Exploration of the Teaching Path of Landscape Architecture in the Context of New Media Environment

The rapid advancement of network information technology has established new media technology as a significant tool for instruction in higher education both domestically and internationally.Its impact has increasingly extended into the realm of landscape architecture education,resulting in unprecedented transformations and innovative potential within traditional teaching methodologies.This study initially delineates the conceptual framework of new media technologies and subsequently conducts a comprehensive analysis of the novel opportunities and challenges that advancements in these technologies present for landscape architecture education.This study examines the effective integration of new media technology into the teaching of landscape architecture within the context of the new media environment.The objective is to innovate and modernize teaching methodologies,thereby enhancing students academic interest and fostering their capacity for innovation.Finally,several strategic recommendations for reforming teaching practices within the context of the new media environment in landscape architecture are presented,aiming to serve as a valuable reference for educators in the field.

Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Challenges and Opportunities for the Development of Ideological and Political Education in Colleges and Universities in the New Media Era

The rapid advancement of new media technology has had a great impact on people’s lifestyles,and brought opportunities and challenges to the development of ideological and political education in colleges and universities.Ideological and political education in colleges and universities is faced with the challenge of how to grasp the opportunity,ride on the express train of science and technology,and implement the concepts of“all-round education”and“five ideologies and politics.”

Study on the Influence of New Media on College Students’ Physical Exercise Behavior

New media is becoming an important method to promote physical exercise,and it is also an essential factor affecting the physical exercise behavior of college students.This study takes the influence of new media sports information on college students’physical exercise behavior as the research objective.By using a questionnaire survey and mathematical statistics,545 college students in Shandong Province of China are selected as research samples.Based on the theory of new media exposure,fitness behavior theory,and self-efficacy theory,this study systematically discusses the influence and mechanism of new media exposure on the physical exercise behavior of college students in Shandong Province,so as to help college students improve their physical exercise behavior.

Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

网络新媒体视阈下客家议题在日传播特征分析——基于日本Google News的考察

以日本Google News中的客家相关日文报道为语料,通过文本挖掘工具KH Coder进行文本数据挖掘,发现日本网络新闻媒体的客家议题日文报道具有分布零散性及以图片报道为主的特点。报道关注的客家区域主要涉及台湾地区、福建、香港地区、广东等地,其中,台湾地区的客家关注度最高。报道聚焦客家的观光旅游、产业振兴、客家书籍出版等相关内容,形成了客家传统建筑类、台湾地区客家文化交流类、客家文学作品推介类、客家观光旅游类等四大主要议题。本文提出要充分运用Google News等网络新媒体强大的技术功能和传播优势加大客家文化的传播力度。

Insights into New Media Use by International Students: Implications for Cross-Cultural Adaptation Theory

The current study uses a longitudinal, mixed-method approach to investigate the role that new media, such as social networking sites and video chat, play in cross-cultural adaptation and international student friendship network development. Results indicate that international students significantly increase and adapt their new media use while abroad to communicate globally with their friends and family, and locally with their newly formed relationships. Furthermore, social networking site host national friends do not necessarily lead to the development of face-to-face host national friends;however, interaction with established face-to-face host national friends and friend groups via new media platforms leads to an increased understanding of host communication patterns. Finally, this study proposes that researchers who apply Kim’s [1] cross-cultural adaptation theory consider incorporating Host New Media Communication as a principal concept.

Nonlinear amplitude versus angle inversion for transversely isotropic media with vertical symmetry axis using new weak anisotropy approximation equations

In VTI media,the conventional inversion methods based on the existing approximation formulas are difficult to accurately estimate the anisotropic parameters of reservoirs,even more so for unconventional reservoirs with strong seismic anisotropy.Theoretically,the above problems can be solved by utilizing the exact reflection coefficients equations.However,their complicated expression increases the difficulty in calculating the Jacobian matrix when applying them to the Bayesian deterministic inversion.Therefore,the new reduced approximation equations starting from the exact equations are derived here by linearizing the slowness expressions.The relatively simple form and satisfactory calculation accuracy make the reduced equations easy to apply for inversion while ensuring the accuracy of the inversion results.In addition,the blockiness constraint,which follows the differentiable Laplace distribution,is added to the prior model to improve contrasts between layers.Then,the concept of GLI and an iterative reweighted least-squares algorithm is combined to solve the objective function.Lastly,we obtain the iterative solution expression of the elastic parameters and anisotropy parameters and achieve nonlinear AVA inversion based on the reduced equations.The test results of synthetic data and field data show that the proposed method can accurately obtain the VTI parameters from prestack AVA seismic data.

