Media Sporting Events as Platforms for‘Soft Power’and Digital Activism

Mediatic sporting events are increasingly used in the geopolitical arena to gain consensus, at the same time emerging as platforms for the discussion of social issues, such as human rights and sustainability. This article presents an investigation into the role of mediatic sporting events and digital platforms in sparking political debate and social engagement to bring about change, including discussions on global and local interests and the performances of activist fans to promote debate on specific issues. The investigation employs a quantitative methodology. The initial inductive analysis uses a matrix of cultural key-frames of the empowerment and protest that accompany media sporting events, verifying their presence and effectiveness in different communication milieus. An analysis of the representation of protests on social media was performed through content analysis. The results of the investigation show that mediatic sporting events are to be understood as a diverse range of generators of multiple political effects: from the exercise of power to mass mobilization and media criticism.

The Adoption and Use of Social Media and Its Impact on Mainstream Media in Bahrain

The adoption and use of social media has played a major role in the changes in journalists’ work. The use of these new means has become indispensable to the daily tasks and work of journalists in most news organizations. It is no longer possible to bypass these means when it comes to searching for information and news, or in production, publishing, distribution and marketing, or even in interaction with the public. The characteristics of ease, speed, immediacy, interactivity, and being free of charge that characterize them, have made them a useful technological tool, which is influential and necessary not only for the future of the journalist’s career but also for the future of the news organization itself. With the growing number of users of social media around the world, journalists and news organizations have found additional access, more important than previous channels, to access additional sources that help them market and interact with their work in a new dynamic environment completely different from previous communication models, and put audience activity at the forefront. In this study, which is part of the Technology Acceptance Model (TAM), the author tries to understand and analyze the factors of adoption and use of social media as a new technological tool by Bahraini journalists and to identify their new role in the changes in journalism. In addition, the study attempts to examine the implications in relation to the future of the press profession and the economic model of the news organization. The results showed a clear adoption and an increased use of social media by journalists, who consider it a key element in the development of journalism, and an inevitable strategic choice for the future of the news organization. They also expressed their full awareness of the problems surrounding the issue of precision and credibility of news accessed through social media.

On the policy of mainstream media to enhance public opinion＇s guide and influence

Under the new situation, news and propaganda work must hold high the banner around the overall situation, serve the people, make reform and innovation, adhere to the correct guidance of public opinion, to improve the ability to guide public opinion, to create a good public opinion environment, to better play and publicize the party＇ s ideas, to promote social justice, to access to social conditions public opinion, to guide social hot spots, to divert the public mood, to improve the important role of public opinion. We should put the improvement of the ability to guide public opinion in a prominent position, conduct in-depth research, and come up with concrete measures to achieve new results. We must adhere to the Party＇ s principles; firmly grasp the correct guidance of public opinion. Guiding correctly public opinion will benefit the country, party and people; guiding media wrong will make damage to China, party and people. To firmly establish political awareness, the overall sense of responsibility, position sense, we should put adhering to the correct orientation in the first place on the news and propaganda work.

Research on the Coverage of the Belt and Road Initiative and a Community with Shared Future for Mankind by Mainstream Media in the United States--Taking the three major mainstream media in the United States as an example

Since China put forward the Belt and Road Initiative and a community with shared future for mankind,mainstream media in the United States such as The Washington Post,The New York Times and The Wall Street Journal have given continuous reports.As the world’s superpower,the United States has a developed media system and a wide range of influence.The study extracted 173 valid texts from May 2015 to March 2020,among which only 5 reports were on a community with shared future for mankind.American media mainly reported from five aspects including economy,politics,cultural,security and environment,although there is no lack of certain sounds,there was more negative reports.It can provide a reference basis for our accurate response and creating a positive international public opinion environment that grasping the reporting trends on the Belt and Road Initiative and a community with shared future for mankind accurately.

Research on the Rules of Short Video Online Reviews in Mainstream Media

With the continuous optimization of mobile intelligent mode,the internet has gradually entered the era of visualization.This paper briefly summarizes the reasons and current situation of the rapid development of mainstream media short films,analyzes the composition and functions of mainstream media short video online reviews,and probes into the rules of mainstream media short video online reviews.

