期刊文献+
共找到29篇文章
< 1 2 >
每页显示 20 50 100
Bolzano Traffic: An Example of Open ITS Deployment for Advanced Traveller Information Services
1
作者 Roberto Cavaliere 《Journal of Traffic and Transportation Engineering》 2024年第1期23-29,共7页
This paper aims to present the experience gathered in the Italian alpine city of Bolzano within the project“Bolzano Traffic”whose goal is the introduction of an experimental open ITS platform for local service provi... This paper aims to present the experience gathered in the Italian alpine city of Bolzano within the project“Bolzano Traffic”whose goal is the introduction of an experimental open ITS platform for local service providers,fostering the diffusion of advanced traveller information services and the future deployment of cooperative mobility systems in the region.Several end-users applications targeted to the needs of different user groups have been developed in collaboration with local companies and research centers;a partnership with the EU Co-Cities project has been activated as well.The implemented services rely on real-time travel and traffic information collected by urban traffic monitoring systems or published by local stakeholders(e.g.public transportation operators).An active involvement of end-users,who have recently started testing these demo applications for free,is actually on-going. 展开更多
关键词 Real-time advanced travel information services cooperative mobility services open data.
下载PDF
Food-delivery behavior under crowd sourcing mobility services 被引量:3
2
作者 Jianqiang Fan Xiaoxia Yao +2 位作者 Luhao Zhou Jacob Wood Chao Wang 《Journal of Traffic and Transportation Engineering(English Edition)》 EI CSCD 2022年第4期676-691,共16页
The rapid development of the online food-delivery industry,has led to not only increases in the number of the crowd-sourced shared food-delivery service drivers on our roads,but also growing urban traffic safety manag... The rapid development of the online food-delivery industry,has led to not only increases in the number of the crowd-sourced shared food-delivery service drivers on our roads,but also growing urban traffic safety management concerns.This study investigates the decision-making behaviors that exist between delivery drivers,their food-delivery platform and their potential impact on traffic safety.Using the evolutionary game theory,stakeholder decision-making behaviors involving traffic safety within the food-delivery industry were analyzed.From our analysis,several behavioral influencers were identified,including penalties for traffic violations,the opportunity cost of delivery drivers complying with traffic rules,the costs associated with risk and strict management approaches,reputation incentives,costs related to the delivery platform being punished,the probability of compliance with traffic rules,and the probability of adopting a strict management approach by the delivery platform.Our study demonstrates that stabilization strategies used by the food service industry differ when the types of government control measures also differ.When the government takes a more aggressive approach to regulation and control,compliance with the traffic rules and the adoption of strict enforcement measures by management are the only evolutionary stability strategies available to food-delivery platforms.As part of a strict management strategy,appropriate compensation or incentive measures should be provided by the distribution platform.Furthermore,the fines given for traffic violations should be increased to create a safer road environment that has fewer traffic accidents involving food-delivery drivers. 展开更多
关键词 Crowd sourcing mobility services Shared food-delivery Evolutionary game Behavior analysis Traffic safety
原文传递
出行即服务系统理论与实践:回顾与展望
3
作者 王晓霞 张明霞 +3 位作者 李佳雯 许亿欣 王甜 张磊 《生态学报》 CAS CSCD 北大核心 2024年第7期2859-2872,共14页
交通是城市绿色低碳转型中最受关注的领域之一,也是数字化渗透及数字平台最为活跃的领域。出行即服务(Mobility as a Service, MaaS)系统是绿色交通的典型代表,是一种新型交通组织和供给方式,反映了当前出行需求的深刻变化和城市交通组... 交通是城市绿色低碳转型中最受关注的领域之一,也是数字化渗透及数字平台最为活跃的领域。出行即服务(Mobility as a Service, MaaS)系统是绿色交通的典型代表,是一种新型交通组织和供给方式,反映了当前出行需求的深刻变化和城市交通组织范式转变的耦合。全球范围内已出现了上百个大小规模不等和模式各异的MaaS实践创新,北京MaaS是中国持续至今、影响最大的MaaS实践。目前MaaS实践提出的理论和方法主要基于欧美发达国家,无法充分描述和分析中国实践。在文献研究的基础上,延伸纳入了中国经验,提出了具有全球普适性的一个MaaS系统分析框架,强调辨析全球范围内的MaaS异同均可以从三个维度展开,即嵌入的社会背景、发展目标和产生的社会经济环境影响;并应用此框架对国内外五个典型MaaS进行了比较研究,重点解码了北京MaaS的激励机制、商业模式和商业生态。本文旨在推动MaaS理论和研究方法的全球发展,重点提出了四个方面的关注:(1)MaaS系统的发展再次考验着城市交通如何回归其公共属性;(2)MaaS实践嵌入在城市社会背景中,具有明显的差异性。模式选择是对城市既有社会背景和交通格局的继承,但也可能就此发生转向。MaaS打开了一次城市交通转型的机会窗口;(3)MaaS系统的可持续运营依然面临挑战;(4)数字技术带来数据产权、数据隐私和安全等亟待解决的新问题。所有研究案例表明,数字技术的快速发展需要匹配治理模式创新,MaaS生态的协同进化至关重要。 展开更多
关键词 出行即服务(mobility as a Service MaaS)系统 分析框架 北京实践
下载PDF
Empirical Analysis on Continuous Improvement of Mobile Content Services' Effects on Continuance Use Intention 被引量:1
4
作者 Chen Hui Liu Lulu 《China Communications》 SCIE CSCD 2012年第12期164-172,共9页
