This paper is centered on the extent to which contemporary Chinese science fiction is related to ancient Chinese mythologies according to the previous scholarly discussion and how these ancient mythologies are utilize...This paper is centered on the extent to which contemporary Chinese science fiction is related to ancient Chinese mythologies according to the previous scholarly discussion and how these ancient mythologies are utilized specifically in the futuristic narratives of modern Chinese science fiction.By referring to academic dialogues,this paper argues that ancient mythologies can be recreated in modern science fiction and create modern mythologies in futuristic narratives to present or deal with modern human fears.Based on this argument,this paper then continues to explore what kinds of modern mythologies science fiction might deliver.The Chinese film The Wandering Earth(2019)will be discussed in terms of its mythological symbols and metaphors.This paper proposes a new approach through which to reconnect past stories with futuristic narratives and builds a frame in which to contextualize ancient mythologies in contemporary Chinese culture.展开更多
This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequen...This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequent use of metaphor. Its unique form of expression and abundant artistic effects often create difficulties in translation. This study selects some representative metaphor examples from Song Ci to explore the patterns and strategies in the translation process. The study reveals that in face of the metaphors in Song Ci, translators need to comprehensively apply strategies such as retaining the metaphor, replacing the metaphor, and translating the literal meaning to ensure the quality of translation while restoring the aesthetic charm of the original metaphor.展开更多
Poetry,as a crucial form of literary expression,often employs metaphor as a common rhetorical device.According to the perspective of cognitive metaphor theory,metaphor transcends its traditional linguistic boundaries ...Poetry,as a crucial form of literary expression,often employs metaphor as a common rhetorical device.According to the perspective of cognitive metaphor theory,metaphor transcends its traditional linguistic boundaries and is recognized as a profound cognitive mechanism,manifesting as a broader cognitive phenomenon.This article is based on metaphorical examples of“flowers”in Chinese and English poetry,carefully selecting representative cases for in-depth analysis.The aim is to compare the imagery of“flowers”in Chinese and English poetry,observe their similarities and differences,thereby fostering a better understanding of poetry in both languages.Through this study,we not only delve into the intricacies of metaphor within poetry but also shed light on the distinct interpretations of the symbol of“flowers”in different cultural contexts,expanding our appreciation for the cultural diversity inherent in poetry.展开更多
Using the multimodal metaphor theory,this article studies the multimodal metaphor of emotion.Emotions can be divided into positive emotions and negative emotions.Positive emotion metaphors include happiness metaphors ...Using the multimodal metaphor theory,this article studies the multimodal metaphor of emotion.Emotions can be divided into positive emotions and negative emotions.Positive emotion metaphors include happiness metaphors and love metaphors,while negative emotion metaphors include anger metaphors,fear metaphors and sadness metaphors.They intuitively represent the source domain through physical signs,sensory effects,orientation dynamics and physical presentation close to the actual life,and the emotional multimodal metaphors in emojis have narrative and social functions.展开更多
The national image is a comprehensive concept with a distinct political feature,including the international image presented to the outside world,and also encompassing the national identity of the people.With the devel...The national image is a comprehensive concept with a distinct political feature,including the international image presented to the outside world,and also encompassing the national identity of the people.With the development of globalization,international cultural communication has become a crucial part of shaping the national image,and the opening ceremony of the Beijing Winter Olympics has become an important opportunity for China to showcase its national image to the world in the post-pandemic era.Based on Forceville’s multimodal metaphor theory,this paper examines the metaphorical phenomena contained in the performance and their functions,effects,and purposes in the construction of the national image.It is found that there are many scenes,images,and narratives in the opening ceremony,including war metaphor,competition metaphor,personification metaphor,and other conceptual metaphors.The focus of this paper is on multimodal metaphor in a broad sense,mainly encompassing auditory and visual modes.Through the use of these multimodal metaphors,the opening ceremony of the Winter Olympics builds an image of a vibrant,peace-loving,and responsible country,which not only demonstrates China’s cultural self-confidence,but also expresses the Chinese people’s beautiful vision for the early reunification of the motherland.展开更多
Understanding modern poetry is a big problem for average readers because of all kinds of rhetorical devices filled with them,especially metaphors,which are hard for the readers to understand clearly.Thus,grasping meta...Understanding modern poetry is a big problem for average readers because of all kinds of rhetorical devices filled with them,especially metaphors,which are hard for the readers to understand clearly.Thus,grasping metaphors would provide a possible solution to enhance the understanding of modern poetry.Based on the motivation to better understand modern poetry,the paper explores the 11 mechanisms of metaphors in modern poetry with examples in detail,i.e.,blending,mapping,frame shifting,image schema,conceptual integration,contextual grounding,inter-subjectivity,embodied cognition,recursiveness,juxtaposition,shape-moulding,by borrowing some concepts from Cognitive Linguistics,literary studies,and Rhetorics,which can be adopted as means and methods to understand modern poems.展开更多
