The Chinese tourism industry has improved largely over last few years, which is known as the ＂Golden Tourism Project＂. This paper discusses this project by investigating online tourism service development in China, ...The Chinese tourism industry has improved largely over last few years, which is known as the ＂Golden Tourism Project＂. This paper discusses this project by investigating online tourism service development in China, which are the tourism websites, the tourism website users and the tourism website providers. This paper begins the reality of China＇s tourism online service, and the results canbe got at last, which show that the majority of tourism website providers are regional tourism destination organizations that mainly provide comprehensive local tourism information and online services. In conclusion, this paper proposes possible approaches to improve the quality of online tourism services in China.展开更多
文摘The Chinese tourism industry has improved largely over last few years, which is known as the ＂Golden Tourism Project＂. This paper discusses this project by investigating online tourism service development in China, which are the tourism websites, the tourism website users and the tourism website providers. This paper begins the reality of China＇s tourism online service, and the results canbe got at last, which show that the majority of tourism website providers are regional tourism destination organizations that mainly provide comprehensive local tourism information and online services. In conclusion, this paper proposes possible approaches to improve the quality of online tourism services in China.
