Based on perceived risk,the impacts of different kinds of risks on consumer's purchase intention are tested by using the investigation data of 2016,and perceived risks of consumers from different groups have diffe...Based on perceived risk,the impacts of different kinds of risks on consumer's purchase intention are tested by using the investigation data of 2016,and perceived risks of consumers from different groups have different impacts on purchase intention. Via interviews and online questionnaires,425 copies of effective samples were obtained. The structural equation modeling is used for research. Results display that product risk significantly affects purchase intention,and perceived risk among different groups has significant difference. According to research conclusion,the authors think that consumer should actively collect all kinds of information and take effective risk avoidance measures; Taobao platform should continuously perfect purchase rule,punish the behavior of leaking buyers' information,and continuously update Alipay software to prevent hacker intrusion; business should guarantee product quality,open information and make scientific marketing strategy.展开更多
Consumer behavior in electronic commerce has been the theme of hundreds of studies conducted by researchers of many nationalities in the past twenty years.The purpose of this study was to review and classify the conce...Consumer behavior in electronic commerce has been the theme of hundreds of studies conducted by researchers of many nationalities in the past twenty years.The purpose of this study was to review and classify the concepts used in papers published between 2003 and 2014 to explain the consumer behavior in electronic commerce.A systematic search of the literature in nine databases was performed and 136 papers published in double-blind peer reviewed journals were selected.Reference models were prepared based on a classification of the concepts found.This article reports only the concepts that displayed statistical significance in the studies analyzed.Finally,we suggest new studies that can be conducted.展开更多
E-Commerce refers to such business behavior as conducting trades on a virtual network through the Internet.The core elements contributing to the success of online stores include not only the web-based presentation and...E-Commerce refers to such business behavior as conducting trades on a virtual network through the Internet.The core elements contributing to the success of online stores include not only the web-based presentation and the low-price strategy but the quality of online service as well.Importance-Performance Analysis is a method frequently used to evaluate performance and analyze competition strategies.Using IPA,this study analyzed and investigated the service quality of the online shopping of a case company and proposed 10 indexes to measure the service quality of online shopping.a number of suggestions on competition strategies were provided for the case company to improve its competition strategies.展开更多
As online shopping carnivals held by giant e-commerce platforms have achieved huge commercial success in tenns of both,profit scales and brand building,the marketing strategies that the companies have adopted to promo...As online shopping carnivals held by giant e-commerce platforms have achieved huge commercial success in tenns of both,profit scales and brand building,the marketing strategies that the companies have adopted to promote their ideas and so swiftly influence consumer behavior have attracted wide attention.This article will first begin with the introduction on the phenomenon of online shopping carnival in China especially,the largest one which is the"Double Eleven"Global Online Shopping Carnival where there will be a brief discussion on its nature,history,scale,and huge influence on the Chinese society.Then,the discussion will be focused on the marketing secrets of its contagiousness and the reasons why everyone talks about it from three dimensions whereby it provides social currency,it is of practical value,and it evokes emotions.An analysis will then be done on the marketing contributors to its high sales volume of"Why people are participating?"with purchase motivation theory,social influence theory(SIT),and conformity theory.Finally,the passage will explore the definition of impulse buying as well as its impacting factors in online shopping experiences,and then explain the high incidence of this phenomenon during carnivals from two dimensions which include the low-price strategy and the stimulation from shopping environment.This article aims to help people understand online shopping and shopping carnivals better while the tips of promotion strategies and analysis on consumer behavior would provide a referential value for companies that are interested to raise certain brands5 publicity in addition to attract more consumers.展开更多
E-commerce faces a series of challenges in order to ensure the customer is king AS a frequent online shopper,Zhou Fangjie,a 28-year-old white-collar worker,was annoyed when she could not open Hanyidushe,an online shop...E-commerce faces a series of challenges in order to ensure the customer is king AS a frequent online shopper,Zhou Fangjie,a 28-year-old white-collar worker,was annoyed when she could not open Hanyidushe,an online shop selling Korean-style clothing on Taobao Mall. Her experience resulted from the online protest initiated by small vendors on Taobao Mall,展开更多