This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive li...This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.展开更多
This paper examines the metaphorical part of“The Jade King:History of a Chinese Muslim Family”,Hoda’s novel,under the guidance of Newmark’s theory of metaphor.Newmark proposes six categories of metaphors,namely De...This paper examines the metaphorical part of“The Jade King:History of a Chinese Muslim Family”,Hoda’s novel,under the guidance of Newmark’s theory of metaphor.Newmark proposes six categories of metaphors,namely Dead Metaphor,ClichéMetaphor,Stock or Standard Metaphor,Adapted Metaphor,Recent Metaphor,Original Metaphor;and seven strategies of metaphor translation,including reproducing the same image in the target language,replacing the image in the source language with a standard target language image,translation of metaphor by simile,translation of metaphor(or simile)by simile plus sense,conversion of metaphor to sense,deletion and same metaphor combined with sense.They can provide a strong theoretical support for analyzing the expressions of metaphors in novels and their translation methods.By deeply analyzing the expressions of metaphor and its translation methods in novels,it not only helps to understand the metaphorical meaning and cultural connotation of the original works,but also helps to explore the cultural differences and challenges faced by English and Chinese bilingualism in the process of metaphor translation,thereby significantly improving the translation level and promoting the development of translation research.展开更多
The traditional approach studies metaphor, metonymy and synecdoche as individual linguistic expressions or rhetoric devices, which seems a little difficult to distinguish them from each other clearly. The cognitive li...The traditional approach studies metaphor, metonymy and synecdoche as individual linguistic expressions or rhetoric devices, which seems a little difficult to distinguish them from each other clearly. The cognitive linguistic view provides new perspectives and proofs for the study of them. According to cognitive linguists, they are a common cognitive phenomenon of human beings, far from being a mere matter of ornament to language. The article aims at pointing out the differences among them from a cognitive perspective. The comparison of them from a cognitive linguistic view can help the learners to master them more easily.展开更多
This paper aims to introduce two phenomena--metaphor and metonymy, and analyzes the relationship between them. It's analyzed that they play an important role in foreign language learning. Metaphor and metonymy compet...This paper aims to introduce two phenomena--metaphor and metonymy, and analyzes the relationship between them. It's analyzed that they play an important role in foreign language learning. Metaphor and metonymy competence should be included in foreign language learning so as to alter students' thought models in learning foreign language.展开更多
This paper tentatively explores the relationship between metaphor and metonymy. Owing to advances in technology,significant developments have been made in terms of understanding language structure and use. Though sign...This paper tentatively explores the relationship between metaphor and metonymy. Owing to advances in technology,significant developments have been made in terms of understanding language structure and use. Though significant differences exist in the way metaphors and metonymies are constructed and used, the two phenomena are intimately intertwined such that separating them is not only difficult, but also unnecessary.展开更多
Personification is widely acknowledged for its central role in the understanding of a nation.However,empirical evidence of its pervasiveness in authentic language data is lacking.In a selfbuilt corpus of news report,t...Personification is widely acknowledged for its central role in the understanding of a nation.However,empirical evidence of its pervasiveness in authentic language data is lacking.In a selfbuilt corpus of news report,this study coded,categorized,and analyzed the metaphoric and metonymic use of two country names:China and Australia.The distribution of the use of country names shows a continuum ranging from the literal,through metonymy,to metaphor.A clear majority of the figurative use of national names in the corpus lies in the category of metonymy,and the fuzzy area between metonymy and metaphor.In contrast,metaphors only take up a minor proportion,and most of them are based on metonymic link.By examining the mundane and seemingly literate use of country names,this study exemplifies that consistent patterns of conventional metonymy and metaphor are able to incur significant cognitive impact.Thus,this study calls for more attention on metonymy and metonymy-metaphor interaction in empirical studies on metaphor.展开更多
Metaphor and metonymy are viewed as two different figures of speech in traditional rhetoric,while,in cognitive linguistics,both are both conceptual,spontaneous,and unconscious human activities based on thinking and ba...Metaphor and metonymy are viewed as two different figures of speech in traditional rhetoric,while,in cognitive linguistics,both are both conceptual,spontaneous,and unconscious human activities based on thinking and basic experience in the human brain.In some sense,metaphor and metonymy can be a mode of thinking.A Concept is inseparable from perception and perception is inseparable from thinking.The basic composition of metaphor and metonymy is a concept.That is the way they are associated with.This paper aims to build conceptual structures of metaphor and metonymy from the micro perspective and probe into their working mechanisms.The author also lays out their distinctions in terms of basis,principles,span,and effectiveness through analyzing some examples extracted from literary works.展开更多
Both metonymy and metaphor are very important in our cognitive activities, but there are some distinctions and common grounds between them. This paper mainly deals with in what way they distinct in some aspects, while...Both metonymy and metaphor are very important in our cognitive activities, but there are some distinctions and common grounds between them. This paper mainly deals with in what way they distinct in some aspects, while how they are related to each other in other aspects.展开更多