Emerging New Phylogenetic Groups of Rabies Virus in Chinese Ferret Badgers

Chinese ferret badger（FB）-transmitted rabies is a serious threat to public health in southeast China. Although mostly associated with dogs, the rabies virus（RABV） presents genetic diversity and has a significantly wide host range in China. Instead of the dog-and wildlife-associated China ⅠI lineage in the past decades, the China Ⅰ lineage has become the main epidemic group hosted and transmitted by dogs. In this study, four new lineages, including 43 RABVs from FBs, have been classified within the dog-dominated China Ⅰ lineage since 2014. FBRABVs have been previously categorized in the China Ⅱ lineage. Moreover, FB-hosted viruses seem to have become the main independent FB-associated clade in the phylogenetic tree. This claim suggests that the increasing genetic diversity of RABVs in FBs is a result of the selective pressure from coexisting dog rabies. FB transmission has become complicated and serious with the coexistence of dog rabies. Therefore, apart from targeting FB rabies, priority should be provided by the appropriate state agencies to perform mass immunization of dog against rabies.

A Solution of the Burger’s Equation Arising in the Longitudinal Dispersion Phenomenon in Fluid Flow through Porous Media by Mixture of New Integral Transform and Homotopy Perturbation Method

The main aim of the paper is to examine the concentration of the longitudinal dispersion phenomenon arising in fluid flow through porous media. These phenomenon yields a partial differential equation namely Burger’s equation, which is solved by mixture of the new integral transform and the homotopy perturbation method under suitable conditions and the standard assumption. This method provides an analytical approximation in a rapidly convergent sequence with in exclusive manner computed terms. Its rapid convergence shows that the method is trustworthy and introduces a significant improvement in solving nonlinear partial differential equations over existing methods. It is concluded that the behaviour of concentration in longitudinal dispersion phenomenon is decreases as distance x is increasing with fixed time t > 0 and slightly increases with time t.

Teaching Path and Countermeasures of New Media Advertising Based on “Three-dimensional” Practical Teaching System

By analyzing the dilemma encountered in practical teaching of new media advertising course in the digital economy era, this paper explores the teaching path of new media advertising course based on “three-dimensional” practical teaching system, and believes that it is necessary to accurately determine talent training objectives, and construct the three dimensions of practical teaching, practical ability, and new media entrepreneurship and employment. Finally, the teaching countermeasures of practical teaching system based on three dimensions are put forward.

New Media, Public Sphere, and Arab Spring： Demystifying the Power of Social Networks

This paper looks at the new media, communication, and political environment in both Tunisia and Egypt during and after the revolution. The new environment provided activists, politicians, civil society, and youth among others, who want to express their opinions and share their views, with various channels and means of corranunication to be part of the political action and to participate in the decision-making process. Social media played an important role in mobilizing youth to rally and protest. This is to say that a new model of communication has emerged with this new environment. The receiver has become the sender and the producer of the message. The process of communication, therefore, has been changed from one to many to from many to many, and everybody became sender and receiver at the same time. The main research question this paper aims to answer is： Are social networks enough to change the political and economic scene in the Arab World？ And is there a relationship between the new communication environment and Arab spring？ The year 2011 has been in the Arab world the year of social networks and radical changes in the political scene where a score of dictators were ousted. New political communication networks and mechanisms took place, and for the first time in Arab political communication, public opinion was a major political player. Social networks helped tremendously the formation of new public sphere where the public finds its way in the media and communication processes. At their best, new media can mobilize crowds and masses to rally and protest. They can give a social perspective to movements. However, they can＇t make change and implement democracy. After the collapse of the regimes in Tunisia and Egypt, things are not getting any better. There is no democratic transition, and both countries are experiencing complex economic, social, and political problems.

Discussion on the Problems Faced by Film and Television Education and the Development Trends in the New Media Environment

With the development of the economy,film and television education has gradually received more and more attention.With the rapid development of new media technologies,there are still some problems in film and television education in the new media environment.This paper mainly analyzes the problems faced by film and television education in the new media environment,and the development direction of film and television education in the new media era,and explores the forms of film and television education and film industry integration.

