In this paper, through the perspective of Merowitz’s media environmentalism, following the research path of media-scene-behaviour, and based on the results of the national reading survey released by the China Press a...In this paper, through the perspective of Merowitz’s media environmentalism, following the research path of media-scene-behaviour, and based on the results of the national reading survey released by the China Press and Publication Research Institute in the past ten years (2013-2022), we analyse the characteristics of national reading behaviours, explore the reasons for the changes in national reading behaviour in terms of technology, media, and scenarios. It also discusses the future trend of national reading behaviour and the promotion of national reading activities, and puts forward certain countermeasures from the government, schools and the society to make joint efforts to promote national reading.展开更多
Since 2014,nationwide reading has been included in the government work report for 10 consecutive times,and twice into the country’s five-year development plan.The importance of reading for individuals,society,and the...Since 2014,nationwide reading has been included in the government work report for 10 consecutive times,and twice into the country’s five-year development plan.The importance of reading for individuals,society,and the country has become increasingly prominent.National reading has flourished,and throughout the 2018 to 2022 National Reading Survey Report,there have been welcome changes in national reading in China.This study compares and analyzes the relevant reading indicators of adult nationals from 2018 to 2022,and summarizes the five changes and new trends in national reading.That is,national reading awareness has increased,paper-book reading habits have returned,digital reading has become more diversified,the listening group has grown,and the voice of national reading activities has continued to rise.Accordingly,it provides relevant development strategies for publishers.展开更多
文摘In this paper, through the perspective of Merowitz’s media environmentalism, following the research path of media-scene-behaviour, and based on the results of the national reading survey released by the China Press and Publication Research Institute in the past ten years (2013-2022), we analyse the characteristics of national reading behaviours, explore the reasons for the changes in national reading behaviour in terms of technology, media, and scenarios. It also discusses the future trend of national reading behaviour and the promotion of national reading activities, and puts forward certain countermeasures from the government, schools and the society to make joint efforts to promote national reading.
文摘Since 2014,nationwide reading has been included in the government work report for 10 consecutive times,and twice into the country’s five-year development plan.The importance of reading for individuals,society,and the country has become increasingly prominent.National reading has flourished,and throughout the 2018 to 2022 National Reading Survey Report,there have been welcome changes in national reading in China.This study compares and analyzes the relevant reading indicators of adult nationals from 2018 to 2022,and summarizes the five changes and new trends in national reading.That is,national reading awareness has increased,paper-book reading habits have returned,digital reading has become more diversified,the listening group has grown,and the voice of national reading activities has continued to rise.Accordingly,it provides relevant development strategies for publishers.