With the development of intelligent terminals and mobile applications,the influence of continuous improvement on mobile content services to the continuance use intention is more and more significant.Based on the expec... With the development of intelligent terminals and mobile applications,the influence of continuous improvement on mobile content services to the continuance use intention is more and more significant.Based on the expectation-confirmation theory and information system continuance use theory,this paper proposes a mobile content continuance use model and puts forward related assumptions under the mobile commerce environment by introducing the continuous improvement variables.Questionnaire data are collected from 219 mobile content service users for research,and the hypothetical model is validated by the structural equation modeling.Results show that the information system continuance use model is still valid under the mobile commerce environment,and the continuous improvement on mobile content services have positive impacts on user's expectations after they have experienced certain mobile content services. 展开更多
关键词 mobile content services continuous improvement continuance use intention
下载PDF
Development of a Smart Technique for Mobile Web Services Discovery
5
作者 Mohamed Eb-Saad Yunyoung Nam +1 位作者 Hazem M.El-bakry Samir Abdelrazek 《Computers, Materials & Continua》 SCIE EI 2021年第11期1483-1501,共19页
Web service(WS)presents a good solution to the interoperability of different types of systems that aims to reduce the overhead of high processing in a resource-limited environment.With the increasing demand for mobile... Web service(WS)presents a good solution to the interoperability of different types of systems that aims to reduce the overhead of high processing in a resource-limited environment.With the increasing demand for mobile WS(MWS),the WS discovery process has become a significant challenging point in the WS lifecycle that aims to identify the relevant MWSs that best match the service requests.This discovery process is a resource-consuming task that cannot be performed efficiently in a mobile computing environment due to the limitations of mobile devices.Meanwhile,a cloud computing can provide rich computing resources for mobile environments given its unlimited and easily scalable resources.This paper proposes a semantic WS discovery and invocation framework in mobile environments based on cloud and a relationship-aware matchmaking algorithm.The discovery algorithm enriches MWS and user requests semantically with the functional and non-functional properties of Ontology Web Language for Services,such as Quality of Web Service,device context,and user preferences.The WS repository is filtered based on logical reasoning and a parameter-based matching algorithm to minimize the matching space and improve runtime performance.The cosine similarity between the user request and services repository is then assessed to generate the most relevant WS.The relationships among concepts in the ontology are considered to improve the recall and precision ratio.After the WS discovery process,users can invoke and test these services in a mobile environment through a dynamic user interface.The interface of the invocation process is changed according to the WS description document.An application prototype is also developed to evaluate the framework based on a Cordova cross-mobile development framework. 展开更多
关键词 CLOUD web service web service discovery semantic matching mobile web service discovery
下载PDF
H.264/AVC error resilience tools suitable for 3G mobile video services
6
作者 柳林 叶修梓 +1 位作者 张三元 张引 《Journal of Zhejiang University-Science A(Applied Physics & Engineering)》 SCIE EI CAS CSCD 2005年第B08期41-46,共6页
The emergence of third generation mobile system (3G) makes video transmission in wireless environment possible, and the latest 3GPP/3GPP2 standards require 3G terminals support H.264/AVC. Due to high packet loss rate ... The emergence of third generation mobile system (3G) makes video transmission in wireless environment possible, and the latest 3GPP/3GPP2 standards require 3G terminals support H.264/AVC. Due to high packet loss rate in wireless envi- ronment, error resilience for 3G terminals is necessary. Moreover, because of the hardware restrictions, 3G mobile terminals support only part of H.264/AVC error resilience tool. This paper analyzes various error resilience tools and their functions, and presents 2 error resilience strategies for 3G mobile streaming video services and mobile conversational services. Performances of the proposed error resilience strategies were tested using off-line common test conditions. Experiments showed that the proposed error resilience strategies can yield reasonably satisfactory results. 展开更多
关键词 Error resilience tools H.264/AVC 3G mobile video services
下载PDF
ZTE to Unveil World Beating Solution-Rich NGN and Mobile Services at PT/Expo Comm China 2004