With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefor...With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.展开更多
Online shopping in Cameroon is growing rapidly and gaining considerable ground.The phenomenon is relatively new as compared to the traditional brick-and-mortar store(serving customers face-to-face in a building rather...Online shopping in Cameroon is growing rapidly and gaining considerable ground.The phenomenon is relatively new as compared to the traditional brick-and-mortar store(serving customers face-to-face in a building rather than online).As the world faces digital transformations,businesses in Cameroon are seeking new ways to reach their customers and create favourable environments to effectively carryout online purchase.This study examines the factors that affect consumer online buying behaviour in Cameroon.Three theories guided this investigation:the Technology Acceptance Model(Davis,1989),Diffusion of Innovations Theory(Rogers,1995),and Uses and Gratifications Theory(Katz&Blumler,1974).The study focuses on students of the University of Buea who carry out online shopping.Purposive sampling is used,and data are collected from 365 respondents through a questionnaire with open and closed ended questions.Analysis of data is done with the use of the Statistical Package for Social Scientists(SPSS)Version 21 to determine the types of products consumers buy online;the degree to which consumer trust and satisfaction affect consumer loyalty;and the specific social,economic,and market factors that affect online buying behaviour.Findings indicate that:Consumers mostly buy fashion items(74.3%),electronics(44.7%),cosmetics(37.3%),and house equipment(34%)online.Consumers will repeat purchase from a marketer if they trust and are satisfied with the product and service quality(81.1%);hence,they will also encourage others to buy.If they are dissatisfied,they will not repeat purchase from the online store.Advertisement(76.1%),attractive pricing/discount(71.7%),product quality(71%),service quality(64.1%),convenience(72.3%),available income/money(49.6%),word of mouth recommendation(41.9%),and personal motivation(62.7%)constitute the major factors that affect consumer online buying behaviour.Results of the hypotheses testing show that:H1=Consumers buy more of fashion items online(X^(2)=9.950;df=16;p=0.869);H2=There is a significant relationship between trust and satisfaction and consumers online buying behaviour(X^(2)=270.765;df=16;p=0.000);and H3=Social,economic,and market factors significantly affect consumer online buying behaviour(X^(2)=106.328;df=16;p=0.000).The study recommends online marketers to develop their marketing strategies towards customer orientation and focus on the ease of use of their online shopping services.展开更多
This article presents the issue of extended warranty and management strategies in a three-echelon competing online shopping supply chain with price- and base warranty period-dependent demand. We employ game theory to ...This article presents the issue of extended warranty and management strategies in a three-echelon competing online shopping supply chain with price- and base warranty period-dependent demand. We employ game theory to develop decision models to explore the interactions between component suppliers and the manufacturer, as well as competition between two component suppliers. Products and extended warranty are sold by an online store, which is the leader in the Stackelberg game. Two scenarios are considered： either the manufacturer offers a prepaid extended warranty to customers or doses not. In each scenario, base warranties are assumed to be bundled with products. Our results show that when the manufacturer＇s repair costs change in a proper range, providing extended warranty can benefit both the manufacturer and the online store; otherwise, the manufacturer has no incentive to offer the extended warranty. Reducing repair costs, improving component reliability, or shortening the base warranty period allows the manufacturer to realize significantly better value of the extended warranty. High component reliability benefits both the manufacturer and the online store, with the manufacturer reaping more benefit. Extending the length of the base warranty adversely affects profit of the manufacturer and the value of the extended warranty.展开更多
The online retail industry continues to expand and attract company participation while creating new employment opportunities in the wake of the global financial
In general, if you’re dealingWith either a well-publicizedinternet supplier or with anestablished company with both"brick and mortar" stores and aneCommerce website, you shouldhave no trouble getting the go...In general, if you’re dealingWith either a well-publicizedinternet supplier or with anestablished company with both"brick and mortar" stores and aneCommerce website, you shouldhave no trouble getting the goodsyou ordered at the price youordered them, roughly whenpromised. And think about all thetime you’re saving! Here are fourfactors to bear in mind:展开更多
There are a lot of online shopping platforms all over the globe, but one popular site that caught my attention since coming to China from Ghana is Taobao. Being China＇s largest online shopping platform, Taobao is kno...There are a lot of online shopping platforms all over the globe, but one popular site that caught my attention since coming to China from Ghana is Taobao. Being China＇s largest online shopping platform, Taobao is known for being very user- friendly, especially if you can read Chinese characters.展开更多
