This paper discusses cross-cultural understanding of museum collections by looking into transnational audience engagement with the imperial clock collection of the Palace Museum in Beijing.The audience research took p...This paper discusses cross-cultural understanding of museum collections by looking into transnational audience engagement with the imperial clock collection of the Palace Museum in Beijing.The audience research took place in three sites:the Hong Kong Science Museum,the Palace Museum in Beijing,and the Science Museum in London.Audience data were collected using qualitative methods,such as intercept interviews,focus groups,and informal group discussions with non-specialist and specialist audiences across the three locations.The qualitative samples suggest that UK-China audiences draw from different cultural references when they engage with the unique"singsongs"in the imperial clock collection.Despite the divergence of cultural connections made across audiences in the UK and China,it is consistent in the audience data that the appeal of the clocks is reinforced by seeing their movement.The data also indicate a desire to connect with human stories behind the creation,trade,and conservation of singsongs,and expectations for a digital resource that is visually captivating and offers additional insights into the singsongs,such as the demonstration,mechanism,and backstory of the automatons.This paper concludes with a reflection on the implications of audience data for the interpretation strategy of a London-based exhibition featuring the singsongs,and considerations for the development of a digital experience about the imperial horological collections that speaks to audiences across the UK and China.展开更多
A concert by the China National Traditional Orchestra(CNTO)held in the northeast U.S.state of New Jersey on January 29,enthralled thousands of spectators with its music and performance.
China’s online drama industry has been amazing its audience every a few months with a hit drama.This time,it is The Bad Kids,a 12-episode detective series launched by Iqiyi,one of China’s leading video platforms.Bas...China’s online drama industry has been amazing its audience every a few months with a hit drama.This time,it is The Bad Kids,a 12-episode detective series launched by Iqiyi,one of China’s leading video platforms.Based on a novel,the drama shows the adventure of three teenagers after they accidentally recorded a murder with their cam-camera when climbing a mountain during their summer vacation.展开更多
Lacuna and Universal Model provides a new terminology and classification for the factors behind the success and failure of cross-cultural media content,and thus forms an analysis framework for the study of the cross-c...Lacuna and Universal Model provides a new terminology and classification for the factors behind the success and failure of cross-cultural media content,and thus forms an analysis framework for the study of the cross-cultural audiences'need.According to this model,the audience will dislike or not select foreign media content under these circumstances:(1)audiences find that the content is irrelevant or unsuitable;(2)audiences cannot comprehend the content;3)they do not like the style of such content.This model also argues that cross-cultural media content is successfully spread under these circumstances:(1)the media content shows attractive attribute to cross-cultural audience;(2)the media content is open to alternative readings.展开更多
Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and ...Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and is also the most complex and most challenging.To achieve the persuasive purpose,audience is a key element to consider.But unfortunately,many Chinese college students have no sense of audience at all.Besides,although some researchers have mentioned in their books or papers the important role the audience plays in persuasive writing,so far few writing books or papers have made a relatively comprehensive and systematic study and exploration of how to strengthen Chinese college students’audience awareness.So,this paper,which is intended to elaborate on it,first gives a definition to audience awareness,then analyzes the influence audience awareness exerts on persuasive writing,and finally proposes a few feasible and effective methods to strengthen Chinese college students’audience awareness.展开更多
文摘This paper discusses cross-cultural understanding of museum collections by looking into transnational audience engagement with the imperial clock collection of the Palace Museum in Beijing.The audience research took place in three sites:the Hong Kong Science Museum,the Palace Museum in Beijing,and the Science Museum in London.Audience data were collected using qualitative methods,such as intercept interviews,focus groups,and informal group discussions with non-specialist and specialist audiences across the three locations.The qualitative samples suggest that UK-China audiences draw from different cultural references when they engage with the unique"singsongs"in the imperial clock collection.Despite the divergence of cultural connections made across audiences in the UK and China,it is consistent in the audience data that the appeal of the clocks is reinforced by seeing their movement.The data also indicate a desire to connect with human stories behind the creation,trade,and conservation of singsongs,and expectations for a digital resource that is visually captivating and offers additional insights into the singsongs,such as the demonstration,mechanism,and backstory of the automatons.This paper concludes with a reflection on the implications of audience data for the interpretation strategy of a London-based exhibition featuring the singsongs,and considerations for the development of a digital experience about the imperial horological collections that speaks to audiences across the UK and China.
文摘A concert by the China National Traditional Orchestra(CNTO)held in the northeast U.S.state of New Jersey on January 29,enthralled thousands of spectators with its music and performance.
文摘China’s online drama industry has been amazing its audience every a few months with a hit drama.This time,it is The Bad Kids,a 12-episode detective series launched by Iqiyi,one of China’s leading video platforms.Based on a novel,the drama shows the adventure of three teenagers after they accidentally recorded a murder with their cam-camera when climbing a mountain during their summer vacation.
文摘Lacuna and Universal Model provides a new terminology and classification for the factors behind the success and failure of cross-cultural media content,and thus forms an analysis framework for the study of the cross-cultural audiences'need.According to this model,the audience will dislike or not select foreign media content under these circumstances:(1)audiences find that the content is irrelevant or unsuitable;(2)audiences cannot comprehend the content;3)they do not like the style of such content.This model also argues that cross-cultural media content is successfully spread under these circumstances:(1)the media content shows attractive attribute to cross-cultural audience;(2)the media content is open to alternative readings.
基金This paper is supported by Sichuan Foreign Language and Literature Research Center(Project No.:SCWYGJ22-18)it is also the research result of“English Writing”,one of the second batch of online and offline first-class undergraduate courses in Sichuan Province(2021).
文摘Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and is also the most complex and most challenging.To achieve the persuasive purpose,audience is a key element to consider.But unfortunately,many Chinese college students have no sense of audience at all.Besides,although some researchers have mentioned in their books or papers the important role the audience plays in persuasive writing,so far few writing books or papers have made a relatively comprehensive and systematic study and exploration of how to strengthen Chinese college students’audience awareness.So,this paper,which is intended to elaborate on it,first gives a definition to audience awareness,then analyzes the influence audience awareness exerts on persuasive writing,and finally proposes a few feasible and effective methods to strengthen Chinese college students’audience awareness.