7
《ZTE Communications》 2004年第2期62-62,共1页
ZTE Corporation appeared at Expo Comm China2004 with a range of world-leading solutions andapplications stretching across the entiretechnology spectrum-from mobile and NGNrequirements to videoconferencing and
关键词 ZTE to Unveil World Beating Solution-Rich NGN and Mobile services at PT/Expo Comm China 2004 RICH NGN World PT
下载PDF
Global Development of Mobile Value Added Services
8
作者 Li Shan (China Academy of Telecommunications Research of Mll, Beijing 100083, China) 《ZTE Communications》 2005年第4期2-5,共4页
With the increasing demand for VAS from the subscribers, mobile operators are making efforts to create more services to promote the continuous development of the non-voice service application. The following three mobi... With the increasing demand for VAS from the subscribers, mobile operators are making efforts to create more services to promote the continuous development of the non-voice service application. The following three mobile VASes are becoming the development focus of operators. 展开更多
关键词 In Global Development of Mobile Value Added services VAS UMTS SMS
下载PDF
ZTE Exclusively Demonstrates LTE-A CoMP-Based Services at Mobile World Congress 2011
9
作者 ZTE Corporation 《ZTE Communications》 2011年第1期F0003-F0003,共1页
ZTE Corporation demonstrated video call, video streaming, and ftp services based on LTE-A Coordinated Multipoint (CoMP) technology at "Mobile World Congress 2011" in Barcelona, Spain. This makes ZTE the first and ... ZTE Corporation demonstrated video call, video streaming, and ftp services based on LTE-A Coordinated Multipoint (CoMP) technology at "Mobile World Congress 2011" in Barcelona, Spain. This makes ZTE the first and only telecoms vendor in the world to demonstrate LTE-A CoMP-based services. 展开更多
关键词 ZTE Exclusively Demonstrates LTE-A CoMP-Based services at Mobile World Congress 2011 LTE CoMP World
下载PDF
Consumer Risk Perceptions in Mobile Health Services Adoption: Do They Matter?
10
作者 Mihail Cocosila Ofir Turel 《E-Health Telecommunication Systems and Networks》 2022年第2期67-84,共18页
The purpose of this study is to investigate empirically the role of consumer perceived risks in the adoption of mobile health services. A theoretical model including the perceived risk associated with the activity tar... The purpose of this study is to investigate empirically the role of consumer perceived risks in the adoption of mobile health services. A theoretical model including the perceived risk associated with the activity targeted by a mobile health service and the perceived risk associated with the mobile service itself was developed and tested empirically in the context of an application supporting smoking cessation. The model was validated in a cross-sectional experiment conducted with 422 consumers in the UK and Canada. Findings show that while risk triggered by the nature of a health promotion activity is a strong driver of the adoption of the supporting mobile health service, risk related to the actual application targeting that activity is a comparatively weaker obstacle. The two contrasting risk perspectives are highly significant as they together explain over 31% of the variance in consumer intention to use the mobile health service, independently from other adoption factors. Overall, this study demonstrates that consumer risk perceptions alone are a multifaceted and meaningful component in mobile health services adoption, and that this element should not be overlooked in more complex research models. 展开更多
关键词 Mobile Service Information and Communication Technology Consumer Adoption Perceived Risk Healthcare
下载PDF
Application of Unified Payment Platform in Mobile Medical Services
11
作者 YUAN Junyi LE Jiajin 《International English Education Research》 2017年第3期84-86,共3页
Mobile medical service has become an indispensable method for the hospitals to improve service quality, while mobile payment has provided an effective solution for solving the problems of long queuing, long examinatio... Mobile medical service has become an indispensable method for the hospitals to improve service quality, while mobile payment has provided an effective solution for solving the problems of long queuing, long examination time, long waiting before being hospitalized and short time of diagnosis and treatment of the traditional outpatient services. With the increasing diversification of payment methods, it is necessary for the hospitals to establish a unified payment platform in order to support different business scenarios according to needs and standardize the interfaces of various developers and manufacturers. In addition, it will help the Financial Department timely identify the problems in the tons of transaction data and better serve the goals of the hospitals to streamline the procedures of medical services and achieve concentrated information management. 展开更多