As one of the most widely accepted adoption models in information systems research, the technology acceptance model （TAM） focuses exclusively on cognition-oriented constructs such as perceived usefulness and perceiv...As one of the most widely accepted adoption models in information systems research, the technology acceptance model （TAM） focuses exclusively on cognition-oriented constructs such as perceived usefulness and perceived ease of use. This perspective may have limited the explanatory power of TAM when it is utilized in studying consumers’ adoption intentions of online shopping. Based on the contrasts between e-commerce systems and traditional workplace information systems as well as empirical findings from a variety of recent e-commerce research works, this paper analyzes an extended model which integrates three additional constructs： trust, social presence, and perceived enjoyment. The interrelationship between these constructs is also explained. Empirical validations of this extended model are expected in future research.展开更多
文摘Based on perceived risk,the impacts of different kinds of risks on consumer's purchase intention are tested by using the investigation data of 2016,and perceived risks of consumers from different groups have different impacts on purchase intention. Via interviews and online questionnaires,425 copies of effective samples were obtained. The structural equation modeling is used for research. Results display that product risk significantly affects purchase intention,and perceived risk among different groups has significant difference. According to research conclusion,the authors think that consumer should actively collect all kinds of information and take effective risk avoidance measures; Taobao platform should continuously perfect purchase rule,punish the behavior of leaking buyers' information,and continuously update Alipay software to prevent hacker intrusion; business should guarantee product quality,open information and make scientific marketing strategy.
文摘Consumer behavior in electronic commerce has been the theme of hundreds of studies conducted by researchers of many nationalities in the past twenty years.The purpose of this study was to review and classify the concepts used in papers published between 2003 and 2014 to explain the consumer behavior in electronic commerce.A systematic search of the literature in nine databases was performed and 136 papers published in double-blind peer reviewed journals were selected.Reference models were prepared based on a classification of the concepts found.This article reports only the concepts that displayed statistical significance in the studies analyzed.Finally,we suggest new studies that can be conducted.
文摘E-Commerce refers to such business behavior as conducting trades on a virtual network through the Internet.The core elements contributing to the success of online stores include not only the web-based presentation and the low-price strategy but the quality of online service as well.Importance-Performance Analysis is a method frequently used to evaluate performance and analyze competition strategies.Using IPA,this study analyzed and investigated the service quality of the online shopping of a case company and proposed 10 indexes to measure the service quality of online shopping.a number of suggestions on competition strategies were provided for the case company to improve its competition strategies.
文摘As online shopping carnivals held by giant e-commerce platforms have achieved huge commercial success in tenns of both,profit scales and brand building,the marketing strategies that the companies have adopted to promote their ideas and so swiftly influence consumer behavior have attracted wide attention.This article will first begin with the introduction on the phenomenon of online shopping carnival in China especially,the largest one which is the"Double Eleven"Global Online Shopping Carnival where there will be a brief discussion on its nature,history,scale,and huge influence on the Chinese society.Then,the discussion will be focused on the marketing secrets of its contagiousness and the reasons why everyone talks about it from three dimensions whereby it provides social currency,it is of practical value,and it evokes emotions.An analysis will then be done on the marketing contributors to its high sales volume of"Why people are participating?"with purchase motivation theory,social influence theory(SIT),and conformity theory.Finally,the passage will explore the definition of impulse buying as well as its impacting factors in online shopping experiences,and then explain the high incidence of this phenomenon during carnivals from two dimensions which include the low-price strategy and the stimulation from shopping environment.This article aims to help people understand online shopping and shopping carnivals better while the tips of promotion strategies and analysis on consumer behavior would provide a referential value for companies that are interested to raise certain brands5 publicity in addition to attract more consumers.
文摘E-commerce faces a series of challenges in order to ensure the customer is king AS a frequent online shopper,Zhou Fangjie,a 28-year-old white-collar worker,was annoyed when she could not open Hanyidushe,an online shop selling Korean-style clothing on Taobao Mall. Her experience resulted from the online protest initiated by small vendors on Taobao Mall,
基金supported by the National Key R&D Program of China(2018YFB1601401).
文摘With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.
