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Application of Online Reverse Auctions in Revenue Management of Airline Company
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作者 Jinlin Li Qingqing Yang Lun Ran 《Journal of Systems Science and Information》 2007年第1期97-102,共6页
Based On the online reverse auction formalism in Priceline.com, In this paper,the use of online reverse auctions in airline companies revenue management is highlighted.This research examines the process of online reve... Based On the online reverse auction formalism in Priceline.com, In this paper,the use of online reverse auctions in airline companies revenue management is highlighted.This research examines the process of online reverse auctions in detail, point out the potential benefits of online reverse auctions. At last we examines how the online reverse auction mechanism design for optimal allocation. 展开更多
关键词 revenue management online reverse auctions priceline airline company
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