Often, the word ＂community＂ and ＂sustainability＂ are interlinked in 21st century development approaches. Most development communicators have focused on top-down communication strategies and used various means to d...Often, the word ＂community＂ and ＂sustainability＂ are interlinked in 21st century development approaches. Most development communicators have focused on top-down communication strategies and used various means to diffuse the message to the target community. However, with the change in media landscape today, the challenge is how to select the ＂right＂ communication application to foster the behavioral and cognitive sustainable changes in their own community. This research aims to investigate theatrical performance as sustainable communicative means demonstrating environmental issues and the concepts of sustainable development among high school students and Chiang Mai University students. With the application of ＂Devised Theatre＂, the process provides a space to investigate the attributes, characteristics and development of community theatre on how it reflects the concept of communication for social change. The research, therefore, examines the outcome of this creative social application tool and utilizes Practice as Research （PAR） a research methodology. The result will reveal the following： （1） how dramatic arts can be an effective means of social marketing to raise ＂awareness＂ on environmental issues; （2） how the performance raises environmental awareness in not only physical and psychological phases, but also spiritual dimension as a learning process among the participants, and （3） the sustainability of theatrical social application tool in which the participants of devised theatre project （devisees） can become the devisors in order to form new generation of the devisees--the teenage audience.展开更多
Community Radio is a medium which the different threads mingle together brings different social threads together and weaves a vibrant fabric where all without compromising their original composition. Freedom of speech...Community Radio is a medium which the different threads mingle together brings different social threads together and weaves a vibrant fabric where all without compromising their original composition. Freedom of speech and expression is the cornerstone of this medium. In India, Community Radio started its journey in 2004, with the purpose of bringing different sections of the society together so that they can share their experiences, fears, and ambition. Social intervention has been one of the primary agenda Community Radio. Through various awareness-raising programs, it aims to bring positive social change in the lives of people residing around its transmission zone. It also aims to include different sub-sections of its community who are often excluded from the mainstream media.展开更多
文摘Often, the word ＂community＂ and ＂sustainability＂ are interlinked in 21st century development approaches. Most development communicators have focused on top-down communication strategies and used various means to diffuse the message to the target community. However, with the change in media landscape today, the challenge is how to select the ＂right＂ communication application to foster the behavioral and cognitive sustainable changes in their own community. This research aims to investigate theatrical performance as sustainable communicative means demonstrating environmental issues and the concepts of sustainable development among high school students and Chiang Mai University students. With the application of ＂Devised Theatre＂, the process provides a space to investigate the attributes, characteristics and development of community theatre on how it reflects the concept of communication for social change. The research, therefore, examines the outcome of this creative social application tool and utilizes Practice as Research （PAR） a research methodology. The result will reveal the following： （1） how dramatic arts can be an effective means of social marketing to raise ＂awareness＂ on environmental issues; （2） how the performance raises environmental awareness in not only physical and psychological phases, but also spiritual dimension as a learning process among the participants, and （3） the sustainability of theatrical social application tool in which the participants of devised theatre project （devisees） can become the devisors in order to form new generation of the devisees--the teenage audience.
文摘Community Radio is a medium which the different threads mingle together brings different social threads together and weaves a vibrant fabric where all without compromising their original composition. Freedom of speech and expression is the cornerstone of this medium. In India, Community Radio started its journey in 2004, with the purpose of bringing different sections of the society together so that they can share their experiences, fears, and ambition. Social intervention has been one of the primary agenda Community Radio. Through various awareness-raising programs, it aims to bring positive social change in the lives of people residing around its transmission zone. It also aims to include different sub-sections of its community who are often excluded from the mainstream media.