短视频场域高校提升主流意识形态引领力的现实境遇与实践指向

高校主流意识形态引领力在短视频场域的施力过程是主体、内容、渠道、客体四要素参与施力过程的集合,内蕴主体引导力、内容诠释力、渠道传播力、客体吸收力。在充满张力的短视频场域中,高校提升主流意识形态引领力既面临着“去中心化”的制作方式、算法技术应用模式、超符号系统、虚拟在场感增强施力效度的新机遇,也面临着多元化格局、碎片化信息、传播空间阻梗、媒介技术泛滥削弱施力效度的新挑战。这一现实境遇主要源于高校短视频平台建设相对滞后、内容供给乏力、宣发模式对短视频技术赋能回应不足、短视频用户角色过度赋权等原因,需要从增强施力主体的协同性、合理设置传播内容、拓展传播空间、增强施力客体主观能动性等方面加以破解。

媒体融合时代我国主流媒体“村赛”报道的跨媒介叙事研究——兼论体育新闻跨媒介叙事的实践路径

在媒体融合作为国家战略的背景下,体育新闻成为了新闻跨媒介传播的重要实践场域。采用跨媒介叙事的理论视角,通过语料库辅助的内容分析和语义网络分析方法,研究我国主流媒体“村赛”报道的跨媒介叙事特征、机制和价值。发现主流媒体基于各类媒介平台的媒介性建构了从乡村到世界的故事世界;其跨媒介叙事的机制是通过以时间、空间和人物为逻辑的内容拓展,以嵌套、转换和协同为手段的媒介拓展,以及体育迷的叙事参与,不断拓展故事世界的边界;其跨媒介叙事的价值在于国家战略的响应,以及主流媒体对民间话语的收编与再主流化。由此提出体育新闻跨媒介叙事的路径:打造“互媒性”的叙事生态;确立具有包容和开放性的体育故事核;建构以时间、空间和人物为坐标轴的叙事扩展体系;提供和体育迷进行协作性新闻“策展”的渠道。最后,研究提出跨媒介叙事视域下体育新闻为构筑人类命运共同体提供了路径,同时细化了跨媒介叙事理论的分析维度。

基于语料库的青岛国际形象及驻青高校提升城市影响力路径研究

提升国际形象是青岛全球海洋中心城市建设的重要环节。研究国内英文媒体塑造的青岛国际形象有利于为增强岛城国际影响力提供参照。鉴于此,本文自建基于ChinaDaily、Global Times和People’s Daily Overseas Edition的青岛国际形象语料库,并分析发文趋势、主题词、搭配、索引行。研究发现:青岛已经成为国内三大主流英文媒体报道的重要内容,青岛的国际形象主要涉及重大国际事件、青岛商业品牌、青岛旅游地标等多个方面,同时,青岛国际形象的塑造和海外推广尚有巨大潜力。据此,青岛市应加强舆情监控、增强对外话语传播智库建设、完善海外宣传渠道,以期进一步提升青岛国际形象。

批评话语分析视域下哈萨克斯坦主流媒体对中国形象的话语建构

国家形象是国家软实力的集中表征,也是本国在国际环境中的舆论反映。本研究以批评话语分析理论为指导,语料库分析工具为辅助,定量定性结合分析2020年以来哈萨克斯坦主流媒体涉华报道对中国形象的话语建构。研究表明,哈媒使用词汇选择、及物性系统、隐喻、互文、情感倾向等话语策略,塑造出多元复杂的中国形象。中哈两国的高质量合作和“中国威胁论”的影响分别是正面和负面中国形象生成的主要原因。运用话语策略讲述中国、以实际行动打破“中国威胁论”的谣言或将成为提升中国形象的可行路径。

主流媒体女性典型报道的现状、困境与出路--基于《人民日报》“三八红旗手”报道的内容分析(2013—2023)

“三八红旗手”是全国专项表彰妇女先进人物的最高荣誉,相关报道对女性典型人物的再现和评价,体现出社会主流价值观对女性核心品质的期望。以《人民日报》“三八红旗手”的报道为研究对象,讨论女性典型报道的叙事策略。研究发现,《人民日报》将生活伦理事件和性别因素作为人物道德成长轨迹的辅助性叙事要素,丰富了人物的面向,报道得以脱离泛道德化的窠臼。另一方面,性别议题结构仍显表层化,尚未充分阐释人物基于性别的个体经验,难以呈现出与男性典型的差别;静态的叙事视角弱化了人物成长的动态性和历史性。培养问题意识,重新建构道德、生活与性别话语的逻辑关系,将人物经验置于国—家—人的关系网络,寻找时代的精神诉求与人物道德世界的契合点;从个人生活事件中发现人物道德成长的动因,呈现人物在这一过程中的性别体认,是改进女性典型报道的有效逻辑。

