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商标运用策略与企业价值提升 被引量:3
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作者 张烜 《商业研究》 CSSCI 北大核心 2018年第2期1-8,共8页
随着社会经济的发展,企业价值的来源范围不断扩大,以顾客为导向、争取顾客满意度与忠诚度成为企业获取竞争优势和提升企业价值的主要方式。本文以我国2004-2015年A股上市公司为样本,分析商标具体运用策略与企业价值的相关性,并在不同企... 随着社会经济的发展,企业价值的来源范围不断扩大,以顾客为导向、争取顾客满意度与忠诚度成为企业获取竞争优势和提升企业价值的主要方式。本文以我国2004-2015年A股上市公司为样本,分析商标具体运用策略与企业价值的相关性,并在不同企业所有权性质下检验商标运用与企业价值之间的关系。实证研究表明:上市公司获得驰名商标认定后,企业价值有了明显提升;企业运用商标延伸策略拥有的与驰名商标商品(服务)同类的注册商标数量越多,企业价值越大;相对于国有控股企业,非国有控股企业运用商标定位策略和商标延伸策略对企业价值的提升更为显著,而在国有控股企业中此种关系并不显著。因此,企业应重视企业商标资源利用,强化优势品牌培育,发挥知名商标的价值带动作用,优化整合企业商标资源,建立品牌发展的市场竞争机制,提高企业品牌经营效率。 展开更多
关键词 商标运用策略 企业价值 国有控股企业 非国有控股企业
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30 years of prosperity in China's non-state economy
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作者 刘迎秋 刘霞辉 《China Economist》 2008年第6期33-42,共10页
This article analyzes the basic experiences in the reform and development of China’s non-state-owned economy,based on a review of its distinctive features and major achievements of sustained rapid development over th... This article analyzes the basic experiences in the reform and development of China’s non-state-owned economy,based on a review of its distinctive features and major achievements of sustained rapid development over the last three decades since reform and opening began. It also identifies the problems facing further reform and development of China’s non-state-owned economy. Finally,it presents an outlook of the future of non-state-owned economic development. Looking ahead,the collectively owned economy in urban areas and townships is expected to enter a new stage of development based on transition and transformation; the individual and private economy will reach new heights of development; foreign invested enterprises will further boost economic and technological investment and raise the technological content of output. 展开更多
关键词 non-state-owned ECONOMY REFORM and development OUTLOOK
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Free cash flow productivity among Chinese listed companies:A comparative study of SOEs and non-SOEs
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作者 Deren Xie Xuezhi Shi +1 位作者 Jinsong Liu Ziyang Zhu 《China Journal of Accounting Research》 2023年第3期44-69,共26页
This paper investigates the free cash flow productivity of SOEs compared with non-SOEs and examines its possible determinants.We find that SOEs have slightly weak free cash flow productivity but significantly stronger... This paper investigates the free cash flow productivity of SOEs compared with non-SOEs and examines its possible determinants.We find that SOEs have slightly weak free cash flow productivity but significantly stronger than non-SOEs.Similar performance exists among commercial class I and II SOEs and public-benefit SOEs.Further analyses suggest that firm size,age,sales growth,ownership concentration,government subsidies,and industry monopoly factors cannot explain this phenomenon.The common driver for all types of SOEs to generate stronger free cash flows than non-SOEs is their stronger expense control capability. 展开更多
关键词 Free cash flow productivity State-owned enterprises non-state-owned enterprises SOE classification reform
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