Translation Strategies of Red Tourism Terms in the Central Plains-Taking Red Central Plains as an Example

In recent years,the Red Tourism in Central Plains has gradually become a new type of thematic tourism form,which is an important carrier to carry out patriotism and revolutionary traditional education and carry forward the national spirit.The translation of red tourism publicity is an important window for spreading Chinese culture,and the translation of professional terms is an important link in the red tourism publicity.How to spread the red culture of the Central Plains,glow the charm of the Central Plains culture,enhance the influence of the Central Plains culture,and spread the Central Plains culture to the world has become the mission of every child of the Central Plains.This paper adopts the case analysis method,combined with the specific and typical cases in“Red Central Plains”,and uses different translation strategies and methods to explore the difficulties and solutions of the translation of terms in the red tourism text.

On Translation Strategies of Commercial Advertisements From the Perspective of Skopos Theory

In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisements based on specific advertising translation cases,and proposes translation methods of literal translation,free translation,paraphrase,and augmentation,as well as rhetorical methods of homophonic puns,aiming to improve the quality of commercial advertisement translations,enhance the publicity effect,and achieve brand marketing.

A Cultural Approach to English Translating Strategies of Chinese Cuisine names

Chinese food is not only characterized with its special cooking methods but its cultural implications.However,the status quo of English translation of Chinese dish names is not satisfying.For the purpose of spreading Chinese cuisine culture,4 translating principles and several translating methods are put forward in order to promote the exchanging between cultures.

On Creative Strategies for Translating Guangxi Tourism Texts into English under the Perspective of ASEAN

Guangxi tourism texts are a kind of tool to show China's image.However,there are still lots of problems despite certain achievements in recent years in Chinese-to-English(C-E) translation of tourism texts.So,how to improve the quality of tourism materials is of great significance practically.The aim is to adopt the"Creation"Thought of Guo Moruo that emphasizes creation,charming translation,having empathy with the source language and experience,aiming at discovering proper and feasible translation standards and strategies and making it better serve for the tourism development between Guangxi and ASEAN countries.

On Translating Strategies of Humorous Language

This paper makes a systematical study on the translating strategies of humorous language,with linguistic and cultural factors taken into consideration in the discussion.It should be pointed out that whatever strategy is chosen in translation,it is workable so long as it can reach the best humorous effect.

Problems and Strategies:A Case Study of Translation of the Introduction of Xianda College of Economics and Humanities,SISU

The present paper takes the English translation of the introduction of Xianda College of Economics and Humanities,SISU as an example to explore the translation problems of proper nouns and differences in English and Chinese language expressions in the construction of English introductions in Chinese institutions of higher education with the intention to propose corresponding solutions.It is hoped that this paper will provide some tips for the English translation of international publicity materials for other institutions of higher education.

A Study on German Translation Strategies of Culture-Loaded Words in Documentary Hexi Corridor(Expert)by Adaptation Theory

This paper deals with the translation strategies of Chinese Culture-Loaded Words from the perspective of adaptation theory.It is based on the translation text of the sixth episode“Silk Road”and the seventh episode“Dunhuang”of the documentary Hexi Corridor.Many words with Chinese cultural connotations appear in the subtitles of this documentary.This paper will be divided into four parts.The first part and the second part deal with the basic theories,i.e.,definition of Chinese Culture-Loaded Words and of adaptation theory.The original text is analysed in the third part.This part deals with the background and specifics of the language of the documentary film Hexi Corridor.The fourth part deals with the difficulties encountered by the author in translation practice and the corresponding solutions adopted by the author.The translation difficulties are solved by five translation methods,namely transliteration,loan translation,substitution,interpretation,and adaptation.

The Translation of Allusions in Political Discourse:An Intertextuality Perspective

drawn from ancient classics are the treasures of traditional Chinese culture.The allusions used in Xi Jinping:The Governance of China illustrate a distinctive feature of political discourse,and the publication of its English version provides a valuable opportunity for the study of allusions in translated political discourse.With the English translations of 241 allusions collected from two volumes of the book,we classified these allusions into three categories of history,culture,and literature based on their original sources.Then we analyzed the strategies used in translating the allusions,and provided typical examples to illustrate the use of such translation strategies for each category.Finally,we tried to account for the use of these strategies in light of the intertextuality theory.

A Study on the Translation of Plant Images in Qu Yuan’s Li Sao

The renowned masterpiece“Li Sao”by Qu Yuan contains numerous plant images for“expressing emotions and aspirations.”Exploring methods of translating plant imagery has greatly assisted in disseminating Chinese classical culture and facilitating cross-cultural communication.This study conducts a comparative analysis of three translations of“Li Sao”by Xu Yuanchong,Yang Xianyi,and Hawkes,aiming to understand the different approaches to translating plant imagery and explore variations in translation effectiveness.Through data collection,comparative analysis,and case studies,this research reveals that Xu Yuanchong emphasizes free translation,Yang Xianyi tends towards literal translation,and Hawkes adopts a combination of literal,free,and phonetic translation methods.