中美军事新闻报道的趋近化对比——以美国核潜艇南海碰撞事故报道为例

以中美主流媒体对2021年美国核潜艇“康涅狄格”号在南海发生碰撞事故的相关报道为语料,基于趋近化理论,从空间、时间和价值趋近化三个维度,对比分析不同立场媒体就同一事件报道所采用的话语策略。中美主流媒体从各自国家利益和意识形态出发,将不同的趋近化策略运用于同一军事事件的新闻构建,营造符合自身利益所需的舆论环境,并由此影响甚至操纵受众的认知、立场和情感意向。

新型主流媒体价值引领的理蕴探究与建构路径

在党和国家高度重视媒体融合与积极壮大主流舆论阵地的背景下,推动主流媒体转型升级并强化其价值引领具有迫切性。新型主流媒体价值引领因其本质之“新”而具有生命力,因其力量之“新”而具有吸引力。新型主流媒体价值引领具有丰富的新本质规定的同时,还展现出新的强大引领力量即新传播力、新引导力、新影响力、新公信力。结合新型主流媒体价值引领的本质规定和强大力量,立足当前,构建新型主流媒体价值引领的实践路径:注重深度融合,推动主流媒体转型升级;强化主体效能,构建主体之间良性互动;创新内容生产,壮大主流舆论阵地。

“党管传媒数据”巩固壮大主流思想舆论:重要意义、境遇审视和实践路向

主流思想舆论是社会进步的灵魂,是推动社会发展的主要动力,能够引导社会思潮、凝聚人心、促进共识,为社会稳定和谐发展提供坚实的思想支撑。“党管传媒数据”是相对于“党管媒体”而提出的一个具有时代特征的概念,是数字文明时代“党管媒体”内涵的延伸。作为新时代新征程巩固壮大主流思想舆论的重要举措,“党管传媒数据”体现了党和国家坚持马克思主义在意识形态领域指导地位的时代要求。“党管传媒数据”对于主流思想舆论的巩固壮大具有政治性价值、公共性价值、公益性价值以及经济性价值,有利于增强主流思想舆论的传播力、提升主流思想舆论引导力、扩大主流思想舆论影响力、筑牢主流思想舆论公信力。由于“党管传媒数据”是一个刚破题的新命题,尽管其为主流思想舆论巩固壮大提供了技术支持、传播方式创新等方面的契机,但“党管传媒数据”巩固壮大主流思想舆论是一个不断迭代、持续优化的过程,其也面临一些深层次的现实挑战,主要集中在本身建设存在的问题以及主流思想舆论面临的数据意识形态挑战。“党管传媒数据”巩固壮大主流思想舆论既是时代趋势,也是党长期执政的选择,在实践中,既要有管导向、管理念的顶层设计,也要有管人才、管规则、管技术的具体路径安排。

新疆“党徽大叔”议题传播中舆论引导力研究

新形势下,主流媒体引导舆论的重要性愈加明显。新京报推出“党徽大叔”系列报道是引导主流思想舆论的典型案例,对于新时代加强媒体传播体系建设、塑造主流舆论新格局具有重要启示。论文以新京报、全国各类媒体及新疆地方媒体对“党徽大叔”的联动报道为研究对象,对主流媒体舆论引导力构成要素进行实证分析,并由此提出主流媒体提高舆论引导力新路径,以期为其他主流媒体提高舆论引导力提供借鉴。

自媒体时代大学生主流意识形态认同培育的难点及突破路径

随着自媒体时代开放性、交互性、多元性传播模式的不断发展,在多元化社会思潮的侵袭下,大学生主流意识形态认同培育面临着严峻挑战。高校是意识形态工作的前沿阵地,担负培养堪当民族复兴大任时代新人的重要使命,这就需要重点把握自媒体时代大学生主流意识形态认同培育的难点,厘清其成因,探索自媒体时代大学生主流意识形态认同培育的创新路径,以此来引导大学生理论上把握、情感上认同,实践中践行主流意识形态,坚定地投身于社会主义现代化建设事业、中华民族伟大复兴的火热实践中。