关键词 Mobile payment Mobile service Unified payment platform
下载PDF
ZTE Strengthens West African Mobile Market Position with National GSM Network and Introduction of GPRS Services
12
《ZTE Communications》 2005年第1期61-61,共1页
关键词 ZTE Strengthens West African Mobile Market Position with National GSM Network and Introduction of GPRS services GSM GPRS WEST
下载PDF
Visualization Techniques viaMLBS for Personnel Management in Major Events
13
作者 Yu Su Lingjuan Hou +2 位作者 Sinan Li Zhaochang Jiang Haoran Peng 《Computer Systems Science & Engineering》 SCIE EI 2023年第7期521-536,共16页
Mobile location-based services(MLBS)refer to services around geographic location data.Mobile terminals use wireless communication networks(or satellite positioning systems)to obtain users’geographic location coordina... Mobile location-based services(MLBS)refer to services around geographic location data.Mobile terminals use wireless communication networks(or satellite positioning systems)to obtain users’geographic location coordinate information based on spatial databases and integrate with other information to provide users with required location-related services.The development of systems based on MLBS has significance and practical value.In this paper a visualization management information system for personnel in major events based on microservices,namely MEPMIS,is designed and implemented by using MLBS.The system consists of a server and a client app,and it has some functions including map search and query,personnel positioning and scheduling,location management,messaging,and location service.Managers of the events can quickly search and locate the staff on the specific area of the map in real-time,and make broadcasting messages to the staff,and manage the staff.The client app is developed on the Android system,by which staff users can send the positions information to the server timely.The client users can search fuzzily near their peers and list their locations,and also call near peers through sending messages or query the history record of staff locations.In the design of the system,several new proposed techniques,including visual annotation method for overlapping locations,correcting trajectory drift algorithm,microservices-based overall system architecture methodology and other new techniques,which are applied to the implementation of the system.Also,HTML5,JQuery,MLBS APIs(Application Program Interfaces)related programming techniques have been used and combined with loading Ajax asynchronously and Json data encapsulation,map marker optimization techniques,that can improve the positioning accuracy and the performance of the system.The developed system with practical functions can enhance the efficiencies of the organization and management of major events. 展开更多
关键词 Mobile localization-based service(MLBS) map based search MLBS APIs visual location-based services(VLBS) personnel management major events
下载PDF
MaaS理念下城市公共交通发展策略思考 被引量:2
14
作者 刘向龙 李香静 +1 位作者 刘好德 宜毛毛 《交通与港航》 2022年第2期3-8,共6页
MaaS理念的先进性为破解城市出行难题及促进城市公共交通高质量转型发展提供了新的思路,但如何实现尚不明确,仍需进一步探讨。文章基于MaaS典型特征与国内外应用案例分析,探讨了MaaS与公共交通的关系,明确了城市公共交通在MaaS中的发展... MaaS理念的先进性为破解城市出行难题及促进城市公共交通高质量转型发展提供了新的思路,但如何实现尚不明确,仍需进一步探讨。文章基于MaaS典型特征与国内外应用案例分析,探讨了MaaS与公共交通的关系,明确了城市公共交通在MaaS中的发展定位;通过对比分析我国城市公共交通服务与MaaS理念特征存在的差距与不足,研究提出了在MaaS理念下我国城市公共交通转型发展策略,以期为我国城市公共交通转型发展提供一定的参考。 展开更多
关键词 智慧出行 MaaS(mobility as a Service MaaS) 公共交通
下载PDF
Recommending Friends Instantly in Location-based Mobile Social Networks 被引量:4
15
作者 QIAO Xiuquan SU Jianchong +4 位作者 ZHANG Jinsong XU Wangli WU Budan XUE Sida CHEN Junliang 《China Communications》 SCIE CSCD 2014年第2期109-127,共19页
Differently from the general online social network(OSN),locationbased mobile social network(LMSN),which seamlessly integrates mobile computing and social computing technologies,has unique characteristics of temporal,s... Differently from the general online social network(OSN),locationbased mobile social network(LMSN),which seamlessly integrates mobile computing and social computing technologies,has unique characteristics of temporal,spatial and social correlation.Recommending friends instantly based on current location of users in the real world has become increasingly popular in LMSN.However,the existing friend recommendation methods based on topological structures of a social network or non-topological information such as similar user profiles cannot well address the instant making friends in the real world.In this article,we analyze users' check-in behavior in a real LMSN site named Gowalla.According to this analysis,we present an approach of recommending friends instantly for LMSN users by considering the real-time physical location proximity,offline behavior similarity and friendship network information in the virtual community simultaneously.This approach effectively bridges the gap between the offline behavior of users in the real world and online friendship network information in the virtual community.Finally,we use the real user check-in dataset of Gowalla to verify the effectiveness of our approach. 展开更多