Research on the Chinese Translation of Brand Advertisements from the Perspective of Skopos Theory

This study is based on the Skopos theory,using the translation of selected brand advertising slogans as examples.It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustrate the research value of translating advertising slogans into Chinese.This research aims to help domestic consumers accurately understand the meaning of imported product advertisements and provide reference for the translation of domestic brand advertisements,thereby contributing to the development of national enterprises.

Translation Studies from a Cross-Cultural Perspective:Reinventing Subjectivity-A Case Study of English Translation of A Dream of Red Mansions

The integration of cross-cultural inquiries into the realm of translation has given rise to a distinct subfield known as cross-cultural translation studies.This approach emphasizes the importance of delving into the cultural subtleties and the awareness of cultural subjectivity within the translation process.Central to this framework is the concept of reshaping cultural nuances and the subjectivity of culture.This paper introduces three principal translation strategies that emerge from a cross-cultural standpoint:the alienation translation strategy,the‘cannibalism’translation strategy,and the destructive translation strategy.Utilizing the English translation of“Dream of the Red Chamber”as a case study,the paper examines how cultural nuances and cultural subjectivity influence the selection of translation strategies and demonstrates the practical application of cross-cultural research within the translation sphere.Hence,the significance of cross-cultural translation studies lies in its capacity to offer a novel lens through which to view translation studies.It encourages a reevaluation of cultural nuances and subjectivity in translation,which is of profound practical importance for advancing the field of translation studies,enhancing cross-cultural communication,and facilitating the spread of Chinese discourse on the global stage.

Skopos theory and translating strategies of cultural elements in tourism texts

Tourism texts （shortened as TT） have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.

Research on Chinese-English Translation of Enterprise Publicity Materials from the Perspective of Adaptation Theory

As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.

The Differences between Chinese and Western Culture in Advertisement and Translating Strategies

Based on the analysis of differences of thinking way, value and aesthetics psychology between China and western countries, this paper puts forward relative advertisement translation strategies to solve the problem of deficit in translating advertisements caused by the cultural differences.

Strategies for Translating Chinese Idioms Concerning Food

The development or the spread of any kind of language depends on a certain cultural background.As a part of Chinese culture,idioms are full of Chinese custom,Chinese culture and Chinese thinking style of Chinese people.How do we translate them into English when we encounter such special Chinese expressions,which always appear in the Chinese daily life? It is hard to fix one or two strategies when we translate.During the process of translating Chinese idioms,we may adopt some main translation strategies such as literal translation,free translation,addition and borrowing.

Translating Chinese Movie Titles into English:A Systematic Strategy

As a very important part of people's daily life, film is a popular and influential medium. People from all over the world now have easy access to get to know China through Chinese movies. Therefore the translation of movie titles is very important since they give potential audiences the first impression. This study collects some English translation versions of Chinese movies and discusses their translation strategy. Based on the analysis of some successful examples and inappropriate translations, we put forward a systematic strategy of translating movie titles.

Skopos Theory to Strategies for Translating Rhetorical Devices in Science Fiction: A Case Study of The Rural Teacher

As the first winner of"The Hugo Award"in Asia, Liu Cixin has applied an army of rhetorical devices in his scientific fictions. How to translate these rhetorical devices is of great importance to the appreciation of the science fictions. With the aim of researching the strategies of the translation of the rhetorical devices in the Science Fiction, this paper has a discussion on the strategies of translating the rhetorical devices in English in the light of the Skopos Theory. It is hoped that this study may be of some help to future translation practitioners who want to translate China's SF works into foreign languages and the teaching of the same.

On Strategies of Translating Culture-loaded Terms in Casual Expressions of Idle Feeling

The theory of "thick translation", put forward by American scholar Kwame Anthony Appiah, suggests understanding and translating source text with the help of its rich cultural and linguistic context. The notion boasts a significant role in the translation of ancient Chinese classics which is the embodiment and condensation of traditional Chinese philosophical principles, such as Taoism, Confucianism. This paper mainly looks into the translation of culture-loaded words in Casual Expressions of Idle Feeling from the perspective of"thick translation"and wishes to contribute to the strategies of translating culture-loaded words in ancient Chinese classics.

On Strategies of Translating Chinese Characteristic Terms into English-Taking Chinese Economic Terms as Examples

After the reform and opening up to the outside world,great changes have taken place in many fields like economy,politics,and culture in China.In the field of economy,a multitude of new phenomena,new ideas and new things spring up continuously.At the same time,many Chinese characteristic terms reflecting these new things have been emerging.The creation of these terms requires the translators to provide accurate and idiomatic translation of them in time.The English translation of Chinese characteristic terms plays an important role not only in promoting Chinese characteristic socialist economy but also in deepening the understanding of Chinese economy for English readers.Therefore,this paper will analyze the features and translation obstacles of Chinese characteristic terms,then point out some practical guidelines and methods to solve the problems in translating Chinese characteristic terms into English.This paper aims to improve the translation of Chinese Characteristic terms.

On Six Common Strategies of Advertisement Translation

Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing advertisements. This paper probes into six common strategies of advertisement translation for the detail study.