Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful...Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.展开更多
After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully ar...After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully arousedmany Chinese scholars’ attention, which is sensational and popular in related researchs. This paper is to introducethe propagation, application and variation of memes of translation in Chinese academic circles, which shows thecharm and popularity of memes of translation naturally.展开更多
Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in cha...Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in charming poems.This paper is to introduce Popperian memes and their application in some of Tao Yuan-ming’s poems,who is a great poet in Chinese academics and also famous in worldwide range.展开更多
The use of directives in communicating the nature of the pandemic and reference to social experiences were promoted using images on social media platforms.The images or memes are used to create awareness and reinforce...The use of directives in communicating the nature of the pandemic and reference to social experiences were promoted using images on social media platforms.The images or memes are used to create awareness and reinforce the criteria for safety during the pandemic.Previous studies on internet memes have concentrated on humor generation,speaker-hearer shared knowledge,neologism,and multimodality among others,with insufficient attention paid to the use of directives and references in such coronavirus-motivated memes.This paper,therefore,examines how directives and references are employed in conveying expected social responsibilities through coronavirus-motivated internet memes in Nigeria and other socio-cultural contexts.For data,one hundred coronavirus-motivated memes were purposively selected from Facebook,and eight representative memes were subjected to pragmatic analysis using aspects of Jacob Mey’s(2001.Pragmatics:An introduction,2nd edn.USA:Blackwell Publishing)pragmatic acts theory to unearth insights from them.The paper observes that the various spheres of life that are relatable to an online audience help to express what the pandemic is about and enhance the meaning of the pandemic with the context of the use of the memes,giving clearer perspectives on the pandemic.Directives and references are useful tools for conveying social responsibilities to online audience.展开更多
It is of great necessity to observe Lu Xun from the human-geographical or cultural geographical perspective.Even the couple of corresponding case studies are able to reveal the whole picture.The“memes”of Lu Xun exis...It is of great necessity to observe Lu Xun from the human-geographical or cultural geographical perspective.Even the couple of corresponding case studies are able to reveal the whole picture.The“memes”of Lu Xun existed in the tie of Lu Xun with Shaanxi province,in the existential and imaginary relationships between him and the two cities of“An”(Xi’an and Yan’an),in Lu Xun studies conducted by Shaanxi’s academic community,and in a variety of cultural events and phenomena such as Shaanxi writers,publications,as well as conferences and calligraphy activities in Shaanxi,are hinting from the indirect aspects at the profound impacts of Lu Xun over the modern and contemporary culture in China.The transmission,reception and transformation of Lu Xun in Shaanxi during various historical stages also indicate the changes occurring to political ideology,aesthetic judgment,values and academic paradigms.To discuss Lu Xun’s“memes”in the regional culture of Shaanxi,which closely combines the region in the physical sense of cultural geography and Lu Xun study,is an important component of Lu Xun studies,as well as an effective path to delve into the research on the ties of Lu Xun with China,or even with the world,for the further attempt to comprehensively understand the significance and value of Lu Xun to the new culture in China,as well as to the modern and contemporary culture.展开更多
This paper explicates the linguistic and non-linguistic aspects of ideological representation in selected Nigerian political campaign advertisement memes on Instagram. Four memes pertaining to each of Muhammadu Buhari...This paper explicates the linguistic and non-linguistic aspects of ideological representation in selected Nigerian political campaign advertisement memes on Instagram. Four memes pertaining to each of Muhammadu Buhari and Atiku Abubakar’s presidential campaigns on Instagram were selected and analysed using a combination of Kress and van Leeuwen’s(2006) Social Semiotics and van Dijk’s(1998) Critical Discourse Analysis. Key ideological stances of positive self-presentation and negative otherpresentation were discovered in the memes and the aspirants largely deployed both stances. However, while aspirant Muhammadu Buhari maintained the positive selfpresentation strategy for continuity of government, aspirant Atiku Abubakar concentrated more on the negative other-presentation in order to undermine the incumbent candidate/party. All these were achieved with the reinforcement of social semiotic resources such as the meta-functions: facial and body gestures/expressions, and bright colours.展开更多
