Analysis on the Problems and Strategies of Marketing Channels of Agricultural Products : Taking Liujun Lotus Root as an Example

Marketing channels are an important part of the circulation of agricultural products.With the development of China s agricultural industry,the marketing channels of agricultural products are continuously innovated and optimized.Taking Liujun Lotus Root as an example,on the basis of studying the existing model of marketing channels of agricultural products,this paper analyzes the problems in the existing marketing channels of Liujun Lotus Root,and puts forward relevant strategies.

Analysis of Agricultural Product Marketing Channels with Tashan Pomegranate as an Example

In the context of the digital economy, agricultural product marketing has also undergone new development, and the models of agricultural product marketing are constantly innovating. Based on the current sales situation of Tashan Pomegranate, this paper analyzed the existing sales channels of Tashan Pomegranate. It found that Tashan Pomegranate currently has insufficient online marketing channels, incomplete logistics system, and a lack of comprehensive talents in online marketing. In response to the existing problems, constructive recommendations are proposed for the online marketing channels of agricultural products in Lieshan District, and a network marketing path suitable for Tashan Pomegranate in Lieshan District was explored.

On the Innovation of Marketing Channel Modes of China's Seed Industry

In China,the seed industry has fierce competition. The situation of homogeneous management and homogeneous products is serious. A key problem is simple and outmoded marketing channel of seed. It threatens sustainable development of seed enterprises. At present,the two-level distribution channel of seed industry has problems of similarity,low access threshold,and unfair benefit distribution,and thus urgently needs innovation. The innovation of distribution channel is inevitable requirement for promoting reorganization of China's seed industry and building of new order,is necessary weapon for dealing with trans-national seed industry competition,is essential measure for lifting the overall service level of seed industry,and is also essential means for conforming to stage development of China's agriculture. The innovation of seed marketing channel should consider changes of future agricultural development,deep-level demand of industrial market and services,scitech development level,fair distribution of industrial profit,and differentiated competition. It is recommended that channel innovation should follow the flat principle,have new and unique conception,give full play connection advantage of marginal industry,realize complementary advantages and mutual promotion,strengthen service awareness,combine with agricultural development trend,and seek sci-tech innovation of channel carrier- variety.

Obstacles to Development of Marketing Channels of Agricultural Products in China and Countermeasures

This paper introduces the connotation of marketing channels of agricultural products, and gives an overall of current modes of marketing channels of agricultural products in China, including the marketing channel of transportation and sale of agricultural products, the marketing channel of intermediary sales agent, and the marketing channel of mutual cooperation. The problems existing in the marketing channel of agricultural products in China as follows: first, the cost is high; second, the technological content is low; third, the upstream main body lacks competitiveness; fourth, the structure of investment is irrational. Corresponding countermeasures are put forward to develop marketing channels of agricultural products as follows: perfect the service function of wholesale market of agricultural products; propel the construction of integration and expansion of wholesale market; develop the circulation cooperatives of agricultural products; develop the integrated organization of production and sales of agricultural products.

Deep neural network based on multi-level wavelet and attention for structured illumination microscopy

Structured illumination microscopy(SIM)is a popular and powerful super-resolution(SR)technique in biomedical research.However,the conventional reconstruction algorithm for SIM heavily relies on the accurate prior knowledge of illumination patterns and signal-to-noise ratio(SNR)of raw images.To obtain high-quality SR images,several raw images need to be captured under high fluorescence level,which further restricts SIM’s temporal resolution and its applications.Deep learning(DL)is a data-driven technology that has been used to expand the limits of optical microscopy.In this study,we propose a deep neural network based on multi-level wavelet and attention mechanism(MWAM)for SIM.Our results show that the MWAM network can extract high-frequency information contained in SIM raw images and accurately integrate it into the output image,resulting in superior SR images compared to those generated using wide-field images as input data.We also demonstrate that the number of SIM raw images can be reduced to three,with one image in each illumination orientation,to achieve the optimal tradeoff between temporal and spatial resolution.Furthermore,our MWAM network exhibits superior reconstruction ability on low-SNR images compared to conventional SIM algorithms.We have also analyzed the adaptability of this network on other biological samples and successfully applied the pretrained model to other SIM systems.

Game Theory Study on Distributors' Alliance to Gain Competitive Advantage in Marketing Channel

Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.

Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process

Research on ＂marketing channel＂ of mobile attracts much attention in these years, but there＇re only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers. Based on a typically multiplex marketing channel system of mobile manufacturer, the analytic hierarchy process （~HP） structure model is established. Through the judgment matrix, simple and total hierarchy arrangement, consistent test, this paper gets the weight of each kind of marketing channel of mobile manufacturer, it provides the practical reference value for mobile manufacturers to distribute resources of marketing channels.

