As the fifth largest licensing market in the world,China’s Licensing market has great potential to grow.The market is so big that it is always difficult to see into the details.To understand the rapidly growing licen...As the fifth largest licensing market in the world,China’s Licensing market has great potential to grow.The market is so big that it is always difficult to see into the details.To understand the rapidly growing licensing industry in China,China Toy and Juvenile Products Association(CTJPA)conducted a professional survey and issued the China Licensing Industry Report2018earlier this year.展开更多
Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boo...Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.展开更多
Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the ac...Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy.展开更多
With the aim of “Win-Win Cooperation and Re-sponsible Development”, and themed on “Open Col-laboration, Technology Driven, Fashion Transforma-tion”, the three-day 2nd World Textile Merchandising Conference ended s...With the aim of “Win-Win Cooperation and Re-sponsible Development”, and themed on “Open Col-laboration, Technology Driven, Fashion Transforma-tion”, the three-day 2nd World Textile Merchandising Conference ended successfully on September 29th. The conference linked the global industrial think tanks to explore the industry's common prosperity and sus-tainable development.展开更多
文摘As the fifth largest licensing market in the world,China’s Licensing market has great potential to grow.The market is so big that it is always difficult to see into the details.To understand the rapidly growing licensing industry in China,China Toy and Juvenile Products Association(CTJPA)conducted a professional survey and issued the China Licensing Industry Report2018earlier this year.
文摘Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.
基金the national education ministry key research project 02107.
文摘Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy.
文摘With the aim of “Win-Win Cooperation and Re-sponsible Development”, and themed on “Open Col-laboration, Technology Driven, Fashion Transforma-tion”, the three-day 2nd World Textile Merchandising Conference ended successfully on September 29th. The conference linked the global industrial think tanks to explore the industry's common prosperity and sus-tainable development.