Harry Potter series, as well-known children's literature, possess plenty of invented words by their author, J.K. Rowling. While reading, people yet have no difficulty in understanding those words by means of conce...Harry Potter series, as well-known children's literature, possess plenty of invented words by their author, J.K. Rowling. While reading, people yet have no difficulty in understanding those words by means of conceptual metaphor and metonymy.This paper selected one such kind of words,"Slytherin", from the books and analyzed the mapping process of the formation of its concept. First of all, its source word"slithering"reminds people of snake, whose features including coldness, mystery and implied death has been mapped into the concept of"Slytherin". Also the features of flag colors(green and silver), and persons in Slytherin all contribute to the formation of its concept. Finally two practical examples will be analyzed.展开更多
文摘This paper is centered on the extent to which contemporary Chinese science fiction is related to ancient Chinese mythologies according to the previous scholarly discussion and how these ancient mythologies are utilized specifically in the futuristic narratives of modern Chinese science fiction.By referring to academic dialogues,this paper argues that ancient mythologies can be recreated in modern science fiction and create modern mythologies in futuristic narratives to present or deal with modern human fears.Based on this argument,this paper then continues to explore what kinds of modern mythologies science fiction might deliver.The Chinese film The Wandering Earth(2019)will be discussed in terms of its mythological symbols and metaphors.This paper proposes a new approach through which to reconnect past stories with futuristic narratives and builds a frame in which to contextualize ancient mythologies in contemporary Chinese culture.
文摘This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequent use of metaphor. Its unique form of expression and abundant artistic effects often create difficulties in translation. This study selects some representative metaphor examples from Song Ci to explore the patterns and strategies in the translation process. The study reveals that in face of the metaphors in Song Ci, translators need to comprehensively apply strategies such as retaining the metaphor, replacing the metaphor, and translating the literal meaning to ensure the quality of translation while restoring the aesthetic charm of the original metaphor.
文摘Poetry,as a crucial form of literary expression,often employs metaphor as a common rhetorical device.According to the perspective of cognitive metaphor theory,metaphor transcends its traditional linguistic boundaries and is recognized as a profound cognitive mechanism,manifesting as a broader cognitive phenomenon.This article is based on metaphorical examples of“flowers”in Chinese and English poetry,carefully selecting representative cases for in-depth analysis.The aim is to compare the imagery of“flowers”in Chinese and English poetry,observe their similarities and differences,thereby fostering a better understanding of poetry in both languages.Through this study,we not only delve into the intricacies of metaphor within poetry but also shed light on the distinct interpretations of the symbol of“flowers”in different cultural contexts,expanding our appreciation for the cultural diversity inherent in poetry.
文摘Using the multimodal metaphor theory,this article studies the multimodal metaphor of emotion.Emotions can be divided into positive emotions and negative emotions.Positive emotion metaphors include happiness metaphors and love metaphors,while negative emotion metaphors include anger metaphors,fear metaphors and sadness metaphors.They intuitively represent the source domain through physical signs,sensory effects,orientation dynamics and physical presentation close to the actual life,and the emotional multimodal metaphors in emojis have narrative and social functions.
文摘The national image is a comprehensive concept with a distinct political feature,including the international image presented to the outside world,and also encompassing the national identity of the people.With the development of globalization,international cultural communication has become a crucial part of shaping the national image,and the opening ceremony of the Beijing Winter Olympics has become an important opportunity for China to showcase its national image to the world in the post-pandemic era.Based on Forceville’s multimodal metaphor theory,this paper examines the metaphorical phenomena contained in the performance and their functions,effects,and purposes in the construction of the national image.It is found that there are many scenes,images,and narratives in the opening ceremony,including war metaphor,competition metaphor,personification metaphor,and other conceptual metaphors.The focus of this paper is on multimodal metaphor in a broad sense,mainly encompassing auditory and visual modes.Through the use of these multimodal metaphors,the opening ceremony of the Winter Olympics builds an image of a vibrant,peace-loving,and responsible country,which not only demonstrates China’s cultural self-confidence,but also expresses the Chinese people’s beautiful vision for the early reunification of the motherland.
文摘Understanding modern poetry is a big problem for average readers because of all kinds of rhetorical devices filled with them,especially metaphors,which are hard for the readers to understand clearly.Thus,grasping metaphors would provide a possible solution to enhance the understanding of modern poetry.Based on the motivation to better understand modern poetry,the paper explores the 11 mechanisms of metaphors in modern poetry with examples in detail,i.e.,blending,mapping,frame shifting,image schema,conceptual integration,contextual grounding,inter-subjectivity,embodied cognition,recursiveness,juxtaposition,shape-moulding,by borrowing some concepts from Cognitive Linguistics,literary studies,and Rhetorics,which can be adopted as means and methods to understand modern poems.
