, and defamiliarization.
文摘On June 10,2022,a vicious violence event occurred in Tangshan,which attracted great attention on the Internet,and also caused chain reactions in the society,such as personal safety panic,fierce gender opposition,online reporting boom,and other ripple effect.There was a lot of counter comments against this event on the Internet.According to incomplete statistics,the counterattacks against Tangshan violence generally include five types:accusation,encouragement,empathy,irony,and retrospection.These counterattacks have the same profound impact as the brutal event itself,and the formation and development of this social impact can be explained and analyzed more or less through memetics.From the perspective of memetics,this paper will make a pragmatic analysis of the online counterattack against the Tangshan violence.The language materials are collected from the highly recognized and widely spreading posts and influential comments on social media such as Sina Weibo and Xiaohongshu.The results show that due to the existence of individual differences,different meme hosts have different understandings of the connotation of linguistic memes,and this understanding bias may lead to different meme hosts having completely different subjective attitudes when dealing with the same linguistic memes.
文摘Nowadays,computer-mediated communication(CMC) becomes one of the most convenient ways for people to connect with each other in which Chinese/English code-switching has been frequently used and widely spread.The article will memeticly interpret this language phenomenon based on the authentic examples collected from various kinds of CMC,and point out that the Chinese/English code-switching in CMC is a kind of strong memeplex which includes many different strong memes,resulting in the popularity of Chinese/English code-switching in CMC.
文摘Brand name translation plays an important role in foreign trade.From the perspective of memetics,this paper analyzes the sales and popularity of Luxury and Safeguard in China,discusses the persistence of Memetics and the cross-language transmission of brand memes,which is helpful for translators to translate authentic brand names,so as to speed up the reproduction and dissemination of brand names,increase the probability of becoming a strong meme,and enhance the international popularity of brands.
基金supported by the 2020 College Science and Technology Plan Youth Support Project(Grant No.2020kj015)2020 College Educational Science Research Project(Grant No.JK202013)+1 种基金2020 Jiangsu University Student Entrepreneurship Project(Grant No.202013103042T)2020 College School-Enterprise Cooperation Major Project(Grant No.2020kj020)
文摘Through the review and reflection on the protection of rural culture,this paper thinks that there are many factors affecting the protection of rural culture,which need to be analyzed systematically.This paper takes the cultural meme theory as the basic theory of rural cultural protection and inheritance,and constructs a set of factors affecting the protection of rural culture from two aspects of external environment and group psychology.Based on 335 questionnaires of rural tourism destination residents in Jiangsu Province,this paper deeply analyzes the influence of rural cultural protection and its driving factors,and uses structural equation model to calculate.The empirical results show that the group psychological factors as an intermediate variable,physical environmental factors and social environmental factors significantly affect the group psychological factors,thus affecting the rural cultural protection.At the same time,the impact of cultural and tourism utilization factors on rural cultural protection is also significant.From the perspective of the main body of rural cultural protection,this paper explores the psychology of the main body of rural cultural protection,promotes the upgrading of rural tourism quality and efficiency while protecting rural culture,deepens theoretical research and strengthens practical application,which has important enlightenment significance for realizing the healthy inheritance of rural culture.On the other hand,this paper can provide reasonable suggestions for the governance and development of rural traditional tourism.
文摘After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully arousedmany Chinese scholars’ attention, which is sensational and popular in related researchs. This paper is to introducethe propagation, application and variation of memes of translation in Chinese academic circles, which shows thecharm and popularity of memes of translation naturally.
文摘Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in charming poems.This paper is to introduce Popperian memes and their application in some of Tao Yuan-ming’s poems,who is a great poet in Chinese academics and also famous in worldwide range.
文摘The sentence "Come to Wuhan University to see the sea" has become so popular in internet since June last year.This paper first looks back on the theory of memetics,and subsequently tries to discuss and find out the reason why this sentence could be so popular rapidly from the perspective of memetics,from the example,we could finally realize the ways and characteristics of the network language memes in replication and transmission.
