A Sports Story and New Public Opinion Manufacturing System

The vulgar culture case of A Simple Noodle Story exposes a lot of culture safety potentials: first, the traditional consensus propaganda in Chinese film devotes much attention to advertisement in earlier stage while less importance to maintain public opinion; second, many innocent masses get lost to be used for creating public opinion; third, the famous academic scholars curry favor with the public with neutral comments; forth, the accumulate disadvantages in old consensus system can not be cured completely. The advanced culture theory in China shoulders heavy responsibilities.

Social bots and mass media manipulated public opinion through dual opinion climate

Opinion dynamics models based on the multi-agent method commonly assume that interactions between individuals in a social network result in changes in their opinions.However,formation of public opinion in a social network is a macroscopic statistical result of opinions of all expressive individuals(corresponding to silent individuals).Therefore,public opinion can be manipulated not only by changing individuals'opinions,but also by changing their states of expression(or silence)which can be interpreted as the phenomenon"spiral of silence"in social psychology.Based on this theory,we establish a"dual opinion climate"model,involving social bots and mass media through a multi-agent method,to describe mechanism for manipulation of public opinion in social networks.We find that both social bots(as local variables)and mass media(as a global variable)can interfere with the formation of public opinion,cause a significant superposition effect when they act in the same direction,and inhibit each other when they act in opposite directions.

New Media, Public Sphere, and Arab Spring： Demystifying the Power of Social Networks

This paper looks at the new media, communication, and political environment in both Tunisia and Egypt during and after the revolution. The new environment provided activists, politicians, civil society, and youth among others, who want to express their opinions and share their views, with various channels and means of corranunication to be part of the political action and to participate in the decision-making process. Social media played an important role in mobilizing youth to rally and protest. This is to say that a new model of communication has emerged with this new environment. The receiver has become the sender and the producer of the message. The process of communication, therefore, has been changed from one to many to from many to many, and everybody became sender and receiver at the same time. The main research question this paper aims to answer is： Are social networks enough to change the political and economic scene in the Arab World？ And is there a relationship between the new communication environment and Arab spring？ The year 2011 has been in the Arab world the year of social networks and radical changes in the political scene where a score of dictators were ousted. New political communication networks and mechanisms took place, and for the first time in Arab political communication, public opinion was a major political player. Social networks helped tremendously the formation of new public sphere where the public finds its way in the media and communication processes. At their best, new media can mobilize crowds and masses to rally and protest. They can give a social perspective to movements. However, they can＇t make change and implement democracy. After the collapse of the regimes in Tunisia and Egypt, things are not getting any better. There is no democratic transition, and both countries are experiencing complex economic, social, and political problems.

Supervision of Public Opinion under the Background of Social Co-governance-Take the Changsheng Vaccine Incident as an Example

Objective To provide reference for the news media to give play to the role of public opinion supervision in time based on the background of drug safety and social co-governance.Methods The method of case analysis was used to make a retrospective study on the Changsheng vaccine incident in 2018.Then the role of mainstream media,pharmaceutical media,and self-media in the supervision of public opinion was investigated.Results and Conclusion Both mainstream and pharmaceutical media played an excellent role in supervising the Changchun Changsheng vaccine incident.However,the content published by some pharmaceutical media was hard to understand by ordinary people.Besides,the role of self-media in public opinion supervision was polarized.Some self-media closely kept pace with mainstream media in public opinion supervision.Other self-media unilaterally pursued the click rate,publishing false information to guide wrong public opinion.The news media should optimize the supervision efficiency of drug safety.On the one hand,pharmaceutical media should pay attention to the fact that readers may not understand the difficult terms because they are not professional.On the other hand,self-media practitioners should improve their professional quality so that they will not publish some fake news to mislead public opinion.