Research on the Ideological Politics Education of College Students from the Perspective of New Media

With the continuous development of the economy and society,new media technologies have been widely used in every industry and all walks of life.New media technologies are also applied in the ideological politics education of the Chinese college students.Therefore,this article makes a brief analysis of college education in the context of the new media technology.New media technology is applied to the ideological politics education of college students,which not only places the emphasis on the importance of ideological politics in an intuitive manner towards the students,but also creates a good social atmosphere and innovates the ideological and moral education model.

"Gelivable" "Yumi"——A Discussion of Emerging New Words in Chinese Language

Along with the unceasingly booming of new terms in Chinese language, some people complain that it is becoming more and more difficult to understand some terms like "囧", "给力","织围脖". Recently, there is a national notice about the forbidding of using"神马","PK"and "浮云" in the composition of Chinese Subject while attending the University Entrance Examination. Some linguists are wondering shall the orthodox language absorb all of them. Should the local legislation do anything about the protection of language and characters? How long will these emerging new words lively between people's lips? This article discusses the above questions by focusing on the historical development of the term "玉米", presenting the different attitudes of common people, linguists and the government, and analyzing some common social understanding of these terms.

New Media Era: Research on Ideological and Political Education in Universities

The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.

Research on the Intelligent Teaching Model of Principles of Economics Course under the New Media

With the rapid development of the internet,smart classroom has become the research interest of modern-day educational informatization.With Tiktok,WeChat,QQ,and other new media,the intelligent teaching model of"new media+education" has been derived.The research subject in this study is the economic and management xmdergraduate course,Principles of Economics.In regard to that,it is expounded based on the new media and an intelligent teaching model is designed in line with the development of colleges and universities in the new era to change the plight of the traditional classroom teaching model,stimulate learners'enthusiasm and interest in learning,as well as improve the teaching effect.

Analysis of Undergraduates' Ideal and Belief Education under the Perspective of New Media

As modern information technology has developed rapidly and deepened into the field of education and teaching day by day,its impact on undergraduates' life,learning,and ideas has become increasingly widespread and in-depth. On the basis of an empirical investigation,the development of undergraduates' ideological and moral concepts,ideals and beliefs in the Internet era were analyzed. Using modern new media to educate undergraduates about their ideals and beliefs is of great significance to strengthen ideological and political education in colleges and universities.

Analysis of Communication Model of Chinese Traditional Culture in the New Media Era

Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,as well as conflicts between Chinese and foreign cultures in the context of globalization.New media has provided more opportunities for the communication of outstanding Chinese traditional culture.This paper analyzed the role of new media in completing the structure and expanding the scope of communication of outstanding Chinese traditional culture,and proposed strategy for optimizing the communication route from the perspective of improving environment,changing content,and adjusting strategy.The contributions of new media to the communication of Chinese traditional culture should be highly appreciated.

The Role of New Media in Communicating to Beneficiaries of Ngos Working in Kajiado County, Kenya

Organizations serving rural communities in Kenya have found use for media as a tool of replacement for personal interface in the daily communication with the beneficiaries of their programmes in deprived areas. The interactions between two non-governmental organizations （NGOs） and rural beneficiaries in Isinya, Kajiado County, provide case studies of how NGOs modernize their outreach via new media and how beneficiaries respond to the change. The research was not only concerned with the presence of information technology （IT） and online facilities in remote and deprived locations. It also evaluated responses to the replacement of person-to-person contact with technologies, such as social media, the Internet, Compact Disc-Read Only Memory （CD-ROMs）, and Digital Versatile Disc （DVDs）. Conducted in four focus groups, the research evaluated the uptake of new media technologies by beneficiaries following the transition, asked whether beneficiaries engaged with the materials being communicated, and assessed whether this confluence of technology and culture had eased the flow of communication, or unsettled it. Evidence of discomfort among the older （over 50-year-old） beneficiaries stemmed from fear of failure to master the technologies and a desire for a continuation of regular interpersonal interaction with the NGO field officers （whose field trips were scaled back in preference of computer-mediated communication）. However, younger （under 40-year-old） beneficiaries were less insistent on regular interpersonal visits and were appreciative of the use of technology, and of the building of Maarifa Centres to give the beneficiaries free access to internet, DVDs, and hard drive-based information materials. Another demographic, beneficiaries aged between 40 and 50 years old, said they were not comfortable with the change and wanted the interpersonal interaction to continue, but were open to a longer-term transition once the beneficiaries were all conversant with the uses of the new technologies. The study recommends a better managed transition that accommodated the beneficiaries’ fears, misgivings, and cultural preference for verbal, face-to-face consultation.