关键词 mobile social network service friend recommendation location-basedservice location proximity user behaviorsimilarity singular value decomposition
下载PDF
Mobile Ubiquitous Service Environment 被引量:12
16
作者 Zhang Ping,Ji Yang,Feng Zhiyong (Research Center for Wireless New Technology,Beijing University of Posts and Telecommunications,Beijing 100876,China) The Mobile Ubiquitous Service Environment (MUSE),established through the coordination and integration of mobile telecommunications and ubiquitous network,in the pursuit of Always Best Experience (ABE),represents the major development trend for the next generation mobile wireless network. Research on MUSE will involve the integration of the computing model system,service platform system,operating system and terminal structure system,all of which involve exploration and innovation of a new networking structure,its control and management as well as way of measuring. The change in network resources triggers the change in network computing models. To let readers have a basic understanding of MUSE,this lecture introduces it in four sections. This section focuses on the development and demand analysis of the service platform. 《ZTE Communications》 2007年第2期58-60,共3页
The Mobile Ubiquitous Service Environment (MUSE),established through the coordination and integration of mobile telecommunications and ubiquitous network,in the pursuit of Always Best Experience (ABE),represents the m... The Mobile Ubiquitous Service Environment (MUSE),established through the coordination and integration of mobile telecommunications and ubiquitous network,in the pursuit of Always Best Experience (ABE),represents the major development trend for the next generation mobile wireless network. Research on MUSE will involve the integration of the computing model system,service platform system,operating system and terminal structure system,all of which involve exploration and innovation of a new networking structure,its control and management as well as way of measuring. The change in network resources triggers the change in network computing models. To let readers have a basic understanding of MUSE,this lecture introduces it in four sections. This section focuses on the development and demand analysis of the service platform. 展开更多
关键词 Mobile Ubiquitous Service Environment GPP
下载PDF
Elliptical Cell Based Beamforming Design with an Improved β-Fairness Power Allocation for HSR Communication Systems 被引量:1
17
作者 Ximei Liu Deli Qiao 《China Communications》 SCIE CSCD 2022年第5期112-128,共17页
In this paper,a beamforming scheme to improve the coverage in high-speed railway communication systems is investigated.A dedicated coverage model,where the coverage cell is an ellipse rather than the traditional circu... In this paper,a beamforming scheme to improve the coverage in high-speed railway communication systems is investigated.A dedicated coverage model,where the coverage cell is an ellipse rather than the traditional circular or linear,is considered.Based on the elliptical coverage cell,an optimization problem for the beamforming design is formulated to maximize the percentage of railway coverage,subject to the constraints on equal expected designed propagation gain(the gain obtained by a combination of designed beam and propagation channel)on the elliptical curve,i.e.,the expectation of designed propagation gain on the elliptical curve are all equal.Considering that the coverage can be improved by increasing the minimum designed propagation gain on the railway,the problem can be recast to maximizing the equal expected designed propagation gain on the elliptical curve.Subsequently,a beamforming design with an improved β-fairness power allocation,where the optimization problem is formulated to maximize the minimum expected received power over time with the constraints on elliptical cell based beamforming and mobile service amount,is proposed to further improve the coverage.An alternating iteration algorithm is developed to find the optimal beamforming vector and the instantaneous transmit power.Through numerical results,it is found that the beamforming designed on the elliptical curve covers longer railway than beamforming designed on the railway directly,and the coverage of elliptical cell based beamforming can be increased with the eccentricity.In addition,beamforming with the improvedβ-fairness power allocation can further improve the railway coverage and mobile service amount simultaneously.Moreover,it is shown that the larger eccentricity of the ellipse with appropriately chosen BS location,the larger coverage distance. 展开更多
关键词 high-speed railway communication elliptical cell based beamforming coverage power allocation mobile service amount
下载PDF
