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Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry
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作者 Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage Himendra Balalle 《Open Journal of Applied Sciences》 2024年第9期2661-2678,共18页
Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the ef... Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the efficacy of AI in enhancing personal branding for musicians, particularly in crafting brand images based on emotions received from the artist’s music will improve the audience perceptions regarding the artist’s brand. Study used a quantitative approach for the research, gathering primary data from the survey of 191 people—music lovers, musicians and music producers. The survey focuses on preferences, perceptions, and behaviours related to music consumption and artist branding. The study results demonstrate the awareness and understanding of AI’s role in personal branding within the music industry. Also, results indicate that such an adaptive approach enhances audience perceptions of the artist and strengthens emotional connections. Furthermore, over 50% of the participants indicated a desire to attend live events where an artist’s brand image adapts dynamically to their emotions. The study focuses on novel approaches in personal branding based on the interaction of AI-driven emotional data. In contrast to traditional branding concepts, this study indicates that AI can suggest dynamic and emotionally resonant brand identities for artists. The real time audience response gives proper guidance for the decision-making. This study enriches the knowledge of AI’s applicability to branding processes in the context of the music industry and opens the possibilities for additional advancements in building emotionally appealing brand identities. 展开更多
关键词 Artificial Intelligence Emotional Branding Personal Branding music industry Dynamic Brand Image Audience Perception Machine Learning Real-Time Emotional Responses
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A Clash of Culture: An Investigation into Evolution in the Chinese Music Industry
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作者 赵苜希 《International English Education Research》 2016年第2期94-95,共2页
This study investigates the current enviromnent of the Chinese record industry, and focuses on particular problems with business in China. Specifically, I will look at the reasons that led to the Chinese record indus... This study investigates the current enviromnent of the Chinese record industry, and focuses on particular problems with business in China. Specifically, I will look at the reasons that led to the Chinese record industry' s gradual depression in the past thirty years. Additionally, I will show the important reasons why piracy is on a rampage in China, and explain why China has not been able to solve this problem. To do this, I will examine the data of CD sales and revenue of Chinese Records Company in recent years, to see what has changed. 展开更多
关键词 Chinese music industry COPYRIGHT PIRACY Chinese Records Company Problem Digital music Free Download Law CD sales
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Starman: An Innovative Alternative to the Traditional Tripod-The Advantages of a Design Approach in the Project of a Functional Accessory for the Music Industry
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作者 Marco Mancini 《Journal of Civil Engineering and Architecture》 2022年第6期315-322,共8页
The music industry is related to various services:record companies,music publishers,recording studios,authors,performers,management,radio,television,digital music services,music retail,live music events,music merchand... The music industry is related to various services:record companies,music publishers,recording studios,authors,performers,management,radio,television,digital music services,music retail,live music events,music merchandising,music schools…Design for the music industry,therefore,includes products of many categories:musical instruments,stage accessories,speakers,amplifiers,control systems,bags,stands,and many more.The project of a new speaker stand thus becomes an opportunity to demonstrate the advantage of a design approach in a functional field,which is usually not design-oriented.The design research generated an innovative patented stand,safer,without clutter inside,and with greater attention to aesthetic value. 展开更多
关键词 music industry product design ACCESSORY innovation PATENT
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The Future of Detroit’s Music Industry:A Descriptive Study of Industry Professional Views
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作者 Grace Pawluszka Alan J.Gumm 《Journalism and Mass Communication》 2024年第5期289-297,共9页
The purpose of the present study was to describe and provide insight on Detroit’s music industry,with the practical goal to inform the current state of music in Detroit and draw conclusive suggestions for bringing mu... The purpose of the present study was to describe and provide insight on Detroit’s music industry,with the practical goal to inform the current state of music in Detroit and draw conclusive suggestions for bringing music back to a forefront of Detroit.The study drew on a sample of convenience(N=4)by researcher networking and past work in the Detroit music industry.Eight themes were identified in a content analysis of interview responses.The study revealed a deep and common vision shared among diverse industry professionals-to bring national recognition back to Detroit.Everyone wants Detroit’s music industry to make a comeback,however,they realize it is a slow process to achieve that goal. 展开更多
