This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:...This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:English,Pinyin,Coinage,Acronym,and English+Pinyin.Two further experiments were conducted.The results of Experiment 1 indicated that participants evaluated translations produced using English as their most favored and English as the most appropriate method to translate Chinese brand names,showing low interest in translations by Pinyin and Coinage.The results of Experiment 2 further supported the English method as the most favored one in comparison to the Acronym and English+Pinyin,methods,and likewise in the methods used to translate different categories of brands.A“Mother-Tongue”Effect is observed in translation.This study concludes that English is the most effective method for translating Chinese brand names.展开更多
Names are unique phenomenon in human society. People from different countries all have their only names, which generally consist of the first name and the last name. Not only in reality, but also in literary works, th...Names are unique phenomenon in human society. People from different countries all have their only names, which generally consist of the first name and the last name. Not only in reality, but also in literary works, they all have their unique names, but the naming methods and intention are different. This paper emphasizes the naming methods and intention in English novels. The names of English novels usually have a richer culture, it embodies the character traits and characters in the novel, such as the outcome of their fate. Therefore, the research of the cultural intention of English novels and translating names accurately is of great significance for literary translation, which also plays an important role in the East-West cultural exchange.展开更多
<div style="text-align:justify;"> Recent days, heart ailments assume a fundamental role in the world. The physician gives different name for heart disease, for example, cardiovascular failure, heart fa...<div style="text-align:justify;"> Recent days, heart ailments assume a fundamental role in the world. The physician gives different name for heart disease, for example, cardiovascular failure, heart failure and so on. Among the automated techniques to discover the coronary illness, this research work uses Named Entity Recognition (NER) algorithm to discover the equivalent words for the coronary illness content to mine the significance in clinical reports and different applications. The Heart sickness text information given by the physician is taken for the preprocessing and changes the text information to the ideal meaning, at that point the resultant text data taken as input for the prediction of heart disease. This experimental work utilizes the NER to discover the equivalent words of the coronary illness text data and currently uses the two strategies namely Optimal Deep Learning and Whale Optimization which are consolidated and proposed another strategy Optimal Deep Neural Network (ODNN) for predicting the illness. For the prediction, weights and ranges of the patient affected information by means of chosen attributes are picked for the experiment. The outcome is then characterized with the Deep Neural Network and Artificial Neural Network to discover the accuracy of the algorithms. The performance of the ODNN is assessed by means for classification methods, for example, precision, recall and f-measure values. </div>展开更多
Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful...Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.展开更多
China's entry into the WTO and the consequent liberalization of commerce and distribution have dramatically increased competition on the Chinese market. To face the new challenge, both domestic and foreign compani...China's entry into the WTO and the consequent liberalization of commerce and distribution have dramatically increased competition on the Chinese market. To face the new challenge, both domestic and foreign companies need to build their brand names and reinforce links with their clients in that brand names are an important part of the products in advertisement, the first thing about a product the potential buyers remember is perhaps its brand name. This article tries to survey on the translation of the brand names of the export products by domestic companies from two aspects: the principles and the methods.展开更多
Translation of automobile brand names has important implications for the promotion and marketing of products and strengthening its competitiveness.This article studies four translation methods of automobile brand name...Translation of automobile brand names has important implications for the promotion and marketing of products and strengthening its competitiveness.This article studies four translation methods of automobile brand names,including transliteration,literal translation,free translation and transliteration combined with a literal translation,which is under the Nida’s equivalence theory and masters the origins and characteristics of automobile brand names and summarizes the different effects that methods have on the automobile brand names.展开更多
基金This work was supported by China Postdoctoral Science Foundation(2016M600276)the Humanities and Social Sciences Fund of the Ministry of Education(16YJC740038)+1 种基金the Humanities and Social Sciences Fund of Guangdong Province During the 13th-Year Plan(GD16YWW03)the National Social Science Fund of China(17CYY003).
文摘This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:English,Pinyin,Coinage,Acronym,and English+Pinyin.Two further experiments were conducted.The results of Experiment 1 indicated that participants evaluated translations produced using English as their most favored and English as the most appropriate method to translate Chinese brand names,showing low interest in translations by Pinyin and Coinage.The results of Experiment 2 further supported the English method as the most favored one in comparison to the Acronym and English+Pinyin,methods,and likewise in the methods used to translate different categories of brands.A“Mother-Tongue”Effect is observed in translation.This study concludes that English is the most effective method for translating Chinese brand names.
文摘Names are unique phenomenon in human society. People from different countries all have their only names, which generally consist of the first name and the last name. Not only in reality, but also in literary works, they all have their unique names, but the naming methods and intention are different. This paper emphasizes the naming methods and intention in English novels. The names of English novels usually have a richer culture, it embodies the character traits and characters in the novel, such as the outcome of their fate. Therefore, the research of the cultural intention of English novels and translating names accurately is of great significance for literary translation, which also plays an important role in the East-West cultural exchange.
文摘<div style="text-align:justify;"> Recent days, heart ailments assume a fundamental role in the world. The physician gives different name for heart disease, for example, cardiovascular failure, heart failure and so on. Among the automated techniques to discover the coronary illness, this research work uses Named Entity Recognition (NER) algorithm to discover the equivalent words for the coronary illness content to mine the significance in clinical reports and different applications. The Heart sickness text information given by the physician is taken for the preprocessing and changes the text information to the ideal meaning, at that point the resultant text data taken as input for the prediction of heart disease. This experimental work utilizes the NER to discover the equivalent words of the coronary illness text data and currently uses the two strategies namely Optimal Deep Learning and Whale Optimization which are consolidated and proposed another strategy Optimal Deep Neural Network (ODNN) for predicting the illness. For the prediction, weights and ranges of the patient affected information by means of chosen attributes are picked for the experiment. The outcome is then characterized with the Deep Neural Network and Artificial Neural Network to discover the accuracy of the algorithms. The performance of the ODNN is assessed by means for classification methods, for example, precision, recall and f-measure values. </div>
文摘Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.
文摘China's entry into the WTO and the consequent liberalization of commerce and distribution have dramatically increased competition on the Chinese market. To face the new challenge, both domestic and foreign companies need to build their brand names and reinforce links with their clients in that brand names are an important part of the products in advertisement, the first thing about a product the potential buyers remember is perhaps its brand name. This article tries to survey on the translation of the brand names of the export products by domestic companies from two aspects: the principles and the methods.
文摘Translation of automobile brand names has important implications for the promotion and marketing of products and strengthening its competitiveness.This article studies four translation methods of automobile brand names,including transliteration,literal translation,free translation and transliteration combined with a literal translation,which is under the Nida’s equivalence theory and masters the origins and characteristics of automobile brand names and summarizes the different effects that methods have on the automobile brand names.
