As the fifth largest licensing market in the world,China’s Licensing market has great potential to grow.The market is so big that it is always difficult to see into the details.To understand the rapidly growing licen...As the fifth largest licensing market in the world,China’s Licensing market has great potential to grow.The market is so big that it is always difficult to see into the details.To understand the rapidly growing licensing industry in China,China Toy and Juvenile Products Association(CTJPA)conducted a professional survey and issued the China Licensing Industry Report2018earlier this year.展开更多
Interview With Reynald H.Katz PIMM is the product of one visionary’s mind, namely that of trade special- ist and entrepreneur Reynald Henry Katz who started early as a self-made businessman trading handmade jewelry. ...Interview With Reynald H.Katz PIMM is the product of one visionary’s mind, namely that of trade special- ist and entrepreneur Reynald Henry Katz who started early as a self-made businessman trading handmade jewelry. Katz’s innovative approach and talent for sales have served him well throughout his remarkable career,a ca- reer that has taken him to the United Kingdom,the United States,the Middle East and China,before eventuaUy set- tling down in Panama,In this interview,Katz speaks about how he came up with the idea for PIMM and shares with us some of his展开更多
Interview With Reynald H.Katz PIMM is the product of one visionary mind, namely that of trade specialist and entrepreneur Reynald Henry Katz who started early as a self-made businessman trading handmade jewelry.Katz’...Interview With Reynald H.Katz PIMM is the product of one visionary mind, namely that of trade specialist and entrepreneur Reynald Henry Katz who started early as a self-made businessman trading handmade jewelry.Katz’s in- novative approach and talent for sales have served him well throughout his remarkable career,a career that has taken him to the United Kingdom,the United States,the Middle East and China,before eventu-展开更多
Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boo...Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.展开更多
In the field of fashion industry, it is a bottleneck of how to control and apply the information in the procedure of fashion merchandising. By the aid of digital technology, a perfect and practical fashion information...In the field of fashion industry, it is a bottleneck of how to control and apply the information in the procedure of fashion merchandising. By the aid of digital technology, a perfect and practical fashion information database could be established so that high-quality and efficient, low-cost and characteristic fashion merchandising system could be realized. The basic structure of fashion information database is discussed.展开更多
With the aim of “Win-Win Cooperation and Re-sponsible Development”, and themed on “Open Col-laboration, Technology Driven, Fashion Transforma-tion”, the three-day 2nd World Textile Merchandising Conference ended s...With the aim of “Win-Win Cooperation and Re-sponsible Development”, and themed on “Open Col-laboration, Technology Driven, Fashion Transforma-tion”, the three-day 2nd World Textile Merchandising Conference ended successfully on September 29th. The conference linked the global industrial think tanks to explore the industry's common prosperity and sus-tainable development.展开更多
文摘As the fifth largest licensing market in the world,China’s Licensing market has great potential to grow.The market is so big that it is always difficult to see into the details.To understand the rapidly growing licensing industry in China,China Toy and Juvenile Products Association(CTJPA)conducted a professional survey and issued the China Licensing Industry Report2018earlier this year.
文摘Interview With Reynald H.Katz PIMM is the product of one visionary’s mind, namely that of trade special- ist and entrepreneur Reynald Henry Katz who started early as a self-made businessman trading handmade jewelry. Katz’s innovative approach and talent for sales have served him well throughout his remarkable career,a ca- reer that has taken him to the United Kingdom,the United States,the Middle East and China,before eventuaUy set- tling down in Panama,In this interview,Katz speaks about how he came up with the idea for PIMM and shares with us some of his
文摘Interview With Reynald H.Katz PIMM is the product of one visionary mind, namely that of trade specialist and entrepreneur Reynald Henry Katz who started early as a self-made businessman trading handmade jewelry.Katz’s in- novative approach and talent for sales have served him well throughout his remarkable career,a career that has taken him to the United Kingdom,the United States,the Middle East and China,before eventu-
文摘Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.
文摘In the field of fashion industry, it is a bottleneck of how to control and apply the information in the procedure of fashion merchandising. By the aid of digital technology, a perfect and practical fashion information database could be established so that high-quality and efficient, low-cost and characteristic fashion merchandising system could be realized. The basic structure of fashion information database is discussed.
文摘With the aim of “Win-Win Cooperation and Re-sponsible Development”, and themed on “Open Col-laboration, Technology Driven, Fashion Transforma-tion”, the three-day 2nd World Textile Merchandising Conference ended successfully on September 29th. The conference linked the global industrial think tanks to explore the industry's common prosperity and sus-tainable development.