关键词 music industry interview responses music scenes implications and future directions
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Current Situation and Cross-Cultural Influence of Live Houses in China
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作者 ZHANG Xinyue NI Xintong 《Sino-US English Teaching》 2024年第1期43-48,共6页
Live houses emerged in China during the 1990s as the country’s rock music scene began to flourish.Today,live houses can be found in almost every major city in China and have become an essential part of the country’s... Live houses emerged in China during the 1990s as the country’s rock music scene began to flourish.Today,live houses can be found in almost every major city in China and have become an essential part of the country’s music culture.The growth of live houses in China has been driven by changing consumer tastes,the expansion of the music industry,and a desire for new and innovative forms of entertainment.These venues offer a unique and intimate setting for music lovers to experience live performances,fostering a sense of community and connection between artists and audiences.The cross-cultural influence of live houses in China has been substantial,with international musicians and audiences increasingly drawn to the country’s vibrant music scene.Chinese live houses have hosted a diverse range of international artists,providing opportunities for cross-cultural exchange and collaboration.As a result,live houses have become a hub for promoting Chinese culture and soft power,enhancing global cultural diversity,and increasing the visibility of Chinese artists on the international stage. 展开更多
关键词 live house CROSS-CULTURAL Chinese music industry industry insight
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Conflict and Negotiation Among State Power, Media Power, and Audience Power {1978-2012)
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作者 Li Cui 《Sociology Study》 2015年第8期605-615,共11页
This paper provides a historical review of the star system in China's Mainland's music industry from 1978 to 2012. It suggests that from 1978 to 1989, parW stars and semi-commercialized stars appeared in China's... This paper provides a historical review of the star system in China's Mainland's music industry from 1978 to 2012. It suggests that from 1978 to 1989, parW stars and semi-commercialized stars appeared in China's music industry; while commercialized stars blossomed from 1990 to 1999. From 2000 to 2012, the decline of party stars and commercialized stars contributed to the rise of talent show stars. This paper also argues that talent show stars first entered the music industry's star system as party stars and commercialized stars around 2005. Notably, it analyzes the power relationship that shapes the current star system and the meaning of stardom in Chinese popular culture. Party stars are largely a manifestation of state power that must occasionally negotiate with media power. Commercialized stars, as representatives of popular culture, primarily rely on media power but, to a certain degree, must also conform to state power. Talent show stars, however, after 2007 gradually stopped representing audience power alone and instead became results of negotiation and rehalancing of state power, media power, and audience power. 展开更多
关键词 Star system China's music industry media power
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Blockchain-based Internet of Musical Things
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作者 Luca Turchet Chan Nam Ngo 《Blockchain(Research and Applications)》 2022年第3期60-69,共10页
Blockchain technology is impacting several industries,including the creative industries and those operating in the Internet of Things(IoT).Lately,researchers'attention has been devoted to the application of blockc... Blockchain technology is impacting several industries,including the creative industries and those operating in the Internet of Things(IoT).Lately,researchers'attention has been devoted to the application of blockchain in the recorded music industry.However,thus far,no research has investigated the use of such technology in the Internet of Musical Things(IoMusT).The IoMusT is a new area emerging in industry and academy as an extension of the IoT to the musical domain.The IoMusT itself,as the IoT,is a distributed network of musical things,which are objects augmented with information and communication technologies serving a musical purpose.The IoMusT vision requires,above all,IoT features such as decentralization,seamless authentication,transparency,data integrity and privacy,and self-maintenance,as well as the musical domain features such as efficient handling of copyrights and speed of royalties payment.Such features can be brought by blockchain.In this paper,we investigate the integration of blockchain technology with the IoMusT,and we name such synthesis“Blockchain-based IoMusT”.We present a vision for this new paradigm in terms of the novel opportunities that are enabled,and we propose a set of application scenarios enabled by technological integration.Finally,we outline the open research directions in this promising area. 展开更多
关键词 Internet of musical Things Blockchain music industry PRIVACY SECURITY Internet of Things
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