基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核...基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核心元素,如何凭借其蕴含的幽默感与共鸣力等独特社交价值,在网络社群中流通并积累社交资本,进而促进了个体身份的确认与群体凝聚力的形成。研究详细追踪了猫Meme从原创生成至广泛传播的完整链条,包括其在社交网络中的初次引爆点、传播链路中用户互动的动态机制,以及模仿与二次创作如何加速其扩散过程。同时,还深入考察了猫Meme作为社交货币在传播周期中的价值增减规律,并全面讨论了猫Meme文化对青年群体价值观念、社会行为规范乃至主流意识形态产生的深远影响及其复杂互动关系。Based on the theoretical framework of social currency, the study provides an in-depth analysis of the communication dynamics of online meme culture represented by cat meme on social media platforms, and explores how these communication activities shape and influence the socio-cultural landscape. Through a comprehensive analysis of existing literature and logical reasoning, the study reveals how cat meme, as a core element of contemporary youth subculture, circulates and accumulates social capital in online communities by virtue of its unique social values, such as its sense of humour and empathy, and thus contributes to the confirmation of individual identity and the formation of group cohesion. The study traces in detail the complete chain of cat meme from original generation to widespread dissemination, including its initial trigger point in the social network, the dynamic mechanism of user interaction in the dissemination chain, as well as how imitation and secondary creation accelerated its diffusion process. Meanwhile, it also examines in depth the law of value increase and decrease of cat meme as a social currency in the dissemination cycle, and discusses the profound impact of cat meme culture on the values, social behavioural norms, and even the mainstream ideology of the youth group, as well as its complex interactive relationship.展开更多
The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mes...The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.展开更多
马克费舍以对资本主义的具体化批判而闻名,他从一系列具体的文艺作品和社会现象而非超越论的哲学设定对资本主义展开批判,并以“左翼加速主义”而闻名,他在自杀前曾尝试过提出一种建构性概念,并且他的实践成果是极具迷幻性的。笔者将在...马克费舍以对资本主义的具体化批判而闻名,他从一系列具体的文艺作品和社会现象而非超越论的哲学设定对资本主义展开批判,并以“左翼加速主义”而闻名,他在自杀前曾尝试过提出一种建构性概念,并且他的实践成果是极具迷幻性的。笔者将在本论文简述马克费舍的主要哲学内容,并指出固守实在论、在超越论领域的思辨退步最终导致了马克费舍所谓“激进思想”的无力。Mark Fisher is renowned for his critique of capitalism through the concrete, drawing on specific works of art and social phenomena rather than transcendental philosophical assumptions to launch his critique of capitalism. He is also known for “left accelerationism.” Before his suicide, he attempted to propose a constructive concept, and his practical achievements were highly psychedelic. The author of this paper will briefly outline the main philosophical content of Mark Fisher and point out that the adherence to realism and the regression in speculation in the field of transcendentalism ultimately led to the powerlessness of what Mark Fisher called “radical thought.”展开更多
文摘Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.
文摘After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully arousedmany Chinese scholars’ attention, which is sensational and popular in related researchs. This paper is to introducethe propagation, application and variation of memes of translation in Chinese academic circles, which shows thecharm and popularity of memes of translation naturally.
文摘Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in charming poems.This paper is to introduce Popperian memes and their application in some of Tao Yuan-ming’s poems,who is a great poet in Chinese academics and also famous in worldwide range.
文摘The use of directives in communicating the nature of the pandemic and reference to social experiences were promoted using images on social media platforms.The images or memes are used to create awareness and reinforce the criteria for safety during the pandemic.Previous studies on internet memes have concentrated on humor generation,speaker-hearer shared knowledge,neologism,and multimodality among others,with insufficient attention paid to the use of directives and references in such coronavirus-motivated memes.This paper,therefore,examines how directives and references are employed in conveying expected social responsibilities through coronavirus-motivated internet memes in Nigeria and other socio-cultural contexts.For data,one hundred coronavirus-motivated memes were purposively selected from Facebook,and eight representative memes were subjected to pragmatic analysis using aspects of Jacob Mey’s(2001.Pragmatics:An introduction,2nd edn.USA:Blackwell Publishing)pragmatic acts theory to unearth insights from them.The paper observes that the various spheres of life that are relatable to an online audience help to express what the pandemic is about and enhance the meaning of the pandemic with the context of the use of the memes,giving clearer perspectives on the pandemic.Directives and references are useful tools for conveying social responsibilities to online audience.
基金This study is the phased research result of a key project of Chinese National Social Science Foundation“Literature Collation and Research on Shaan-Gan-Ning Literature and Art(1934-1949)”(Project No.16ZDA187).