Development of E-banking channels and market share in developing countries

There is fierce global competition within the banking industry.Therefore,banks endeavor to grow and strive to increase their market share.We analyzed the effect of developing innovative channels of presenting bank services on banks’market share.The statistical population of this research was Shahr bank’s central headquarter and its branches in Tehran,Iran.We developed questionnaires for gathering the data.The validity and reliability of the scales were tested by EFA,CFA,experts’opinion,and Cronbach’s alpha.We used linear regression to assess the impact of innovative channels,including internet banking,automatic teller machines(ATMs),mobile banking,telephone banking(TB),and point of sales(POS)on banks’market share.The results indicated that some of these channels,including internet banking,POS,and TB,positively affect a bank’s market share.The effect of two other platforms,including mobile banking and ATM development,on banks’market share was rejected.The findings of this study expand our understanding of how bank managers can improve their market share by developing innovative e-banking channels.

Analysis of Marketing of Garri in Delta State,Nigeria

The study examined the marketing of a cassava-based product （garri） in Delta State, Nigeria. Data was collected from 168 respondents using structured questionnaire. A multi-stage sampling procedure was employed in selecting 168 respondents from six markets in Delta State where garri is produced and marketed. Data was analyzed by the calculation of percentages, means and running of regression. The study revealed that the marketing of garri in Delta State was predominantly a female activity. The study also revealed that the garri was marketed in three channels and that 46.4% were retailers. The study further revealed a reasonable degree of freedom of entry and exit in the garri business in Delta State. Each trader or marketer was able to earn an average profit margin of N2 190.00 （for garri marketers）, while the marketing margins for garri was 13.1%. Although the marketers were faced with some challenges the average profit per marketer per month was reasonably high （N40 722）. The study further showed that the socio- economic characteristics of the marketers to a large extent had a positive influence on the quantity of garri sold in the study area. From the findings it was recommended that storage facilities, extension services and good road network among others should be provided to improve the marketing of garri in Delta State, Nigeria.

Read channel for signal waveform modulation multi-level disc

A novel read channel for signal waveform modulation multi-level disc is presented in this paper. This read channel employs timing recovery system and partial response maximum likelihood detector. Compared to the previous read channel composed of level detection and run-length detection, the present read channel shows superiority in capacity increase and robust performance. Especially, relying on the partial response maximum likelihood detection, lower bit error rate can be obtained.

电子商务环境下饲料企业营销渠道的整合策略

随着信息技术的不断发展,各行各业与互联网之间的融合程度日益加深,越来越多的企业开始朝着“互联网+”的方向发展,饲料企业也不例外。作为农业产业链中的重要一环,饲料企业的可持续发展能有效带动农业产业经济的发展。而在饲料企业与互联网融合发展背景下,电子商务营销模式应运而生,一方面帮助饲料企业把产品销往全国各地,另一方面以饲料产品的促销提高饲料企业的市场影响力。但饲料企业的电子商务营销尚处于起步阶段,特别是在营销渠道整合方面还存在一些问题。因此,要实现线上线下营销渠道的协同发展和信息共享,避免线上线下营销渠道的冲突和矛盾,这样才能切实提高饲料企业的电子商务营销水平,为饲料企业的可持续发展奠定基础。

全球化与高管薪酬--基于中国上市公司的经验证据

基于2003—2021年A股制造业上市公司数据,本文从FDI流入的角度实证检验了全球化对高管薪酬的影响及其作用机制。研究发现,全球化显著提高了高管薪酬。该结论在考虑了内生性问题、控制同时期其他政策影响以及遗漏变量问题后依然稳健。此外,进一步研究后发现,全球化主要通过公司治理中的独立董事治理影响高管薪酬,市场机制的作用有限。拓展性研究还发现,全球化对高管薪酬的作用表现出异质性。全球化在非垄断行业和国有企业中具有更大的影响。相较于普通高管,权力型高管在全球化中受益更多,这意味着随着全球化的进展,企业内部高管之间的不平等在加剧。本文的发现提供了全球化对高管薪酬具有积极影响的中国证据,有助于丰富国际贸易与顶端收入分配领域的文献。

美国FDA兽药上市许可途径介绍及近年来新批准兽药情况分析

介绍了美国FDA兽药上市许可途径,汇总了2018年1月至2024年3月美国FDA原始批准的新兽药申请(NADA)、简化新兽药申请(ANADA)和有条件批准(CA)三种类型的兽药品种,并从批准动物种类和批准用途种类等方面进行统计分析,希望能对我国新兽药研发和审评工作有一定的指导意义。

低碳绿色背景下的新能源汽车营销策略

在低碳绿色背景下新能源汽车得到了蓬勃发展,与此同时也面临着激烈的竞争。在保证产品质量过关的前提下,选择科学的营销策略能够提高新能源汽车的销售量、知名度与竞争力,减少库存积压、加速资金流转,从而实现新能源汽车公司的壮大与发展。文章结合新能源汽车的营销现状,分别提出了完善产品策略、优化价格策略、升级营销渠道、改进促销机制等建议,为新能源汽车公司做好市场营销工作提供了经验借鉴。