Lewin Behavior Model-Based Study on Influence Factors of Individuals to Mobile Service Demand 被引量:1
18
作者 Tong Lili, Li Xiaowen 《China Communications》 SCIE CSCD 2012年第6期154-162,共9页
How to fmd main influence factors of individuals to mobile service demand is investiga- ted. The empirical research is conducted in the sample of high-value customers in China mobile market. Based on Lewin behavior mo... How to fmd main influence factors of individuals to mobile service demand is investiga- ted. The empirical research is conducted in the sample of high-value customers in China mobile market. Based on Lewin behavior model, this pa- per establishes factors-matrix from personal and environmental dimensions. Relationships among multiple factors are tested in the structural equa- tion model and their impacts on customers' de- mands are elaborated. Findings indicate that opera- tional convenience and business brand image have significant effects on sample users' demands. Fur- thermore, annual income, gender, occupation, the needs of access to information and the needs of enriching and improving social relationships are al- so important factors for high-value users. The re- suits may provide further insights into mobile service demand and the model can be popularized to other behavior researches. 展开更多
关键词 individuals' behavior research distin-guish path Lewin behavior model influence fac-tors mobile service demand
下载PDF
A multidimensional and hierarchical model of library mobile service quality 被引量:5
19
作者 Yang ZHAO Guo CHEN 《Chinese Journal of Library and Information Science》 2013年第3期59-74,共16页
Purpose:Based on the understanding of the characteristics of mobile services(m-services)provided by libraries,we attempt to develop a multidimensional and hierarchical model and a specifically designed measurement sca... Purpose:Based on the understanding of the characteristics of mobile services(m-services)provided by libraries,we attempt to develop a multidimensional and hierarchical model and a specifically designed measurement scale for the assessment of libraries' m-service quality.Design/methodology/approach:The research has been conducted sequentially in two stages.At the first stage,a multidimensional and hierarchical model of library m-service quality and a measurement scale are developed through literature review and focus group interviews.At the second stage the model is tested using partial disaggregation technique for an analysis of the data collected from over 400 library users in 3 Chinese universities.Findings:The proposed model is shown to fit the data well.The empirical analysis provides strong support for the model,which includes 4 dimensions(service environment,service interaction,information control and service effect) and 12 corresponding sub-dimensions.Research limitations:The sample size needs to be enlarged and the user types need to be expanded to make the sample more representative.Practical implications:The study provides a conceptual framework and measurement tool that can help library managers understand the users' needs in the context of mobile network environment,and boost their libraries' competitiveness by carrying out better services to meet the user demands.Originality/value:The proposed model and measurement scale specifically designed for the assessment of libraries' m-service quality fully reflect the hierarchical structure of libraries' m-service quality.In addition,by using partial disaggregation technique for model testing,we believe our research can serve as a practical reference to those engaged in the development and examination of a multidimensional and hierarchical model. 展开更多
关键词 Library mobile service(m-service) Mobile service quality Multidimensional and hierarchical method Service quality evaluation model
下载PDF
An empirical study on continuance intention of mobile reading 被引量:2
20
作者 Chunmei GAN Diyu XIAO 《Chinese Journal of Library and Information Science》 2015年第2期69-82,共14页
Purpose: This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach: Drawing on the unified theory of acceptance and use of technology (UTAUT), and integratin... Purpose: This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach: Drawing on the unified theory of acceptance and use of technology (UTAUT), and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling (PLS-SEM). Findings: The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications: This study could help mobile data service providers to foster users' continuous usage of mobile reading. Research limitations: This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value: This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users' continuance intention of mobile reading. 展开更多
关键词 Mobile reading Unified theory of acceptance and use of technology (UTAUT) Perceived enjoyment Continuance intention Mobile services User behavior
下载PDF
上一页 1 2 下一页 到第
使用帮助 返回顶部