Online Public Opinion Guidance Strategy for College Students in the Era of We Media

In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interaction and immediacy of communication. It is urgent to carry out some researches about network public opinion analysis and guidance mechanism. It is a new challenge that the ideological and political education in colleges and universities, must face how to guide online public opinion effectively. The team building should be strengthened and the right of public opinion should be returned. The platform construction should be enriched, and it is important to give the chance to various media. Therefore, it should strengthen the mechanism construction, and public opinion guidance must be scientific and professional. Colleges and universities should build a clear network space from such aspects as the construction of network public opinion guidance institutions, the cultivation of opinion leaders, the perfection of early warning mechanism, the improvement of university network literacy and the guidance of campus media.

On the policy of mainstream media to enhance public opinion＇s guide and influence

Under the new situation, news and propaganda work must hold high the banner around the overall situation, serve the people, make reform and innovation, adhere to the correct guidance of public opinion, to improve the ability to guide public opinion, to create a good public opinion environment, to better play and publicize the party＇ s ideas, to promote social justice, to access to social conditions public opinion, to guide social hot spots, to divert the public mood, to improve the important role of public opinion. We should put the improvement of the ability to guide public opinion in a prominent position, conduct in-depth research, and come up with concrete measures to achieve new results. We must adhere to the Party＇ s principles; firmly grasp the correct guidance of public opinion. Guiding correctly public opinion will benefit the country, party and people; guiding media wrong will make damage to China, party and people. To firmly establish political awareness, the overall sense of responsibility, position sense, we should put adhering to the correct orientation in the first place on the news and propaganda work.

An Analysis on the US New Media Public Diplomacy Toward China on WeChat Public Account

Nowadays, with the development of the Internet, especially the mobile Internet, the appearance of WeCbat has a deep influence on the communication among people, WeChat public accounts have changed a lot to the experience of getting information for people of all ages at the same time. As a new platform for public diplomacy, many foreign embassies and consulates in China have built their own public accounts of WeChat. These public accounts have become a new type of media to learn about these countries＇ culture, society, and so on. The paper takes the WeChat public account of the US embassy in China as an example, collecting information during a period of time and summarizing their characteristics and revelations. As a model of new media public diplomacy, WeChat public accounts have a silent transforming influence of public diplomacy. In addition, the new media public diplomacy plays an important role in promoting the development of China＇s public diplomacy strategy, which increasingly becomes a useful supplement to China＇s foreign policy. Therefore, in the mobile lnternet era, the research of new media public diplomacy has an important implication.

Analysis of Communication Strategies in the New Media Age

This paper explores how enterprises respond to changes in consumers and make corresponding adjustments in communication strategies in the new media age.The cases of Jiang Xiaobai and Netease Cloud are selected for the present analysis,providing suggestions for communication strategies in the new media age.

美国涉疆舆论战:政治媒介化与舆论外交

2018年以来,美国针对中国新疆发起一波波舆论战,罗织的罪名令人匪夷所思。文本以政治媒介化理论观照美国涉疆舆论战。政治媒介化指在美西方市场逻辑作用下,政治逐渐依赖、内化媒介逻辑,政治过程受媒介逻辑长期形塑的现象。美国涉疆舆论战通过政治媒介化策略,将其遏制中国的目的隐蔽地转换为一个个“悲情故事”,妄图实现其舆论外交目的。文本深入剖析了美国涉疆舆论战中的政治媒介化过程与策略,揭露了美国涉疆舆论战的真相与本质。

基于WCI的省级公共图书馆微信公众号运营现状与策略

文章运用定量与定性相结合的分析方法,对我国31家省级公共图书馆微信公众号进行网络调研,从整体传播力、篇均传播力、头条传播力和峰值传播力4个维度测算其微信传播力指数(WCI),再结合推文内容综合评价其微信公众号运营状况,提出公共图书馆微信公众号运营策略,即重视推文质量,挖掘地域特色;丰富推文类型,拓宽互动渠道;注重头条建设,增强传播优势。