文摘Online shopping in Cameroon is growing rapidly and gaining considerable ground.The phenomenon is relatively new as compared to the traditional brick-and-mortar store(serving customers face-to-face in a building rather than online).As the world faces digital transformations,businesses in Cameroon are seeking new ways to reach their customers and create favourable environments to effectively carryout online purchase.This study examines the factors that affect consumer online buying behaviour in Cameroon.Three theories guided this investigation:the Technology Acceptance Model(Davis,1989),Diffusion of Innovations Theory(Rogers,1995),and Uses and Gratifications Theory(Katz&Blumler,1974).The study focuses on students of the University of Buea who carry out online shopping.Purposive sampling is used,and data are collected from 365 respondents through a questionnaire with open and closed ended questions.Analysis of data is done with the use of the Statistical Package for Social Scientists(SPSS)Version 21 to determine the types of products consumers buy online;the degree to which consumer trust and satisfaction affect consumer loyalty;and the specific social,economic,and market factors that affect online buying behaviour.Findings indicate that:Consumers mostly buy fashion items(74.3%),electronics(44.7%),cosmetics(37.3%),and house equipment(34%)online.Consumers will repeat purchase from a marketer if they trust and are satisfied with the product and service quality(81.1%);hence,they will also encourage others to buy.If they are dissatisfied,they will not repeat purchase from the online store.Advertisement(76.1%),attractive pricing/discount(71.7%),product quality(71%),service quality(64.1%),convenience(72.3%),available income/money(49.6%),word of mouth recommendation(41.9%),and personal motivation(62.7%)constitute the major factors that affect consumer online buying behaviour.Results of the hypotheses testing show that:H1=Consumers buy more of fashion items online(X^(2)=9.950;df=16;p=0.869);H2=There is a significant relationship between trust and satisfaction and consumers online buying behaviour(X^(2)=270.765;df=16;p=0.000);and H3=Social,economic,and market factors significantly affect consumer online buying behaviour(X^(2)=106.328;df=16;p=0.000).The study recommends online marketers to develop their marketing strategies towards customer orientation and focus on the ease of use of their online shopping services.
文摘This article presents the issue of extended warranty and management strategies in a three-echelon competing online shopping supply chain with price- and base warranty period-dependent demand. We employ game theory to develop decision models to explore the interactions between component suppliers and the manufacturer, as well as competition between two component suppliers. Products and extended warranty are sold by an online store, which is the leader in the Stackelberg game. Two scenarios are considered： either the manufacturer offers a prepaid extended warranty to customers or doses not. In each scenario, base warranties are assumed to be bundled with products. Our results show that when the manufacturer＇s repair costs change in a proper range, providing extended warranty can benefit both the manufacturer and the online store; otherwise, the manufacturer has no incentive to offer the extended warranty. Reducing repair costs, improving component reliability, or shortening the base warranty period allows the manufacturer to realize significantly better value of the extended warranty. High component reliability benefits both the manufacturer and the online store, with the manufacturer reaping more benefit. Extending the length of the base warranty adversely affects profit of the manufacturer and the value of the extended warranty.
文摘The online retail industry continues to expand and attract company participation while creating new employment opportunities in the wake of the global financial
文摘In general, if you’re dealingWith either a well-publicizedinternet supplier or with anestablished company with both"brick and mortar" stores and aneCommerce website, you shouldhave no trouble getting the goodsyou ordered at the price youordered them, roughly whenpromised. And think about all thetime you’re saving! Here are fourfactors to bear in mind:
文摘There are a lot of online shopping platforms all over the globe, but one popular site that caught my attention since coming to China from Ghana is Taobao. Being China＇s largest online shopping platform, Taobao is known for being very user- friendly, especially if you can read Chinese characters.
文摘As one of the most widely accepted adoption models in information systems research, the technology acceptance model （TAM） focuses exclusively on cognition-oriented constructs such as perceived usefulness and perceived ease of use. This perspective may have limited the explanatory power of TAM when it is utilized in studying consumers’ adoption intentions of online shopping. Based on the contrasts between e-commerce systems and traditional workplace information systems as well as empirical findings from a variety of recent e-commerce research works, this paper analyzes an extended model which integrates three additional constructs： trust, social presence, and perceived enjoyment. The interrelationship between these constructs is also explained. Empirical validations of this extended model are expected in future research.