新媒体时代下的当代动漫审美接受途径——以《中国奇谭》为例

在新时代的背景下,新媒体技术的迅速发展已经得到文化艺术领域的广泛认可,也为新媒体动漫的发展带来了机遇和挑战。动漫作品是中国动漫文化输出的桥梁,也是当下主流动漫审美集中表达的平台。以新国风动漫《中国奇谭》为例,在详细分析新媒体背景下动漫审美价值的基础上,探究在新媒体的时代背景下当代主流动漫审美接受途径,进而探讨新媒体动漫在未来的发展路径和趋势,为新媒体时代的动漫发展提供新思路。

“过滤气泡”对主流意识形态的消解与应对

智媒体时代,算法推荐技术虽提高了信息传播的精度和准度,成为信息配置的主要方式,但在资本逐利观念影响下,其利用受众价值导向衍生出以信息个性化为主要特征的“过滤气泡”现象。“过滤气泡”为主流意识形态的传播创造了有利条件,但也消解了主流意识形态在社会中的传播力、影响力、凝聚力和引领力,为提升自身的风险防范能力带来挑战。为此,需强化主流意识形态驾驭算法的能力,提高公众在网络平台的媒介素养,健全维护主流意识形态的风险防范机制,构建理想的主流意识形态环境。

智媒时代主流意识形态的传播风险及应对策略

从纸媒时代到智媒时代,传统的单向信息接收方式被互动交流的沉浸式体验所代替,带来了信息交流方式的巨大变革,使得意识形态传播呈现传播主体多元化、传播方式碎片化、传播内容去中心化、传播风险隐蔽化等“四大特征”。同时,媒体传播生态中对流量和算法的放任,为各种非主流意识形态的传播提供了契机,无形中增加了主流意识形态被排斥的风险,具体表现为“算法推荐”致使信息盲从,消解了主流意识形态的传播力;“信息快餐”冲淡了理性思考,消解了主流意识形态的整合力;“资本逻辑”操纵舆论走向,消解了主流意识形态的感召力。因此,要从根本上化解主流意识形态的传播风险,就需要建构一套以提升主流意识形态传播效能为主旨的应对策略。

美国主流媒体对“一带一路”报道的话语建构研究

共建“一带一路”倡议如今已经走过十余年历程,取得了突出成就,为共建国家发展赢得新的机遇。随着美国对“一带一路”的关注度持续上升,分析美国主流媒体对“一带一路”的相关报道可以反映美国对该倡议的态度,便于中国做出有效应对措施。研究运用语料库文本挖掘方法,选取美国两大主流媒体《纽约时报》《华盛顿邮报》中涉及“一带一路”的报道文本,从主题分布、主体建构、搭配词和索引行等维度考察美国主流媒体对该倡议的话语建构方式。研究发现,十年间美国两大媒体对“一带一路”的报道包括“一带一路”建设内容和中国影响力等多个主题。根据时间变化,报道主题存在三个阶段的差异:初期突出中国与亚洲国家的合作,中期重点报道中国的世界影响力,近期涉及新冷战等主题。两大媒体通过勾勒基础设施建设与投资、大国关系和中美贸易等内容建构“中国”和“一带一路”形象,对该倡议的认知从早期的中性态度转向中近期的消极态度。基于此,一方面适时开展舆论反击工作是应对美国舆论的关键,向美国媒体传递高质量“一带一路”信息以回击不实言论;另一方面事实胜于雄辩,继续坚持共建“一带一路”是长期发展之要义,展现大国的胸怀与担当,吸纳更多国家参与“一带一路”,推动共建国家合作共赢,促进文明交流互鉴。

融媒体时代宁夏主流媒体抖音号融合发展现状及优化路径

宁夏主流媒体抖音号短时期内呈现出规模化发展态势,但同时也面临着区域媒体原创性内容供给不足、账号尚未形成品牌和口碑、与用户无法建立强连接和深互动等结构性难题。要想成为意识形态的主阵地、舆论宣传的主战场和区域媒体发展的领跑者,宁夏主流媒体抖音号需要借鉴其他媒体抖音号的成功经验,深度融合抖音短视频平台的规则,实现硬新闻内容和短视频视觉化、故事化、情感化等软传播的兼容发展。