考虑用户感知和媒体干预的舆情演化模型

公共群体事件会因其较强的社会性和影响力引起公众的广泛关注和讨论,因此构建准确的公共群体事件舆情演化模型对有关部门进行决策有重大参考价值.针对社交网络中舆情传播受到用户亲密度、信息强化效应以及媒体干预强度等影响的情况,本文基于经典的传染病SIR模型,引入相邻节点亲密度概率函数,考虑多次相同信息刺激下的信息强化效应并将媒体干预作用抽象为不同干预系数,建立了三组用户状态转移的非一致性函数,提出了考虑用户感知和媒体干预的舆情演化模型.对该模型进行仿真实验,研究三种因素对舆情传播的影响,并与其他传播动力学模型对比,研究结果表明在用户亲密度和信息强化效应的作用下,舆情规模更大.最后本文以两起舆情事件为例,将本文提出的POEUPMI模型与其他模型相比,预测值与真实数据相比误差更小,准确性和精确度都有了明显提高.

网络舆情中意见领袖的行为分析

新媒体时代,网络意见领袖承担着信息传播的中介功能,他们通过对相关事件进行转发转载、对社会热点进行解读,使得信息裂变传播,形成巨大的舆论传播效应。通过对当下热门的新媒体进行分析,发现网络意见领袖既具有引导舆论走向、推动舆论监督的正面作用,也存在传播虚假信息、助推谣言等负面影响。探究网络舆论意见领袖行为失范的原因,找出相应的对策,对于塑造良好的网络环境、构建舆论生态体系有着重要意义。

构建新媒体环境下舆论控制的新模式——基于微博舆情事件控制的案例分析

新媒体环境下,新闻传播模式由单向式的传播变成多维、立体、几何式的传播,导致媒体格局、传播模式以及舆论生态与传统媒体环境下新闻传播不同,新闻舆论工作面临新的挑战。以微博热点为例,对几个典型舆论案例进行分析。针对新媒体环境下微博舆论传播的特点及现实困境,从舆论主体、舆论话语权掌握、舆论传播渠道、舆论传播环境四个方面出发,建构“回应—引导—联动—法治”微博的舆论控制新模式。

新媒体平台中警察执法短视频传播:问题与改进——以抖音为例

近年来,警察执法短视频在以抖音为代表的新媒体视讯视频平台中大量流传并不时成为社会关注焦点,这给公安工作带来新机遇与新挑战。在开创公安普法与犯罪预防宣传新渠道的同时,个别警察执法短视频在新媒体平台传播中所暴露出的问题也给公安形象带来了消极影响。研究发现,警察执法短视频中当事人合法个人隐私保护有待加强,警察执法短视频评论区留言缺乏积极的舆论引导,个别警察执法短视频中因关键信息缺失导致民众误解,个别民警执法行为不当引发舆论危机。为此,各级公安机关在警察执法短视频制作与传播中应依法保护当事人的合法隐私免受媒体传播侵害,主动加强警察执法短视频传播中的相关舆情引导,提高警察执法短视频专业制作水准,规范与完善警察执法短视频制作与发布制度,增强民警镜头下依法、合理、得当使用警务技战术的实战能力,以推进公安机关执法规范化与自身形象建设,契合新时代公安工作的新要求。

新时期党的新闻舆论工作的继承与发展

毛泽东高度重视党报的功能作用,强调新闻舆论工作始终是党的事业的重要组成部分,倡导新闻舆论工作必须坚持党性原则、践行群众路线,强调新闻舆论工作必须遵守的基本原则,阐明新闻舆论具有鲜明的意识形态属性并重视新闻舆论工作的人才队伍建设,形成了带有鲜明社会主义特点的新闻舆论工作思想。新时期党的新闻舆论工作从性质作用、党性原则、路线方针、立场态度和队伍建设等方面继承和发展了毛泽东新闻舆论工作思想,是马克思主义新闻观在当代中国的最新发展。党对毛泽东新闻舆论工作思想的继承与发展对引领新时代新闻舆论工作、提升新闻舆论工作实效性、优化改善新闻舆论网络环境、凝聚新闻舆论工作价值共识等均具有十分重要的意义。

