The Research on Social Networks Public Opinion Propagation Influence Models and Its Controllability

Public opinion propagation control is one of the hot topics in contemporary social network research. With the rapid dissemination of information over the Internet, the traditional isolation and vaccination strategies can no longer achieve satisfactory results. A positive guidance technology for public opinion diffusion is urgently needed. First, based on the analysis of influence network controllability and public opinion diffusion, a positive guidance technology is proposed and a new model that supports external control is established. Second, in combination with the influence network, a public opinion propagation influence network model is designed and a public opinion control point selection algorithm(POCDNSA) is proposed. Finally, An experiment verified that this algorithm can lead to users receiving the correct guidance quickly and accurately, reducing the impact of false public opinion information; the effect of CELF is no better than that of the POCDNSA algorithm. The main reason is that the former is completely based on the diffusion cascade information contained in the training data, but does not consider the specific situation of the network structure and the diffusion of public opinion information in the closed set. thus, the effectiveness and feasibility of the algorithm is proven. The findings of this article therefore provide useful insights for the implementation of public opinion control.

Direct immune-SCIR public-opinion propagation model based on real-time online users

Current public-opinion propagation research usually focused on closed network topologies without considering the fluctuation of the number of network users or the impact of social factors on propagation. Thus, it remains difficult to accurately describe the public-opinion propagation rules of social networks. In order to study the rules of public opinion spread on dynamic social networks, by analyzing the activity of social-network users and the regulatory role of relevant departments in the spread of public opinion, concepts of additional user and offline rates are introduced, and the direct immune-susceptible, contacted, infected, and refractory (DI-SCIR) public-opinion propagation model based on real-time online users is established. The interventional force of relevant departments, credibility of real information, and time of intervention are considered, and a public-opinion propagation control strategy based on direct immunity is proposed. The equilibrium point and the basic reproduction number of the model are theoretically analyzed to obtain boundary conditions for public-opinion propagation. Simulation results show that the new model can accurately reflect the propagation rules of public opinion. When the basic reproduction number is less than 1, public opinion will eventually disappear in the network. Social factors can significantly influence the time and scope of public opinion spread on social networks. By controlling social factors, relevant departments can analyze the rules of public opinion spread on social networks to suppress the propagate of negative public opinion and provide a powerful tool to ensure security and stability of society.

Research on Public Opinion Transmission and Evolution Mechanism in Network

As the Internet continues to expand, the influence of network information on real life has gradually deepened. Research on propagation and evolution of Internet public opinion has become a hot topic. The force of intemet public opinion penetrates and influences on every aspect of the society. Compared with traditional public opinion, the network public opinion has features of immediate, multivariate and interactive, the propagation behavior has the new change compared with the traditional public opinion. In the propagation behavior of network public opinion, agenda setting is no longer an arbitrary, the influence of opinion leaders in the agenda setting becomes more and more complex and diversified. The formation time of network public opinion is short, and social influence becomes strong. Guide the public opinion to build a harmonious environment of network public opinion. Overall, our country＇ s network public opinion environment is a benign situation and steadily promoting the reforms of public policies. Although there is still a few not rational voices full of them, the network public opinion shows a general trend of positive thinking. Based on this philosophy, through the research of network public opinion dissemination and evolution mechanism, can be all-round good guidance and supervision of public opinion, building a harmonious network environment of public opinion.