文摘This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.
文摘This paper examines the metaphorical part of“The Jade King:History of a Chinese Muslim Family”,Hoda’s novel,under the guidance of Newmark’s theory of metaphor.Newmark proposes six categories of metaphors,namely Dead Metaphor,ClichéMetaphor,Stock or Standard Metaphor,Adapted Metaphor,Recent Metaphor,Original Metaphor;and seven strategies of metaphor translation,including reproducing the same image in the target language,replacing the image in the source language with a standard target language image,translation of metaphor by simile,translation of metaphor(or simile)by simile plus sense,conversion of metaphor to sense,deletion and same metaphor combined with sense.They can provide a strong theoretical support for analyzing the expressions of metaphors in novels and their translation methods.By deeply analyzing the expressions of metaphor and its translation methods in novels,it not only helps to understand the metaphorical meaning and cultural connotation of the original works,but also helps to explore the cultural differences and challenges faced by English and Chinese bilingualism in the process of metaphor translation,thereby significantly improving the translation level and promoting the development of translation research.
文摘The traditional approach studies metaphor, metonymy and synecdoche as individual linguistic expressions or rhetoric devices, which seems a little difficult to distinguish them from each other clearly. The cognitive linguistic view provides new perspectives and proofs for the study of them. According to cognitive linguists, they are a common cognitive phenomenon of human beings, far from being a mere matter of ornament to language. The article aims at pointing out the differences among them from a cognitive perspective. The comparison of them from a cognitive linguistic view can help the learners to master them more easily.
文摘This paper aims to introduce two phenomena--metaphor and metonymy, and analyzes the relationship between them. It's analyzed that they play an important role in foreign language learning. Metaphor and metonymy competence should be included in foreign language learning so as to alter students' thought models in learning foreign language.
文摘This paper tentatively explores the relationship between metaphor and metonymy. Owing to advances in technology,significant developments have been made in terms of understanding language structure and use. Though significant differences exist in the way metaphors and metonymies are constructed and used, the two phenomena are intimately intertwined such that separating them is not only difficult, but also unnecessary.
基金The present study is part of the Chinese MOE Key Research Project of Humanities and Social Science(Project No.16JJD740006)conducted by the Centre for Linguistics and Applied Linguistics,Guangdong University of Foreign Studies.
文摘Personification is widely acknowledged for its central role in the understanding of a nation.However,empirical evidence of its pervasiveness in authentic language data is lacking.In a selfbuilt corpus of news report,this study coded,categorized,and analyzed the metaphoric and metonymic use of two country names:China and Australia.The distribution of the use of country names shows a continuum ranging from the literal,through metonymy,to metaphor.A clear majority of the figurative use of national names in the corpus lies in the category of metonymy,and the fuzzy area between metonymy and metaphor.In contrast,metaphors only take up a minor proportion,and most of them are based on metonymic link.By examining the mundane and seemingly literate use of country names,this study exemplifies that consistent patterns of conventional metonymy and metaphor are able to incur significant cognitive impact.Thus,this study calls for more attention on metonymy and metonymy-metaphor interaction in empirical studies on metaphor.
文摘Metaphor and metonymy are viewed as two different figures of speech in traditional rhetoric,while,in cognitive linguistics,both are both conceptual,spontaneous,and unconscious human activities based on thinking and basic experience in the human brain.In some sense,metaphor and metonymy can be a mode of thinking.A Concept is inseparable from perception and perception is inseparable from thinking.The basic composition of metaphor and metonymy is a concept.That is the way they are associated with.This paper aims to build conceptual structures of metaphor and metonymy from the micro perspective and probe into their working mechanisms.The author also lays out their distinctions in terms of basis,principles,span,and effectiveness through analyzing some examples extracted from literary works.
文摘Both metonymy and metaphor are very important in our cognitive activities, but there are some distinctions and common grounds between them. This paper mainly deals with in what way they distinct in some aspects, while how they are related to each other in other aspects.
文摘Harry Potter series, as well-known children's literature, possess plenty of invented words by their author, J.K. Rowling. While reading, people yet have no difficulty in understanding those words by means of conceptual metaphor and metonymy.This paper selected one such kind of words,"Slytherin", from the books and analyzed the mapping process of the formation of its concept. First of all, its source word"slithering"reminds people of snake, whose features including coldness, mystery and implied death has been mapped into the concept of"Slytherin". Also the features of flag colors(green and silver), and persons in Slytherin all contribute to the formation of its concept. Finally two practical examples will be analyzed.