文摘It is of great necessity to observe Lu Xun from the human-geographical or cultural geographical perspective.Even the couple of corresponding case studies are able to reveal the whole picture.The“memes”of Lu Xun existed in the tie of Lu Xun with Shaanxi province,in the existential and imaginary relationships between him and the two cities of“An”(Xi’an and Yan’an),in Lu Xun studies conducted by Shaanxi’s academic community,and in a variety of cultural events and phenomena such as Shaanxi writers,publications,as well as conferences and calligraphy activities in Shaanxi,are hinting from the indirect aspects at the profound impacts of Lu Xun over the modern and contemporary culture in China.The transmission,reception and transformation of Lu Xun in Shaanxi during various historical stages also indicate the changes occurring to political ideology,aesthetic judgment,values and academic paradigms.To discuss Lu Xun’s“memes”in the regional culture of Shaanxi,which closely combines the region in the physical sense of cultural geography and Lu Xun study,is an important component of Lu Xun studies,as well as an effective path to delve into the research on the ties of Lu Xun with China,or even with the world,for the further attempt to comprehensively understand the significance and value of Lu Xun to the new culture in China,as well as to the modern and contemporary culture.
文摘This paper explicates the linguistic and non-linguistic aspects of ideological representation in selected Nigerian political campaign advertisement memes on Instagram. Four memes pertaining to each of Muhammadu Buhari and Atiku Abubakar’s presidential campaigns on Instagram were selected and analysed using a combination of Kress and van Leeuwen’s(2006) Social Semiotics and van Dijk’s(1998) Critical Discourse Analysis. Key ideological stances of positive self-presentation and negative otherpresentation were discovered in the memes and the aspirants largely deployed both stances. However, while aspirant Muhammadu Buhari maintained the positive selfpresentation strategy for continuity of government, aspirant Atiku Abubakar concentrated more on the negative other-presentation in order to undermine the incumbent candidate/party. All these were achieved with the reinforcement of social semiotic resources such as the meta-functions: facial and body gestures/expressions, and bright colours.
文摘基于社交货币理论框架,对以猫Meme为代表的网络梗文化在社交媒体平台上的传播动力学进行了深入剖析,并探讨了这些传播活动如何塑造并影响社会文化景观。通过综合既有文献的分析与逻辑推理,研究深入揭示了猫Meme作为当代青年亚文化的核心元素,如何凭借其蕴含的幽默感与共鸣力等独特社交价值,在网络社群中流通并积累社交资本,进而促进了个体身份的确认与群体凝聚力的形成。研究详细追踪了猫Meme从原创生成至广泛传播的完整链条,包括其在社交网络中的初次引爆点、传播链路中用户互动的动态机制,以及模仿与二次创作如何加速其扩散过程。同时,还深入考察了猫Meme作为社交货币在传播周期中的价值增减规律,并全面讨论了猫Meme文化对青年群体价值观念、社会行为规范乃至主流意识形态产生的深远影响及其复杂互动关系。Based on the theoretical framework of social currency, the study provides an in-depth analysis of the communication dynamics of online meme culture represented by cat meme on social media platforms, and explores how these communication activities shape and influence the socio-cultural landscape. Through a comprehensive analysis of existing literature and logical reasoning, the study reveals how cat meme, as a core element of contemporary youth subculture, circulates and accumulates social capital in online communities by virtue of its unique social values, such as its sense of humour and empathy, and thus contributes to the confirmation of individual identity and the formation of group cohesion. The study traces in detail the complete chain of cat meme from original generation to widespread dissemination, including its initial trigger point in the social network, the dynamic mechanism of user interaction in the dissemination chain, as well as how imitation and secondary creation accelerated its diffusion process. Meanwhile, it also examines in depth the law of value increase and decrease of cat meme as a social currency in the dissemination cycle, and discusses the profound impact of cat meme culture on the values, social behavioural norms, and even the mainstream ideology of the youth group, as well as its complex interactive relationship.
文摘The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.
文摘马克费舍以对资本主义的具体化批判而闻名,他从一系列具体的文艺作品和社会现象而非超越论的哲学设定对资本主义展开批判,并以“左翼加速主义”而闻名,他在自杀前曾尝试过提出一种建构性概念,并且他的实践成果是极具迷幻性的。笔者将在本论文简述马克费舍的主要哲学内容,并指出固守实在论、在超越论领域的思辨退步最终导致了马克费舍所谓“激进思想”的无力。Mark Fisher is renowned for his critique of capitalism through the concrete, drawing on specific works of art and social phenomena rather than transcendental philosophical assumptions to launch his critique of capitalism. He is also known for “left accelerationism.” Before his suicide, he attempted to propose a constructive concept, and his practical achievements were highly psychedelic. The author of this paper will briefly outline the main philosophical content of Mark Fisher and point out that the adherence to realism and the regression in speculation in the field of transcendentalism ultimately led to the powerlessness of what Mark Fisher called “radical thought.”
