With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between busine...With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between businesses and their customers. This critical literature review paper explores the impact of live streaming on businesses, focusing on its role in attracting and satisfying consumers by promoting products tailored to their needs and wants. It emphasizes live streaming’s crucial role in engaging customers, a key to business growth. The study also provides viable strategies for businesses to leverage live streaming for growth and customer engagement, underscoring its importance in the business landscape.展开更多
Focusing on B2B market, this paper studies the effect of product differentiation on business model perlbrmance. After interviewing several experts and analyzing numbers of distributing questionnaires. the author disco...Focusing on B2B market, this paper studies the effect of product differentiation on business model perlbrmance. After interviewing several experts and analyzing numbers of distributing questionnaires. the author discovered that product differentiation has a positive effect on business model performance. Through SEM. it is revealed that product differentiation at each level have positive effect on business model, with different effect weight. The main contributions of this research are summarized as follows： Firstly, the proposed model of the product differentiation on business model performance lays the basis for scientific measurement of product differentiation and its effect on business model performance; Secondly, this research ranks the importance of product differentiation at different level in B2B market; Finally, this research provides a good reference for enterprises to update their product strategy for better business model performance.展开更多
Through the process analysis of cold chain logistics of agricultural products,we find that cold chain logistics of agricultural products contradict the development model of low-carbon economy to some extent.We apply t...Through the process analysis of cold chain logistics of agricultural products,we find that cold chain logistics of agricultural products contradict the development model of low-carbon economy to some extent.We apply the development idea of low-carbon economy,introduce the thirdparty logistics companies,establish distribution center of cold chain logistics of agricultural products,and strengthen information sharing,to reengineer the process of cold chain logistics of agricultural products in China.The results show that applying low-carbon economy to process reengineering of cold chain logistics of agricultural products,has advantages of increasing added value of products,promoting scale merit and abating lag,plays a role in promoting emission reduction,high efficiency and environmental protection in the process of cold chain logistics of agricultural products in China.展开更多
With the global rise of Web 2.0 a completely new type of business models—business platforms has arisen and nowadays Amazon,Apple,Google,Facebook are convincingly taking over the lead in global business world(Simon,20...With the global rise of Web 2.0 a completely new type of business models—business platforms has arisen and nowadays Amazon,Apple,Google,Facebook are convincingly taking over the lead in global business world(Simon,2011).These four flagship business platforms are followed by countless other platforms in all spheres of business and contemporary life(eBay,Airbnb,Uber,etc.).However,the MBA study courses that could cover all sides of business platform microeconomics and explain their enormous economical success are rarely provided in Europe and still not existed in many countries including Latvia.This paper describes the author’s research of specific microeconomics characteristics of business platforms,the different ways of thinking in marketing,competition and money making strategies in business platforms,platform business determinants,detailed comparison of traditional(“pipe”)business models and business platforms,the strengths and weaknesses of platform business models.As the result of this research,author has elaborated the original MBA study course—“Business Platform Microeconomics”and its detailed plan is attached in references of this paper1.In conclusions,author expressed how specifics of business platform microeconomics define completely different main components of the business model in business platforms in comparison to traditional“pipe”type business models,what is explaining the enormous economic success of this new business model—business platforms.展开更多
文摘With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between businesses and their customers. This critical literature review paper explores the impact of live streaming on businesses, focusing on its role in attracting and satisfying consumers by promoting products tailored to their needs and wants. It emphasizes live streaming’s crucial role in engaging customers, a key to business growth. The study also provides viable strategies for businesses to leverage live streaming for growth and customer engagement, underscoring its importance in the business landscape.
文摘Focusing on B2B market, this paper studies the effect of product differentiation on business model perlbrmance. After interviewing several experts and analyzing numbers of distributing questionnaires. the author discovered that product differentiation has a positive effect on business model performance. Through SEM. it is revealed that product differentiation at each level have positive effect on business model, with different effect weight. The main contributions of this research are summarized as follows： Firstly, the proposed model of the product differentiation on business model performance lays the basis for scientific measurement of product differentiation and its effect on business model performance; Secondly, this research ranks the importance of product differentiation at different level in B2B market; Finally, this research provides a good reference for enterprises to update their product strategy for better business model performance.
文摘Through the process analysis of cold chain logistics of agricultural products,we find that cold chain logistics of agricultural products contradict the development model of low-carbon economy to some extent.We apply the development idea of low-carbon economy,introduce the thirdparty logistics companies,establish distribution center of cold chain logistics of agricultural products,and strengthen information sharing,to reengineer the process of cold chain logistics of agricultural products in China.The results show that applying low-carbon economy to process reengineering of cold chain logistics of agricultural products,has advantages of increasing added value of products,promoting scale merit and abating lag,plays a role in promoting emission reduction,high efficiency and environmental protection in the process of cold chain logistics of agricultural products in China.
文摘With the global rise of Web 2.0 a completely new type of business models—business platforms has arisen and nowadays Amazon,Apple,Google,Facebook are convincingly taking over the lead in global business world(Simon,2011).These four flagship business platforms are followed by countless other platforms in all spheres of business and contemporary life(eBay,Airbnb,Uber,etc.).However,the MBA study courses that could cover all sides of business platform microeconomics and explain their enormous economical success are rarely provided in Europe and still not existed in many countries including Latvia.This paper describes the author’s research of specific microeconomics characteristics of business platforms,the different ways of thinking in marketing,competition and money making strategies in business platforms,platform business determinants,detailed comparison of traditional(“pipe”)business models and business platforms,the strengths and weaknesses of platform business models.As the result of this research,author has elaborated the original MBA study course—“Business Platform Microeconomics”and its detailed plan is attached in references of this paper1.In conclusions,author expressed how specifics of business platform microeconomics define completely different main components of the business model in business platforms in comparison to traditional“pipe”type business models,what is explaining the enormous economic success of this new business model—business platforms.