全球化、区域性与现代化:时代大变局下中国新闻舆论史学探索

“现代中国”新闻事业的历史轨迹及其规律性呈现,离不开历史语境的清算与经验总结。新闻舆论史学探索侧重文本及其与社会语境的关系,涉及近代报刊的地方意识与全国视野,转向探讨区域性、全国性与世界性乃至全球化的关系。在国家与社会关系重构过程中,传媒重要角色是塑造国家认同,这是爱国主义传统的重要延续。而觉醒与启蒙系两次世界大战影响下中国发展的舆论动员重要面相。总体而言,从旧民主主义革命到新民主主义革命,从旧中国到新中国,涉及传媒在国家认同上的重要作用。由此而论,政治议题与媒介议题,政治议程与媒介议程互动,当给建国学理探索更多可以发掘的空间。简言之,近代传媒与现代化的关系是近代史学探索重要命题。

论新时代台湾地区民情研究的形势、任务和路径

新时代的国际国内形势以及由此带来的新变化向涉台研究界提出了研究的新任务和新要求。新形势主要有:实现祖国完全统一和中华民族伟大复兴;美国对抗中国,竭力阻挠两岸统一;岛内政局蜕变,两岸统一的社会基础亟待补强;民进党当局构筑“拒统”藩篱,阻断两岸互动交流。主要任务有:探讨如何争取台湾地区民心,携手促进国家统一大业;探讨如何争取岛内民众的支持,共同反对“台独”等八个方面的问题。内地涉台研究界在台湾地区民情研究方面取得显著成效的同时,也存在一些不足。新时代向涉台研究界提出了加强基础理论研究、深入本质研究、合理开展调查研究等十个基础路径。

中国特色新型智库的国际传播能力建设探析——以浙江师范大学非洲研究院为例

[目的/意义]世界百年未有之大变局加速演进,迫切需要发挥中国特色新型智库在公共外交和文化互鉴中的重要作用,助力讲好中国故事,积极引导国际舆论,提升我国的国际形象,增强我国的国际影响力、感召力和塑造力。[方法/过程]中国特色新型智库是我国国家软实力的重要载体,在传播中国好声音、展现中国好形象等方面责无旁贷。本文以浙江师范大学非洲研究院作为研究对象,通过梳理该院对非话语创新与战略传播的探索实践,分析总结其加强和改进国际传播能力建设的路径与策略。[结果/结论]本文从建构话语体系、传播平台、人才队伍、传播路径等四方面,就新时期中国特色新型智库如何加强我国国际传播效能、改进国际舆论引导、提升国际话语权提出建议。

场域理论视角下高校网络舆情治理的防范困境与实践进路

作为意识形态工作的前沿阵地,高校肩负着培育时代新人的重大使命,是国内外各种社会思潮交锋和与西方敌对势力争夺青年一代的重要场所。在场域理论视角下,针对网络舆情治理面临的场域壁垒下的治理角色转化、资本制约下的治理权力更迭和惯习固化下的治理手段改变等危机风险,高校需在初始传播阶段建立健全舆情监测机制,构建动因性应对机制;在爆发扩散阶段强化精准研判控制局势,构建资源性保障机制;在逐渐消退阶段加强社会各界沟通协作,构建进路性导引机制。

红色场馆新媒体运营的调查与思考——以“红岩联线”公众号为例

将“红岩联线”公众号作为个案进行调查与研究,运用调查分析、数据分析的研究方法,研究了红色场馆微信公众号的运营现状,分析了其功能设置、信息推送情况、用户使用情况以及思考与建议。为进一步优化公众号的运营和服务能力,为用户提供更优质的服务,实现公众号的价值,提出丰富微信公众号栏目内容,打造个性化服务;完善信息反馈机制,注重用户体验与反馈;固定文章推送时间,传播精准资讯与信息的相关建议,为学者从事红色场馆新媒体运营的相关研究提供可参考的素材。同时,为国内的红色场馆提升微信公众号运营提供参考。