多渠道零售产品定价与交付的研究进展及展望

线上渠道或数字渠道(如移动网络、社交媒体)的出现加速了零售商业模式的转型,如何在多渠道零售下进行产品的定价与交付,以满足消费者的多元化需求,使零售商保持竞争优势是一个日益受到关注的研究主题。通过对多渠道零售产品定价与交付领域相关文献进行系统回顾,归纳了研究方法及其适用领域,分析了热点主题及主要的研究进展,有助于厘清多渠道零售产品定价与交付领域研究的发展趋势,为后续相关研究打下基础。

资金约束下双渠道逆向供应链零售商的定价与融资决策

针对由制造商和资金约束零售商组成的双渠道逆向供应链,研究银行贷款和股权融资下零售商的定价与融资决策。首先,构建两种融资决策下的Stackelberg模型,求解并分析制造商和零售商的最优决策和利润;然后,分析不同情形下零售商的定价与融资决策。研究发现:银行贷款利率和持股比例分别对零售商回收价格具有非线性负向和正向的影响,对零售商回收数量的影响则相反。在两种融资情形下,零售商回收价格和融资决策应综合考虑银行贷款和持股比例。

协同共治视角下网络直播带货法律治理体系的构建

网络直播带货是在线直播与网络购物相结合的一种新型在线购物形式,在信息交互、购物体验等方面实现了对传统网购的拓展,但其本质上仍是传统网购模式在电子商务领域的延续。网络直播带货在推动我国经济高质量发展的同时,仍然存在质量瑕疵、虚假宣传、偷税漏税等违法行为的治理难题,严重侵害了消费者的合法权益并有损公平竞争的市场秩序。从协同治理的视角来看,立法体系的混乱、执法资源的分散以及社会监督渠道的固化不断挑战直播场域法律治理体系的权威。对此,立法层面要打造以纠纷主体为依据的治理规范体系,实现法律规范之间的内部协调;执法层面要借助大数据等技术强化监管能力,同时发挥平台自治和社会力量的效能,构建多元协同共治的法律治理体系。

渠道多元化、跨渠道冲突与渠道内冲突:市场化水平的调节效应

文章以开放系统理论为基础,讨论制造商采用多元化的渠道对两种不同形式的渠道冲突的作用,以及市场化水平对渠道多元化与跨渠道冲突、渠道内冲突之间关系的调节效应。从中国制造商一方收集520份调查数据,引入市场化指数二手数据,应用统计方法分析数据和检验假设。文章的数据检验结果发现:第一,制造商采用多元化的销售渠道会导致制造商内部各条渠道之间产生冲突,也会加剧制造商与同一条渠道内合作经销商之间的冲突;第二,制造商采用多元化渠道通过加剧与同一条渠道中经销商之间的渠道内冲突,进而降低企业绩效;第三,市场化水平会弱化渠道多元化对跨渠道冲突的正向影响。文章最后从理论贡献、实际应用和研究不足等方面对研究结果进行了讨论。

考虑具有营销努力的双渠道供应链动态均衡

营销努力是发现或研究潜在消费者需求的过程,营销努力可以使企业利润产生浮动。在此背景下,构建了考虑营销努力的双渠道供应链动态博弈模型,并分析了系统均衡点的稳定性条件。通过数值模拟的方法,研究了系统分岔图、以及共存吸引子的演化情况。研究结果表明,需求调整速度、消费者渠道偏好、制造商营销努力投入系数、制造商与零售商需求敏感系数等因素都对系统稳定性产生影响。较小的调整速度和中等程度的营销努力投入有利于供应链成员实现最优利润。同时,渠道偏好系数和营销努力程度需要保持在一定范围内,否则市场会失去稳定性并呈现混沌状态。

新媒体渠道下农产品价格形成机制研究综述

随着网络和电子商务的高速发展,传统的营销模式日渐衰退,新媒体营销应运而生。“互联网+”带来了海量信息,产品价格策略必须满足消费者“规模化的个性需求”。新媒体营销的出现给整个营销业态带来了新的活力,新媒体营销因其去中心化、信息传播的及时性和全面性以及顾客信任性等特点越来越成为重要的营销方式,但新媒体营销过程中价格形成的机制一直没有得到有效研究。揭开新媒体营销价格形成的机制具有较为重要的理论意义和现实意义。本研究通过对目前有限的相关研究进行整理,分别从消费者敏感程度性、营销渠道差异、销售成本差异3个方面进行梳理,深入分析不同销售渠道对成本和销售绩效的影响、市场需求特征对价格策略的影响,提出了有关消费者行为和市场策略的重要见解,指出了当前农产品营销价格形成机制研究的不足,并对该领域未来的发展和研究方向进行了展望。